"转型改革只能成功，不能失败。"甘肃省人大代表、读者出版集团董事长张斌强在谈及集团"十五五"时 期的发展规划时态度坚决。面对传统出版业的深刻变革，读者集团已布局一套涵盖出版主业、发行体 系、印刷升级、文旅拓展四大维度的系统性改革方案。 出版主业双轮驱动。一方面，集团将继续巩固《读者》杂志在全国市场化期刊中的首位地位；另一方 面，全力打造"读者APP"，将其升级为集阅读服务、数字出版、数字教育、文旅文创于一体的综合性文 化服务平台。在内容上，将深耕敦煌学、丝绸之路学、简牍学等甘肃独特文化资源，打造兼具学术深度 与市场热度的精品图书，并积极探索数字出版的实践路径。 新华书店业态重塑。线下门店将以"新型城市文化综合体"为理念进行革命性升级，打造成为区域性全民 阅读基地与文化地标；线上书店则被赋予战略重任，目标使其营收成为发行板块的支柱。 印刷板块"三化"转型。按照现代化、智能化、绿色化方向进行改造，在稳固书刊与保密印刷基础上，向 商务印刷、包装印刷、数字印刷，特别是中高端包装印刷领域拓展，寻求脱困转型的关键突破。 文旅产业跨越发展。文旅产业是读者集团的多元板块，集团将积极响应甘肃省战略部署，重点打造"读 者研学"" ...

Core Insights - The 38th Beijing Book Fair showcased the Reader Publishing Group and its eight affiliated publishers, emphasizing high-quality development in the publishing industry and promoting national reading initiatives [1][5] - The exhibition featured over 600 quality books and more than 100 cultural products, utilizing a "exhibition + activities + cultural products" model to engage the public and promote reading [1][5] Group 1: Exhibition Highlights - The exhibition area was divided into clear functional zones, including a premium book area, activity area, business negotiation area, and e-commerce live streaming area, catering to both professional exchanges and public experiences [2] - The Reader magazine, recognized as one of China's most valuable brands with a brand value of 57.685 billion yuan, attracted significant attention, with many visitors seeking out past issues [3] Group 2: Cultural Activities and Engagement - Various cultural activities, such as new book launches and discussions on historical publications, fostered a rich academic atmosphere and encouraged public engagement in reading [3][5] - The "Reader Cultural Creation" exclusive exhibition area featured products like the "Reader Calendar 2026" and "Dunhuang Silk Scarf," blending regional culture with contemporary design to attract a wider audience [3] Group 3: Interactive Experiences - The "One Store One Chapter" stamp collection activity was popular, allowing visitors to collect stamps corresponding to cultural symbols from Gansu, which could be exchanged for small gifts [4] - Live streaming from the exhibition allowed editors to share stories behind the books, extending the reach of the event beyond physical boundaries and promoting reading to a broader audience [4]

奔流新闻讯（记者 王夏菁）12月27日上午9时，由读者出版集团冠名、奔流新闻主办的"黄河Walk·悦见 读者"城市漫步跨年公益活动，在兰州金城关正式启动。500多名《读者》杂志的忠实读者与热爱阅读、 热衷城市探索的市民齐聚母亲河畔，以一场充满文化气息的5公里公益漫步，告别2025年，迎接2026年 的到来。 THERE 156 453 IT Fill =F FICLE 1.9 7 R 奔流新闻 23 - 24 活动终点——读者广场则化身为热烈的"都市乐阅派对"现场。乐队演出、自由朗读分享、文创市集及品 牌互动展位汇聚成热闹的跨年氛围。完成全程打卡的参与者获颁"《读者》阅行官"完赛证书及奔流新闻 定制纪念品，在音乐、文字与创意的交融中，为2025年留下温暖的城市记忆。 本次活动由兰州黄河风情线大景区管委会、甘肃国际传播中心、共青团兰州市委协办，并得到华硕电 脑、肯悦咖啡、可口可乐、佛慈制药等品牌的赞助支持。活动旨在融合户外行走、城市文化与阅读分 享，打造一段独特的新年记忆。 参与者们从历史底蕴深厚的金城关出发，跨过百年中山桥，沿黄河南岸东行，最终抵达现代书香萦绕的 读者广场。全程约5公里的路线被设计为一场沉浸式 ...

