文旅商体展融合
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元荡扬帆 2025年中国国际帆板大师赛启幕
Jie Fang Ri Bao· 2025-11-16 00:04
Core Viewpoint - The 2025 China International Windsurfing Masters has commenced in Qingpu District, Jinze Town, featuring top competitors from various countries including France, Italy, South Korea, Thailand, and China [1] Group 1: Event Details - The event is a significant international competition attracting elite athletes from multiple nations [1] - The competition is held on a lake, emphasizing the aquatic nature of the sport [1] Group 2: Local Engagement - The organizing committee has collaborated with Qingpu District's cultural and tourism resources to enhance the event's appeal [1] - Attendees can benefit from promotional offers, such as half-price tickets to the Grand View Garden and discounts in surrounding commercial areas with their event tickets [1]
上海迎来国际艺术品交易周 既是全球艺术资源的“引力场” 也是艺术与生活深度融合的“试验田”
Jie Fang Ri Bao· 2025-11-14 01:40
记者 阮佳雯 昨天,随着第七届上海国际艺术品交易周在西岸国际会展中心拉开帷幕,上海迎来一年一度的艺术 高光时刻,超120场艺术活动、逾万件艺术佳作在这里相聚。 自2019年创办以来,上海国际艺术品交易周已成功举办六届,每年吸引全球上百家顶尖艺术机构前 来参展;百余场活动精彩纷呈,逐步形成百亿级规模,足见交易周已成长为具有世界级影响力的"艺术 磁石"。 本届交易周以"全球艺场·艺术上海·艺享生活"为主题,汇集300余家中外艺术机构,既是全球艺术资 源的"引力场",也是艺术与生活深度融合的"试验田",将通过集聚全球资源、促进行业联动、推动文旅 商体展深度融合,加速推动上海千亿级艺术品产业规模的形成。 艺术浓度再升级 不久前落幕的第八届中国国际进口博览会上,消费品展区内的文物艺术品专区新增2家国际企业, 参展国家和地区覆盖多个大洲。国际拍卖行佳士得与富艺斯再度同台亮相,印证上海作为国际重要艺术 品交易中心的强大磁场。11月中旬,上海艺术浓度再次升级,国际艺术热潮衔接至交易周这一垂直领 域。 作为本届交易周的中流砥柱,第十二届西岸艺博会的展览展示面积达历届之最,沿滨江水岸线,西 岸国际会展中心、西岸漩心、西岸穹顶艺术 ...
从上海西站“沿着沪宁去旅行”
Ren Min Ri Bao· 2025-10-28 22:56
Core Insights - The launch of a series of tourism products from Shanghai West Station aims to enhance cultural and natural experiences along the Huning line, showcasing the integration of various transportation modes in a key urban hub [1][2] Group 1: Tourism Product Launch - The "Travel Along Huning from Shanghai West Station" series includes five themed routes, each highlighting unique cultural and natural aspects [1] - The Nanjing line focuses on "Cultural Quick Travel," showcasing the historical depth of the ancient capital [1] - The Changzhou and Liyang line emphasizes "Deep Oxygen and Tranquility," inviting visitors to enjoy the scenic beauty of Tianmu Lake [1] - The Nantong and Taizhou line centers on "Cultural Heritage Exploration," allowing travelers to experience the industrial relics of Tangzha Ancient Town [1] - The Wuxi and Suzhou line presents the "Jiangnan Impression," reflecting the elegant charm of the region [1] - The Zhenjiang and Yangzhou line offers a "Landscape and Poetry" dual-city tour, featuring Zhenjiang's unique vinegar culture and the picturesque Slender West Lake in Yangzhou [1] Group 2: Strategic Development - The initiative is a collaboration between the Putuo District Cultural and Tourism Bureau, Shanghai Railway Station, and Shanghai Railway Cultural Tourism Group, aiming to deepen cultural and tourism integration along the Huning line [1][2] - The focus is on resource integration and accelerating the upgrade of the tourism industry to meet the diverse consumption needs of the public [2] - Continuous efforts will be made to enhance cooperation in cultural exchange, resource promotion, and festival exhibitions among cities along the Huning industrial innovation belt [2]
Ye!西岸|徐汇夜经济热力迸发,多元联动激活滨江商圈消费新势能
Sou Hu Cai Jing· 2025-10-22 09:41
Core Insights - The Xuhui Riverside business district in Shanghai has experienced a surge in consumer activity during the National Day holiday, showcasing the vibrancy of "Night Shanghai" with significant increases in both foot traffic and sales [1] Group 1: Sales and Foot Traffic Data - During the National Day holiday from October 1 to October 8, the Xuhui Riverside business district recorded nearly 100 million yuan in sales, representing a year-on-year increase of 9.70% [1] - The total foot traffic exceeded 1.8 million, marking a year-on-year growth of 58.15% [1] - The Xuhui Dream Center was a key driver of this growth, with sales increasing by 125.44% and foot traffic soaring by 263.09% compared to the previous year [1] Group 2: Events and Promotions - The 2025 FISE Urban Sports Carnival, held from October 16 to 19, attracted hundreds of athletes from over 30 countries, further energizing the business district [3] - During the event, the Xuhui Dream Center saw a 69.5% increase in foot traffic and a 33.4% rise in sales compared to the previous week [3] - The Fourth Notes Shanghai and the First Beauty Shanghai exhibitions, held on October 19, gathered nearly 500 brands and attracted thousands of professional and general consumers, boosting nearby shopping mall traffic [5] Group 3: Night Economy and Consumer Experience - The Xuhui Zhengda City has positioned itself as a key node in the night economy, achieving a 7% year-on-year increase in overall foot traffic from October 1 to 19, with night-time traffic (18:00-02:00) surging by 23.5% [8] - Total sales at Zhengda City increased by 11.5%, with the entertainment services sector growing by 16.5% [8] - The introduction of the "Night Owl Exchange Voucher" has seen a redemption rate exceeding 90%, linking various entertainment and dining options to create a consumption ecosystem [8]
