Core Viewpoint - The collaboration between Zhejiang Provincial Department of Culture, Radio, Television and Tourism and SF Express aims to transform express delivery into a cultural messenger, showcasing Zhejiang's rich cultural heritage globally through specially designed packaging [1][2] Group 1: Cultural Significance - The initiative features 13 co-branded express envelopes that represent 10 cultural identifiers of Zhejiang, including "Shangshan Culture," "Liangzhu Culture," and "Ancient Yue Culture," making it a unique cultural representation in the express delivery sector [1] - The cultural identifiers are part of a broader cultural gene activation project initiated in 2024, which has already seen significant achievements, such as the production of the TV series "Taiping Nian" and the establishment of the Wuyue Cultural Museum [1] Group 2: Innovative Communication - This cross-industry collaboration aims to redefine traditional cultural dissemination methods by utilizing the express delivery network as a cultural conduit, achieving "10 billion cultural touchpoints daily" [2] - The project intends to leverage modern logistics to create a cultural pathway, integrating audiovisual media to enhance content delivery and promote the revitalization of cultural genes [2] - The co-branded envelopes are expected to reach over 190 countries and regions across all seven continents, facilitating the global spread of Zhejiang's culture [2]