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“百城焕新购车节”开启 汽车之家携手平安产险助力汽车产业新质生产力提升
Xin Hua Wang· 2025-08-12 06:13
Core Viewpoint - The "Hundred Cities Renewal Car Purchase Festival" is launched to promote the consumption of new energy vehicles (NEVs) and support the implementation of the "old-for-new" policy in the automotive industry [1][3][14]. Group 1: Event Overview - The event is co-hosted by Autohome and Ping An Property & Casualty Insurance, with significant attendance from industry leaders and government officials [1][3]. - The festival aims to enhance the automotive industry's production capabilities and stimulate consumer demand for NEVs [1][3]. Group 2: Policy and Market Context - The Ministry of Commerce and other departments issued guidelines for the "old-for-new" subsidy program, clarifying the scope and standards for subsidies [3][14]. - NEV penetration rate surpassed 50% for the first time in April, indicating strong market demand and growth potential [5]. Group 3: Strategic Initiatives - The festival combines online and offline experiences to facilitate a seamless car purchasing process, enhancing consumer engagement [7][17]. - Autohome and Ping An will leverage their respective platform advantages to provide consumers with convenient services, including test drives and vehicle comparisons [8][13]. Group 4: Consumer Experience and Services - The project introduces a test drive insurance with coverage of up to 200,000 yuan, ensuring consumer safety during test drives [13]. - The initiative offers immersive car viewing experiences, professional consultations, and rapid transaction processes for used cars [13][14]. Group 5: Industry Collaboration and Future Outlook - The collaboration among government, industry associations, car manufacturers, and internet platforms aims to activate a market space worth trillions of yuan [14][16]. - Autohome's ongoing partnerships and resource expansion are expected to drive innovation and high-quality development in the automotive sector [16][17].