带给跨国企业面向未来的更优选择
Ren Min Ri Bao· 2025-10-21 22:20
Group 1: Global Business Engagement - Entrepreneurs from 17 countries gathered in Shanghai to discuss the theme "Open, Innovation, Inclusion - Towards Shanghai's Development Strategy 2030," reflecting their confidence in China's development prospects and the global value of the Chinese market [1] - The event highlighted China's transformation from a "world factory" to a "global innovation hub," with companies expressing their intent to launch new products and technologies in China [2][3] Group 2: Investment and Market Opportunities - Mizuho Securities (China) Co., Ltd. became the first foreign-funded securities firm approved in China this year, indicating strong growth potential in China's bond market [5] - China is continuously optimizing its business environment and expanding institutional openness, with significant reductions in foreign investment restrictions across various sectors [5][6] Group 3: Consumer Market Trends - The Chinese market is witnessing new consumption trends such as health consumption, silver economy, and cultural tourism, presenting opportunities for multinational companies [7] - Companies like L'Oréal and Novartis are increasing their investments in research, production, and services in China, reflecting confidence in the market's resilience and potential for growth [7][8]
为一场球赴一座城,国际体育赛事成为文旅经济新引擎
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-20 11:38
Core Viewpoint - The article discusses how international sports events, particularly the tennis season in China, are becoming a new engine for the cultural and tourism economy, driving significant consumer spending and enhancing the overall experience for both local and international visitors [1][2]. Event Impact on Local Economy - The 2023 China tennis season, running from September 14 to November 2, includes nine tournaments and is expected to attract over 1 million spectators, generating more than 2 billion yuan in related consumption [1]. - The Shanghai Masters, as the only ATP Masters event in the Asia-Pacific region, achieved record ticket sales exceeding 100 million yuan and approximately 250,000 attendees [1]. Consumer Engagement and Merchandise Sales - The official merchandise store at the Shanghai Masters saw a 60% increase in sales compared to the previous year, with total sales surpassing 20 million yuan and daily sales reaching up to 2 million yuan [4]. - The collaboration with popular cultural icons, such as the partnership with a well-known celebrity, has attracted a younger audience and enhanced emotional value in merchandise consumption [4]. International Audience and Tourism Growth - The Shanghai Masters attracted over 250,000 attendees, with around 10% being international visitors, marking a 2% increase from the previous year [7]. - The influx of international fans is contributing to the "event economy," with longer stays and increased spending on local experiences [7]. Integration of Sports and Cultural Experiences - The event has successfully integrated sports with local culture, showcasing non-material cultural heritage and local creativity during the tournament [9]. - Various cultural activities, such as music events and community sports festivals, were organized alongside the tournament, enhancing the overall experience for attendees [9]. Evolution of "China Travel" - Recent policy changes have made it easier for international tourists to visit China, with a significant increase in foreign visitors, particularly those taking advantage of visa-free policies [10]. - The average foreign tourist visits 2 to 3 cities in China, with Shanghai and Beijing being the top destinations, while new cities like Qingdao and Suzhou are gaining popularity [10][11]. Future Development Potential - The sports and cultural tourism sectors in China are on an upward trajectory, with room for improvement in quality and scale [12]. - There is potential for further integration of various sectors to enhance the development of sports and cultural tourism, creating a more interactive and extended consumer ecosystem [5][12].
