Core Insights - The upcoming implementation of the Housing Rental Regulations on September 15 aims to enhance the quality of the housing rental market by supporting enterprises in revitalizing existing assets and improving service quality [1][8] - The rental market is experiencing structural changes, with an increasing average age of tenants and a growing demand for family-oriented housing [1][2] - The introduction of the Housing Quality Index (HQI) will help assess and improve the quality of rental properties, addressing the prevalent issues of poor-quality housing [6][7] Market Trends - The rental population in China has reached nearly 260 million, with a significant increase in family-type tenants, particularly those aged 35 and above [2] - The demand for rental services is evolving, with tenants prioritizing commuting convenience, housing facilities, and post-rental services [2][3] Company Developments - Beike's rental services have become a key component of its "one body, three wings" strategy, with plans to expand its service offerings and enhance operational efficiency [2][3] - As of March 2025, Beike aims to cover 55,000 stores and 490,000 agents, ensuring a robust supply of rental properties [2] Regulatory Impact - The Housing Rental Regulations will clarify the status of rental enterprises, broaden the supply of rental properties, and compel service upgrades, thereby enhancing the overall market environment [8] - The regulations are expected to drive the housing rental market towards a more legal and standardized phase, promoting high-quality development [8][9] Quality Improvement Initiatives - The HQI will evaluate rental properties based on five core dimensions, helping users identify high-quality housing and guiding property owners in improving their offerings [6][7] - Beike's focus on safety and compliance will be central to its operations, with an emphasis on quality delivery and tenant safety [8]