读者传媒是西北地区首家在国内主板上市的出版传媒企业，主要业务涵盖期刊、图书、教材教辅等纸质 出版物的出版、发行、阅读服务及电子出版物、在线教育、文化创意等领域。自2009年成立以来，经过 17年的拼搏发展，已形成主业突出、产业多元化的发展格局。 今年以来，读者传媒积极推动高质量发展，进一步优化调整业务结构，剥离与主业关联度较低的业务。 前三季度，读者传媒主营业务实现营业收入6亿元。其中，教材教辅业务实现营业收入4.28亿元，与上 年同期相比有明显增长，达11.16%。该业务营业收入增长主要得益于义务教育阶段音乐、美术教材的 改版，以及高中在校生人数增加带来的印量、销量双提升。同时，公司通过优化教辅产品结构、增加品 种供给，并持续巩固发行渠道，有力推动了该板块收入的稳步攀升。毛利率25.23%，因纸张成本下 降，同比增加0.47个百分点。 此外，读者传媒一般图书业务前三季度实现营业收入8971.04万元，毛利率为16.69%，由于一般图书整 体重印率提高和单品种毛利提升使得图书业务毛利率增幅较大，同比增加8.78个百分点。期刊业务方 面，读者传媒积极维护期刊发行渠道，持续加大电商平台及线上直播带货营销力度，报告 ...

Core Viewpoint - Reader Publishing Media Co., Ltd. reported a decrease in revenue but an increase in net profit for the first half of 2025, indicating a successful strategic adjustment towards high-quality development [1] Financial Performance - The company achieved an operating income of 415 million yuan, a year-on-year decrease of 23.73% [1] - The net profit attributable to shareholders was 38.6047 million yuan, a year-on-year increase of 12.67% [1] Business Strategy - Reader Media is focusing on optimizing its business structure by divesting low-relevance operations, which has led to a temporary decline in revenue but improved overall profitability [1] - The company aims to deepen its publishing core and implement a high-quality publishing project, leveraging the "Reader" brand for diversified development [1] Publishing and Content Development - The book segment is advancing towards premium publishing, with a steady increase in total print numbers [2] - The core journal "Reader" achieved a circulation of 30.18 million copies, with a cumulative circulation exceeding 2.3 billion copies [2] Copyright Trade and International Cooperation - The company has made significant strides in copyright trade, enhancing cooperation with international publishing entities and signing agreements for copyright output [3] - Collaborations with publishers in the UAE and South Korea have been established to promote specific publications [3] New Media and Marketing - The company is enhancing its new media presence, with significant growth in user numbers and reading volumes across various platforms [4] - The "Reader" brand's value reached 57.685 billion yuan, reflecting a year-on-year increase of 12.3% [4] Cultural and Creative Products - Reader Media is exploring new paths for brand transformation through the development of diverse cultural and creative product lines [5] - The company has opened a "Reader Cultural Space" and established various branded locations to enhance its cultural footprint [5]

Core Insights - The company reported a revenue of 415 million yuan for the first half of 2025, a decrease of 23.73% year-on-year, primarily due to the strategic decision to optimize its business structure by divesting low-relevance operations [1] - Despite the decline in revenue, the net profit attributable to shareholders increased by 12.67% to 38.6047 million yuan, indicating strong profitability resilience and effective strategic adjustments [1] - Basic earnings per share rose by 13.56% to 0.067 yuan per share [1] Business Performance - The core product, the magazine "Reader," maintained its market leadership with a circulation of 30.18 million copies in the first half, averaging 5.03 million copies per month, and cumulative circulation exceeding 2.3 billion copies [2] - The publishing of high-quality books continued, with 3,408 new titles approved, a year-on-year increase of 32.3%, and several publications selected for national funding projects [2] - The educational materials segment remained stable, successfully completing the political task of delivering textbooks for the spring semester to over 40,000 teachers [2] Innovation and Brand Development - The company is actively advancing media integration and digital transformation, with the "Reader" public account reaching 7.7357 million users and the Toutiao account having 6.122 million users, expanding its media influence [3] - A total of 656 live broadcasts were conducted in the first half, generating a total transaction volume of 2.0718 million yuan, reflecting a year-on-year growth of 4.72% [3] - The brand value of "Reader" reached 57.685 billion yuan, an increase of 6.323 billion yuan from 2024, marking a growth rate of 12.3%, and it has been recognized as one of the "Top 500 Most Valuable Brands in China" for 22 consecutive years [3]

Core Viewpoint - Reader Publishing Media Co., Ltd. has elected Zhang Binqiang as the chairman of the board, aiming to enhance its strategic leadership and drive innovation in the publishing industry [1][3]. Group 1: Company Leadership - Zhang Binqiang has extensive experience in media management and policy understanding, which is expected to contribute to the strategic upgrade of Reader Media [1]. - The company held its 2024 annual shareholders' meeting, where 11 proposals, including the election of directors, were approved [1]. Group 2: Business Overview - Reader Media is the first publishing company listed on the main board in Northwest China, with a diverse business portfolio that includes journals, books, educational materials, and digital publishing [2]. - The company aims to strengthen its core publishing business while expanding into cultural creativity and electronic publications [2]. Group 3: Future Plans and Strategies - The company plans to focus on enhancing traditional publishing, emphasizing quality and market presence through a strategy of "maintaining volume, promoting growth, and improving quality" [3]. - Reader Media intends to leverage its brand "Reader," which has been recognized as one of China's most valuable cultural brands, with a brand value of 51.362 billion yuan, reflecting an 8.43% increase year-on-year [3]. - The company aims to explore new paths in digital content production and technology application, integrating digital and print products to create a supportive development ecosystem [3].

新华社台北4月21日电 题：十五载墨香沁宝岛——访《读者》杂志台湾版发行人吴治亚 新华社记者杨晓静、刘斐 每月拿到最新一期《读者》杂志，吴治亚都会马上带回家给妻子"鉴赏"，妻子每次都会赶紧看完。 吴治亚说，除了诚品书店，《读者》目前在金石堂、何嘉仁等连锁书店以及博客来等网络书店都有 销售，"邮局、银行、诊所、餐厅的报刊架上也能看到《读者》杂志"。 如今，《读者》杂志的读者早已遍布宝岛。吴治亚说，从十几岁到九十岁都有这本杂志的"铁杆读 者"，岛内多所大专院校、研究机构、中小学和地方县市图书馆成为《读者》杂志的稳定订阅户，约占 在台总发行量的三成。 前两天，《读者》杂志台北编辑部接到一通电话，告知"不用继续寄送杂志"，原因是这位读者—— 来电者的母亲已经离世。这位女儿为尽孝心给母亲订阅了《读者》杂志，而这本杂志陪伴母亲走完了人 生的最后阶段。 "对老年读者来说，这本杂志就像是一位灵魂伴侣。"吴治亚说，在台南举办的一次《读者》杂志分 享会上，有一位坐着轮椅的耄耋老人把《读者》杂志称为"非常好的下酒菜"。 吴治亚说，对青少年读者而言，《读者》杂志更像是一位"良师益友"，有学校老师将《读者》杂志 作为辅助教材，用来提升 ...