这个金秋,城市漫步玩出新花样
Xin Hua Wang· 2025-10-16 13:25
Core Insights - The article highlights the integration of sports events with urban tourism, creating new experiences and consumption opportunities for residents and visitors in cities like Guangzhou, Shanghai, and Zhejiang [1][3][4]. Group 1: Event-Driven Urban Experiences - The 15th National Games in Guangzhou has inspired a city-wide theme of "traveling with the events," featuring 50 unique routes that emphasize sports, youth, and accessibility [3]. - Guangzhou has implemented various public benefit measures, including nearly one million free or discounted tickets and 300 sports venues offering 300,000 discount coupons [3]. - The 2025 Shanghai Masters Tennis Tournament attracted approximately 250,000 attendees, with the city promoting "event+" products that enhance the spectator experience through local shopping and cultural activities [4]. Group 2: Technological Integration in Urban Exploration - Technology has enhanced urban walking experiences, with interactive elements such as AI-driven robots and smart products available for purchase, allowing visitors to engage with the city in innovative ways [4][5]. - Guangzhou has introduced eight science-themed Citywalk routes that combine education with leisure, allowing participants to learn while exploring [5]. Group 3: Cultural and Culinary Attractions - The article notes a trend where cultural exhibits and local markets are becoming popular destinations for urban exploration, with traditional crafts and modern art being showcased in public spaces [7][10]. - The Wen Er Market in Hangzhou has transformed into a multifunctional space that attracts tourists, highlighting local cuisine and culture as essential components of the urban experience [10]. - The integration of local markets into travel itineraries reflects a shift from traditional sightseeing to immersive cultural experiences, enhancing the overall appeal of urban tourism [8][10].
长假点亮上海 “体验感”拉满 观高端赛事、赏文博展演、逛国潮古镇 2548.5万人次游客来沪
Jie Fang Ri Bao· 2025-10-09 01:45
Core Insights - The Shanghai tourism market experienced a significant boost during the 8-day National Day and Mid-Autumn Festival holiday, with a total of 25.485 million visitors, representing a year-on-year increase of 19.74% [1] - The average hotel occupancy rate reached 63.70%, up by 3.9 percentage points compared to the same period last year, indicating a strong recovery in tourism consumption [1] Group 1: Holiday Consumption and Events - The holiday featured a diverse range of high-energy events, including the 36th Shanghai Tourism Festival, which adopted an innovative "one festival, two seasons" model, driving total tourism consumption to exceed 300 billion yuan [2] - Various cultural and artistic festivals, such as the 12th Revival Art Festival and the Shanghai International Tea Culture Tourism Festival, integrated cultural elements into shopping districts, enhancing the overall consumer experience [2] - High-profile sports events, including the 2025 Shanghai Rolex Masters and the Shanghai International Rowing Open, contributed to a comprehensive consumption model that attracted numerous sports enthusiasts [2] Group 2: Shopping and Cultural Experiences - Major shopping districts hosted engaging activities like the "Most Hongqiao" Carnival and "Love Shopping in Putuo," which maximized consumer participation and experience [3] - Cultural venues and performance spaces became "cultural magnets," offering high-quality exhibitions and immersive performances that attracted large crowds and stimulated related consumption [4] - The Shanghai International Arts Festival and various musical performances catered to diverse audience preferences, enriching the cultural atmosphere during the holiday [5] Group 3: Rural and Nature Tourism - Traditional towns and rural areas emerged as popular destinations, attracting younger visitors with innovative experiences and cultural events [6][7] - Activities in rural parks and nature festivals provided immersive experiences, blending natural ecology with leisure activities, appealing to urban residents seeking a break from city life [7] Group 4: Light and Visual Experiences - Parks across Shanghai welcomed approximately 6.82 million visitors, a 12% increase from the previous year, with various themed activities enhancing the holiday experience [8] - The second Shanghai International Light Festival featured 1,185 events, creating a visually immersive experience that turned locations like the Bund and Yuyuan Garden into popular social media hotspots [9] - Data indicated that from September 29 to October 4, the light festival attracted a cumulative footfall of 3.7143 million, marking a year-on-year growth of 12.33% [9]
