Core Insights - Google Cloud has launched a new service called Data Transfer Essentials, which is free for users in the EU and the UK, allowing businesses to migrate data from Google Cloud to other service providers without incurring outbound data transfer fees [1] - This initiative is in response to the upcoming EU Data Act, set to take effect on September 12, 2025, aimed at enhancing data accessibility, fairness, and portability within the EU [1] - Major tech companies, including Amazon AWS and Microsoft, are adjusting their operational strategies to comply with the new regulations [1] Industry Context - Regulatory bodies are reshaping the cloud services market, with recent actions indicating a push for increased competition [2] - The UK Competition and Markets Authority highlighted that Microsoft's software licensing model poses barriers to fair competition [2]