"内卷"已成为房地产市场的关键词，"改善"也已成为新房市场的主流趋势。在"租购并举"的政策引导下，中国住房租赁市场也正从规模扩张转向质量提 升。 在这一过程中，我们注意到，"改善型"租房需求正在升温。 上海两至三房整租占比提升，高品质、强配套、重服务的租赁产品正成为市场主流；深圳改善型租房需求回升，不少入市项目转向高端客群、高净值商 圈；广州高端服务式公寓涨幅明显，坪效租金突破10元/天/平方米。 CRIC数据显示，2025年10月，在整体市场供应量和租金双双下行的背景下，核心城市大面积产品需求提升，套均总价显著上涨。 目前已有越来越多人"以租代购"，"改善型"租房需求正越来越被重视。 上海高端租赁全国领先 高端公寓占比超12% 上海"租房改善"人群并不在少数，甚至有越来越多的趋势。如集中式公寓市场上，两、三居室的租赁产品市场占有率提升，新开项目供给结构向中大户型 倾斜，甚至还有不少高端租赁需求。 克而瑞长租数据显示，2025年上半年核心八城集中式公寓产品线中，白领公寓占比最高，且大多保持上涨，但同时北京和上海高端公寓占比也已超过 10%，其中上海达12.24%，明显高于其他城市。 | 城市 | 蓝领公寓 | ...

今天分享的是：迈点研究院：2025年中国住房租赁项目运营分析报告 报告共计：30页 2025年中国住房租赁项目运营分析报告总结 《2025年中国住房租赁项目运营分析报告》全面剖析了国内住房租赁市场的现状、特征及趋势，展现出市场规模稳定、结构持续优化的整体态势。目前我国 租赁人口已达2.6亿人，其中新市民、青年人租房群体接近2亿人，成为市场核心需求群体。 市场供给方面，国资系品牌占据主力，在全国项目和标杆项目中占比分别达64%和55%，发挥了行业"压舱石"作用。城市分布上，新一线城市占比45%居 首，一线城市占25%，二线城市占24%，上海、合肥、杭州等城市成为租赁热点。项目主题呈多样化，保障性租赁住房占比35%，领跑市场，白领公寓、租 赁社区等也占据重要份额。 项目运营层面，大体量项目受青睐，500套以上房源的项目占比48%，多家国资系项目房源量超2000套。租客平均年龄升至34.1岁，30 - 39岁租客占比达 38%，家庭型租客增多推动大户型供应上升，四居及以上户型占比较去年增加4.3%。租金方面，一居到二居溢价最高，达43.7%，新一线城市成为租金成本 与发展的平衡点。出租率和续租率表现良好，64%的项 ...

住房保障是重要的民生工程，日前（21日），记者从首都"十四五"规划高质量收官系列住有所居专场新闻发布会上了解到，"十四五"期间，北京通过公租 房、保障性租赁住房等多种形式，累计建设筹集各类保障性住房67万余套（间），竣工43万套（间），满足群众基本住房需求。 记者从北京市住房和城乡建设委员会了解到，"十四五"期间，北京市累计开展公租房配租240批次，滚动提供房源约13.6万套，对城市低保、低收入、大 病、重残4类家庭，实行精准保障，依据其所提申请，做到"应保尽保"。截至目前，全市公租房备案保障率从2020年的42.5%提升至85.5%，完成"十四五"期 末保障率达到85%的既定目标。 为满足新市民、青年人的住房需求，北京市加快发展保障性租赁住房，通过政府政策支持、社会资本投资参与，重点在产业园区、轨道交通站点周边布局， 持续增加小户型房源供应。"十四五"期间已超额完成40万套（间）建设筹集目标，其中利用集体建设用地建设近13万套间。 北京市住房和城乡建设委员会二级调研员 邓成伟："十四五"期间，我们采取了新建、改建、改造、转化等多种渠道，建设筹集保租房。其中"一间房"项目 主要对接包括新毕业大学生在内的青年群 ...