以赛为媒激发消费新引擎 文旅商体经济“串珠成链”
Xin Hua Cai Jing· 2025-10-08 14:07
Core Insights - The Shanghai 8-Hour Endurance Race, a significant event at the Shanghai International Circuit, showcases both international and domestic racing talents, enhancing the event's visibility and appeal [1][4]. Group 1: Event Overview - The Shanghai 8-Hour Endurance Race is the first self-developed IP event at the Shanghai International Circuit, featuring renowned drivers including former F2 champion Kamara and popular domestic racers [1]. - The race concluded with the Motorsport team’s car number 87 winning the overall championship, while car number 33 from Harmony Racing and car number 777 from Climax Racing secured the second and third places respectively [1]. Group 2: Race Format and Rules - The endurance race is likened to a "marathon" in the racing world, contrasting with the "sprint" nature of F1, emphasizing the need for driver endurance, stability, and strategy over an extended period [1]. - Each team consists of 3 to 4 drivers who take turns driving, with specific rules limiting each driver's continuous driving to a maximum of 30 laps and a total of 115 laps [2]. Group 3: Audience Engagement and Economic Impact - The participation of popular driver Wang Yibo significantly increased the event's attention, attracting fans from various regions, leading to full bookings at nearby hotels during the event [4]. - The race is a key activity in the "Shanghai Summer" international consumption season, linking cultural, tourism, and commercial resources, and creating a vibrant atmosphere both inside and outside the circuit [5]. - The event features a variety of interactive activities and commercial zones, enhancing the overall experience for fans and promoting a seamless integration of viewing and leisure activities [5].
93天狂欢“人财双旺”!第36届上海旅游节闭幕
Guo Ji Jin Rong Bao· 2025-10-07 14:14
Core Insights - The 36th Shanghai Tourism Festival, lasting 93 days, concluded on October 6, 2023, and introduced a "one festival, two seasons" model, extending from the summer tourism season to a classic activity season, integrating various cultural and tourism events across the city [1][3] Tourism Data - During the summer tourism season from July 5 to August 31, Shanghai welcomed 96.98 million visitors, a year-on-year increase of 1.54%, and generated a total tourism consumption of 152.4 billion yuan, up 27% [3] - In the classic activity season, Shanghai received 65.82 million visitors, a 4.26% increase year-on-year, with a hotel occupancy rate of 67%, up 5 percentage points, and total tourism consumption reaching 160.8 billion yuan, a 10.6% increase [3] Economic Impact - The festival is becoming a key driver for urban tourism development, creating a "dual prosperity" effect in terms of people and finances [4] - A week-long half-price ticket promotion for over 60 attractions resulted in a 51.04% increase in ticket sales and a 54.43% increase in revenue, while hotel bookings rose by 27.59% during the same period [4] Event Highlights - Various themed events were organized across districts, such as the International Tea Culture Festival in Jing'an and the "Parent-Child Tourism Week" in Songjiang, aimed at enhancing consumer engagement and expanding urban consumption [5][6] - The "Waterfront Leisure Week" in Putuo and the "Fashion Performing Arts Week" in Jing'an featured numerous performances and activities, promoting a vibrant cultural tourism atmosphere [6] Future Outlook - The Shanghai Tourism Festival is positioned as a significant platform for showcasing the city's culture and enhancing its international tourism appeal, with plans to elevate it from a local celebration to a global event [7]