Core Viewpoint - Reader Publishing Media Co., Ltd. reported a decrease in revenue but an increase in net profit for the first half of 2025, indicating a successful strategic adjustment towards high-quality development [1] Financial Performance - The company achieved an operating income of 415 million yuan, a year-on-year decrease of 23.73% [1] - The net profit attributable to shareholders was 38.6047 million yuan, a year-on-year increase of 12.67% [1] Business Strategy - Reader Media is focusing on optimizing its business structure by divesting low-relevance operations, which has led to a temporary decline in revenue but improved overall profitability [1] - The company aims to deepen its publishing core and implement a high-quality publishing project, leveraging the "Reader" brand for diversified development [1] Publishing and Content Development - The book segment is advancing towards premium publishing, with a steady increase in total print numbers [2] - The core journal "Reader" achieved a circulation of 30.18 million copies, with a cumulative circulation exceeding 2.3 billion copies [2] Copyright Trade and International Cooperation - The company has made significant strides in copyright trade, enhancing cooperation with international publishing entities and signing agreements for copyright output [3] - Collaborations with publishers in the UAE and South Korea have been established to promote specific publications [3] New Media and Marketing - The company is enhancing its new media presence, with significant growth in user numbers and reading volumes across various platforms [4] - The "Reader" brand's value reached 57.685 billion yuan, reflecting a year-on-year increase of 12.3% [4] Cultural and Creative Products - Reader Media is exploring new paths for brand transformation through the development of diverse cultural and creative product lines [5] - The company has opened a "Reader Cultural Space" and established various branded locations to enhance its cultural footprint [5]