Group 1 - Chengdu allows eligible stock rental housing to be converted into ordinary commercial housing for market trading [2] - Guangzhou shortens the waiting period for public rental housing subsidies from 5 years to 3 years [3] - Beijing has built and collected over 670,000 units of affordable housing since the start of the 14th Five-Year Plan [4] Group 2 - Guangzhou continues to acquire stock commercial housing for use as affordable housing, easing the source collection threshold [5] - Hangzhou Qiantang District launches 1,291 public rental housing units with a minimum monthly rent of 400 yuan [6] - Chengdu's rental housing project in Wenjiang District releases 193 new units [7] Group 3 - Chengdu's first TOD rental housing project in Jinniu District offers 523 units [8] - Sanya plans to convert 1,056 units from the International Tourism Island Talent Entrepreneurship Base into affordable rental housing [9] - Meituan launches its first "rider apartments" in cities like Beijing, providing affordable housing for delivery riders [10] Group 4 -招商基金's Shekou rental housing REIT announces a high dividend distribution of 99.83% [11] - Nanjing's 10.58 billion yuan ABS project for innovation and technology affordable housing is terminated [12] - Lishui's 10.84 billion yuan ABS project for affordable housing is updated to "feedback received" status [13] Group 5 - Urumqi's 12.64 billion yuan ABS project for affordable rental housing is accepted [14] - Zhongjian Xingfu's apartment in Shanghai Songjiang opens, providing 536 units [15] - Yuexiu's first long-term rental apartment in Shanghai officially opens [16] Group 6 - The third Maimian Housing Rental Project Ceremony gathers industry leaders to explore solutions for youth housing and promote high-quality development in the rental sector [17]

人民财讯11月21日电，11月21日，记者从首都"十四五"规划高质量收官系列主题新闻发布会"住有所 居"专场获悉，自2017年底上线住房租赁服务平台以来，目前平台租赁合同备案量已突破780万套，在全 国位列第一。2019年以来，北京连续7年开展返工季、毕业季"惠民租房"系列服务活动，已实现签约 44.48万套(间)。 ...

Core Insights - The report from Guandian Index indicates a significant decline in residential rental prices in major cities, with the average rental price dropping to 29.78 yuan per square meter per month in October 2025, reflecting a month-on-month decline of 4.39% and a year-on-year decline of 8.91% [1][4] - The rental market is expected to remain under pressure in the short term due to seasonal effects, while medium to long-term prospects may improve as the supply of affordable rental housing stabilizes and demand in core cities continues to grow [1][4] Rental Market Performance - In October 2025, the rental price in 50 key cities fell to 29.78 yuan per square meter per month, with 86% of cities experiencing month-on-month declines and 90% seeing year-on-year drops [4][8] - The rental market is characterized by a dual impact of traditional seasonal downturns and supply-demand structural adjustments, leading to ongoing downward pressure on rental prices [4][8] Policy and Regulation - New regulations introduced in Shanghai aim to standardize the management of affordable rental housing projects, establishing a comprehensive management system to ensure compliance from project selection to operation [2][3] - The focus of recent policies has been on guiding market supply, enhancing management standards, and ensuring the protection of tenant rights [1][2] Company Dynamics - Leading rental companies are experiencing growth in scale, with a shift towards diversified expansion strategies. For instance, companies like Bole and Vanke are increasing their operational capacities while adapting to market changes [8][9] - The rental market is seeing a trend towards refined operations rather than mere scale expansion, with companies focusing on efficiency and profitability [9] REITs and Capital Market - The performance of publicly listed rental housing REITs shows resilience, with total revenue of 195 million yuan and net profit of approximately 56.6 million yuan in Q3 2025, indicating a growth of 8.33% and 5.64% respectively [16][18] - The average occupancy rate of these REITs stands at 95.97%, supported by stable demand in core urban areas [18][20] - The capital market for housing rentals is evolving, with various financial instruments being utilized to enhance funding efficiency, reflecting a shift towards a dual-driven model of policy and capital [22][23]

Core Points - The implementation of the Housing Rental Regulations starting September 15 has provided legal protection for both landlords and tenants, addressing issues such as deposit refunds and contract disputes [1][5] - The new regulations have led to increased transparency and optimization in rental management, with improved verification of housing sources and enhanced service platforms for tenants [2][5] - Despite the positive changes, there are still gaps in the implementation of the regulations, particularly regarding the need for clearer rules on evidence in disputes and the prevalence of informal rental agreements [3][4] Group 1 - The new regulations have made it illegal for landlords to withhold deposits without valid reasons, empowering tenants in dispute resolution [1] - Housing rental management service platforms are being enhanced to provide better verification, information access, and online services for tenants, leading to improved authenticity of housing information [2] - Many rental companies are upgrading their services and ensuring compliance with the new regulations, contributing to a more standardized rental process [2] Group 2 - There are still significant issues with informal rental agreements and cash transactions that bypass the regulations, which can lead to disputes [3] - The lack of connectivity between different real estate agencies and the housing rental management platforms creates regulatory loopholes, necessitating improved coordination and information sharing among regulatory bodies [4] - The regulations specifically address common issues such as deposit disputes and the lack of contract registration, but further efforts are needed to enhance consumer protection and regulatory enforcement [5]