Core Viewpoint - Reader Publishing Media Co., Ltd. reported steady growth in its operating performance for the first three quarters of 2025, with revenue reaching 660 million yuan and a net profit of 79.6972 million yuan, marking an 11.15% year-on-year increase [1] Group 1: Financial Performance - The company achieved a revenue of 244 million yuan in the third quarter alone, reflecting a year-on-year growth of 6.82% [1] - The net profit for the third quarter was 41.0926 million yuan, up 9.77% compared to the same period last year [1] - The main business generated a revenue of 600 million yuan in the first three quarters, with the educational materials segment contributing 428 million yuan, showing a significant increase of 11.16% year-on-year [2] Group 2: Business Segments - The educational materials segment's revenue growth was driven by the revision of music and art textbooks for compulsory education and an increase in the number of high school students, leading to higher print volumes and sales [2] - The general book segment reported a revenue of 89.7104 million yuan with a gross margin of 16.69%, benefiting from an increase in overall reprint rates and improved margins on individual titles [2] - The journal segment achieved a revenue of 83.0729 million yuan, supported by enhanced distribution channels and increased marketing efforts through e-commerce and live streaming [2] Group 3: Strategic Initiatives - The company is actively optimizing its business structure by divesting non-core or inefficient assets and streamlining its organizational framework [2][3] - Recent consolidations include merging Reader Publishing House and the Journal Center into Reader Magazine, and integrating various cultural and digital publishing entities to enhance operational efficiency [3] - Future strategies focus on strengthening the core publishing business, enhancing the quality and influence of the "Gansu Edition" books, and fostering innovation in cultural services and digital product offerings [3]

Core Viewpoint - Reader Publishing Media Co., Ltd. reported a decrease in revenue but an increase in net profit for the first half of 2025, indicating a successful strategic adjustment towards high-quality development [1] Financial Performance - The company achieved an operating income of 415 million yuan, a year-on-year decrease of 23.73% [1] - The net profit attributable to shareholders was 38.6047 million yuan, a year-on-year increase of 12.67% [1] Business Strategy - Reader Media is focusing on optimizing its business structure by divesting low-relevance operations, which has led to a temporary decline in revenue but improved overall profitability [1] - The company aims to deepen its publishing core and implement a high-quality publishing project, leveraging the "Reader" brand for diversified development [1] Publishing and Content Development - The book segment is advancing towards premium publishing, with a steady increase in total print numbers [2] - The core journal "Reader" achieved a circulation of 30.18 million copies, with a cumulative circulation exceeding 2.3 billion copies [2] Copyright Trade and International Cooperation - The company has made significant strides in copyright trade, enhancing cooperation with international publishing entities and signing agreements for copyright output [3] - Collaborations with publishers in the UAE and South Korea have been established to promote specific publications [3] New Media and Marketing - The company is enhancing its new media presence, with significant growth in user numbers and reading volumes across various platforms [4] - The "Reader" brand's value reached 57.685 billion yuan, reflecting a year-on-year increase of 12.3% [4] Cultural and Creative Products - Reader Media is exploring new paths for brand transformation through the development of diverse cultural and creative product lines [5] - The company has opened a "Reader Cultural Space" and established various branded locations to enhance its cultural footprint [5]

