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夜游与文创同步首发 让豫园文化内核与当代人情感发生碰撞 江南风光中 日赏山水夜探文脉
Jie Fang Ri Bao· 2025-08-09 01:54
Core Insights - The launch of the "Yuxiang Mountain Forest" night tour project at Yuyuan Garden marks a significant cultural initiative aimed at enhancing the visitor experience and promoting Shanghai's cultural heritage [1][2] - Yuyuan Garden, with a history of over 460 years, is a key tourist destination in Shanghai, expecting to receive over 2.7 million visitors in 2024, with nearly 25% being foreign tourists [1] - The night tour combines traditional cultural elements with modern technology, featuring 24 scenic spots and various interactive installations to engage visitors [2] Group 1: Night Tour Project - The "Yuxiang Mountain Forest" night tour is not just a light show but incorporates multimedia technology to bring historical artifacts to life [2] - The tour is designed to evoke emotional connections and cultural appreciation among visitors, aiming to enhance the cultural value of Yuyuan Garden [2] - The complementary model of daytime garden visits and nighttime cultural exhibitions is expected to increase visitor dwell time and boost local consumption in dining and retail [2] Group 2: Cultural Products - The "Yujian Haoli" cultural creative store features over 150 new cultural products inspired by Yuyuan Garden's architectural and cultural elements [3] - Product lines include themes such as "City Meets Mountain Forest" and "Garden Meets Good Fortune," showcasing the integration of local culture into tangible items [3] - The creative products aim to make the cultural essence of Yuyuan Garden accessible and relatable, enhancing its appeal as a cultural IP in Shanghai [3]