这一政策驱动力已在供应端有了体现，政府加大了保障性租赁住房的供给力度，10月保租房在集中式公寓新开房源中占比高达93.7%。意味着每新开10间 公寓，就有超过9间是保租房。 这一供应结构的转变正重塑市场格局，各城市市场亦呈现结构性分化。 在二十届四中全会上，中央提出"加大保障和改善民生力度""推动房地产高质量发展""加强普惠性、兜底性民生建设"等核心内容，正深刻改变着住房租赁 行业。 每新增十间集中式公寓 九间是保租房 10月的集中式公寓市场正经历着深刻的结构性调整，市场呈现出"新增供应结构转型、租金整体承压"的特点。 根据克而瑞长租数据显示，截至10月底，核心八城集中式公寓房源累计规模合计144.5万间。其中，上海房源规模41.8万间，占八城整体比重达28.9%，深 圳房源规模33.9万间，市占23.5%，两城规模占比合计超过52%，显示出一线城市在租赁市场中的强大吸引力，整体活跃度更高。 在二线城市中，杭州以18.8万间的规模显著领先于同级城市。 规模同比变化来看，武汉、成都两城保租房项目加速入市，推动城市整体规模同比涨幅均达40%左右。 从新增供应来看，10月22城共计新开57个典型集中式公寓项目，房源 ...

新华社北京11月19日电题：《住房租赁条例》施行两月，如何更好推动新规落地？ 新华社"新华视点"记者 住房租赁，事关万千租客安居。今年9月15日起，我国首部专门规范住房租赁活动的《住房租赁条例》 施行，为出租人和承租人维护合法权益提供了保障。 新规落地两个月来，带来哪些积极变化？如何推动新规落实落细？"新华视点"记者进行了采访。 新规带来哪些积极变化？ 前不久，在江苏常州租房的小晨与二房东产生纠纷。对方不仅拒绝退还中央空调卡内小晨预付的900元 费用，也不愿退还合同约定的2500元押金，小晨随后向法院提起诉讼。 "10月底开庭通知下达后，二房东很快退了部分费用，我就决定撤诉了。纠纷能够顺利解决，多亏了新 条例'出租人无正当理由不得扣减押金'的规定，让我维权更有底气。"小晨说。 押金退还难、霸王条款、合同陷阱、虚假房源……我国住房租赁市场在快速发展的同时，也滋生了一些 乱象。专家认为，新规的实施，为依法治理住房租赁市场、解决相关纠纷提供了重要依据。 根据条例，房产管理部门应当通过住房租赁管理服务平台开展管理与服务。记者走访发现，各地正在不 断完善住房租赁管理服务平台功能，为业主、租客提供便利。租客通过平台可实现 ...

住房租赁，事关万千租客安居。今年9月15日起，我国首部专门规范住房租赁活动的《住房租赁条例》 施行，为出租人和承租人维护合法权益提供了保障。 新规带来哪些积极变化？ 前不久，在江苏常州租房的小晨与二房东产生纠纷。对方不仅拒绝退还中央空调卡内小晨预付的900元 费用，也不愿退还合同约定的2500元押金，小晨随后向法院提起诉讼。 "10月底开庭通知下达后，二房东很快退了部分费用，我就决定撤诉了。纠纷能够顺利解决，多亏了新 条例'出租人无正当理由不得扣减押金'的规定，让我维权更有底气。"小晨说。 押金退还难、霸王条款、合同陷阱、虚假房源……我国住房租赁市场在快速发展的同时，也滋生了一些 乱象。专家认为，新规的实施，为依法治理住房租赁市场、解决相关纠纷提供了重要依据。 "我们委托出租必须三证合一，取得房屋核验码后才会对外展示该房源。同时，上下家签订租赁合同 后，住房租赁管理服务平台系统会自动办理租赁房源备案。"链家周浦新城店负责人说，条例让房源备 案有了明确依据，业主对备案工作配合度明显提高；平台向企业开放数据接口，简化了经纪人的工作流 程。 业内人士表示，目前多地规模较大的住房租赁企业正在升级住房租赁产品，持续完善 ...