Core Insights - The company reported a revenue of 415 million yuan for the first half of 2025, a decrease of 23.73% year-on-year, primarily due to the strategic decision to optimize its business structure by divesting low-relevance operations [1] - Despite the decline in revenue, the net profit attributable to shareholders increased by 12.67% to 38.6047 million yuan, indicating strong profitability resilience and effective strategic adjustments [1] - Basic earnings per share rose by 13.56% to 0.067 yuan per share [1] Business Performance - The core product, the magazine "Reader," maintained its market leadership with a circulation of 30.18 million copies in the first half, averaging 5.03 million copies per month, and cumulative circulation exceeding 2.3 billion copies [2] - The publishing of high-quality books continued, with 3,408 new titles approved, a year-on-year increase of 32.3%, and several publications selected for national funding projects [2] - The educational materials segment remained stable, successfully completing the political task of delivering textbooks for the spring semester to over 40,000 teachers [2] Innovation and Brand Development - The company is actively advancing media integration and digital transformation, with the "Reader" public account reaching 7.7357 million users and the Toutiao account having 6.122 million users, expanding its media influence [3] - A total of 656 live broadcasts were conducted in the first half, generating a total transaction volume of 2.0718 million yuan, reflecting a year-on-year growth of 4.72% [3] - The brand value of "Reader" reached 57.685 billion yuan, an increase of 6.323 billion yuan from 2024, marking a growth rate of 12.3%, and it has been recognized as one of the "Top 500 Most Valuable Brands in China" for 22 consecutive years [3]

Core Viewpoint - Reader Publishing Media Co., Ltd. has elected Zhang Binqiang as the chairman of the board, aiming to enhance its strategic leadership and drive innovation in the publishing industry [1][3]. Group 1: Company Leadership - Zhang Binqiang has extensive experience in media management and policy understanding, which is expected to contribute to the strategic upgrade of Reader Media [1]. - The company held its 2024 annual shareholders' meeting, where 11 proposals, including the election of directors, were approved [1]. Group 2: Business Overview - Reader Media is the first publishing company listed on the main board in Northwest China, with a diverse business portfolio that includes journals, books, educational materials, and digital publishing [2]. - The company aims to strengthen its core publishing business while expanding into cultural creativity and electronic publications [2]. Group 3: Future Plans and Strategies - The company plans to focus on enhancing traditional publishing, emphasizing quality and market presence through a strategy of "maintaining volume, promoting growth, and improving quality" [3]. - Reader Media intends to leverage its brand "Reader," which has been recognized as one of China's most valuable cultural brands, with a brand value of 51.362 billion yuan, reflecting an 8.43% increase year-on-year [3]. - The company aims to explore new paths in digital content production and technology application, integrating digital and print products to create a supportive development ecosystem [3].

Core Viewpoint - The article highlights the 15-year journey of the Reader magazine's Taiwan edition, emphasizing its role in cultural exchange and its deep connection with readers across different age groups in Taiwan [1][2][3]. Group 1: Publication History - The Reader magazine was approved for public distribution in Taiwan in August 2010, becoming the first officially recognized mainland publication on the island [1]. - The magazine officially launched in Taiwan on January 1, 2011, and was well-received, marking a new chapter in cross-strait publishing [1][2]. - The magazine transitioned from a bi-monthly to a monthly publication and was adapted into traditional Chinese to cater to local readers [2]. Group 2: Reader Engagement - The Reader magazine has a diverse readership ranging from teenagers to nonagenarians, with significant subscriptions from educational institutions and libraries, accounting for about 30% of total circulation [2][3]. - Personal stories from readers illustrate the magazine's impact, such as a daughter who canceled her mother's subscription after her passing, highlighting the magazine's role in the reader's life [2][3]. - The magazine serves as a companion for elderly readers and a resource for students, with teachers using it to enhance writing and critical thinking skills [3]. Group 3: Cultural Exchange - The Reader magazine has facilitated cultural exchange between Taiwan and mainland China, helping Taiwanese readers gain a better understanding of mainland culture and history [3]. - The magazine has featured works from well-known Taiwanese authors, increasing its appeal to both Taiwanese and mainland readers [3]. Group 4: Community and Feedback - An online book club for the Reader magazine has attracted 18,000 members, fostering community discussions and emotional support among readers [4]. - Taiwanese writer Jian Mei praised the magazine for its enduring quality and its ability to resonate with readers over time [4].