大租赁时代的协同共生 作为贝壳找房高级副总裁、贝壳惠居CEO，王拥群在本次中国住房租赁发展论坛的首次公开亮相，成为 全场焦点之一。他以《让租住成为生活方式——大租赁时代的服务革新》为主题，系统揭开了贝壳惠居 在租赁领域的战略布局，让外界对其与政策的呼应逻辑、租赁业务的定位有了清晰认知。 近日，备受关注的2025中国住房租赁发展论坛在北京顺利召开，来自行业主管部门、科研机构的专家学 者及领军企业代表齐聚一堂，围绕《住房租赁条例》(下称《条例》)落地后的行业规范发展、模式创新 等核心议题展开深入研讨。会上，专家们普遍认为，《条例》的出台为住房租赁市场注入了强劲的政策 动能，为企业合规经营与行业高质量发展指明了方向。贝壳找房高级副总裁、贝壳惠居CEO王拥群受邀 出席，并发表主题分享，系统介绍了贝壳惠居在大租赁时代背景下的实践探索与模式创新。 在政策解读环节，与会专家详细剖析了《条例》的核心要点，强调其在明确住房租赁企业主体地位、拓 宽房源供给路径、推动服务标准化等方面的里程碑意义。专家指出，《条例》的实施将加速市场出清， 推动行业从"粗放生长"向"专业深耕"转型，而市场化机构的积极参与将成为保障租赁市场品质的关键力 ...

《住房租赁条例》明确了专业化住房租赁机构的重要性，作为专业化的头部长租企业，梁占华说，自如也将在模 式创新、数智化"好房子"、集中式资产管理等多个方面不断创新与实践，引导行业品质服务能力升级。 在近日由国务院相关部门指导、中国房地产估价师与房地产经纪人学会与中国建设报社联合主办的"2025中国住房 租赁发展论坛"上，自如COO梁占华表示，作为推动行业未来高质量发展的重要一环，专业化、机构化将成为中 国住房租赁市场稳定发展的确定选择，成为市场及行业稳健发展的"压舱石"。 自如COO梁占华。 在我国租房人口规模突破2.6亿、租住成为越来越多城市人群长期居住选择的背景下，住房租赁行业正步入规范发 展、品质升级的新阶段。 将于9月15日起施行的《住房租赁条例》(简称《条例》)指出，完善政策措施，培育市场化、专业化的住房租赁企 业。 租赁行业遭遇挑战，自如"增益租"模式破局 当前，住房租赁市场正面临房源挂牌量攀升、出租周期拉长、租金水平下行的三重挑战，房东群体的出租焦虑显 著加剧。 对房东杨艺(化名)来说，过去两个月过得格外不踏实。租客突然提前退租，她急忙把房源挂到租赁平台，可第一 个月，上门看房的人寥寥无几；到了第二 ...

面对市场变革，王拥群详细阐述了贝壳惠居的战略布局——以 "让租住成为生活方式" 为愿景，通过模式创新、服务延伸与 生态构建，实现从单纯交易向综合服务的转型。 作者： 姜春 封图：图片资料室 在 2025年8月20日召开的中国住房租赁发展论坛上，贝壳找房高级副总裁、贝壳惠居CEO王拥群博士围绕《住房租赁条例》（下称《条例》）的落地 实施，分享了贝壳惠居在租赁领域的实践与思考。他强调，《条例》是中国首次针对租赁行业的立法，而法治是行业高质量发展的基石。 王拥群指出，从租赁企业视角看，《条例》带来了三大机遇：一是明确了住房租赁企业的法律主体地位，与传统中介、二房东形成清晰区分，为企业做 大做强提供了身份保障；二是推动行业从 "拼规模、吃差价"的粗放模式转向"拼服务、重价值"的精细化发展，迎来进化拐点；三是通过政策引导扩大 租赁供给，预计将有千万计房源注入市场，强化供给端活力。 贝壳找房高级副总裁、贝壳惠居CEO王拥群 供给端则呈现 "分散为主、集中补充"的格局。王拥群提到，分散式住宅占市场供给的 近 八成，但普遍存在 "散、乱、差、旧"问题，一线城市老旧房 源占比近七成。这种现状既带来挑战，也为机构化运营提供了盘活 ...

Core Insights - The implementation of the Housing Rental Regulations marks the first legislative effort in China's rental industry, establishing a legal foundation for high-quality development in the sector [1] - The regulations present three major opportunities for rental companies: clarifying their legal status, shifting the industry focus from scale to service quality, and increasing rental supply with an expected injection of millions of housing units into the market [1][3] Rental Market Transformation - The rental market is undergoing structural changes, with a shift in tenant demographics towards a "full lifecycle" characteristic, including an increase in middle-aged and elderly renters, as well as families seeking long-term rentals [3] - Tenant expectations have evolved from merely having a place to live to desiring quality living conditions, with 37.6% of respondents prioritizing housing features and maintenance services [3] - Landlords are increasingly willing to rent out properties, with over 68.3% supporting light asset management models to enhance efficiency and stability [3] Supply Dynamics - The supply side of the rental market is characterized by a predominance of decentralized housing, which accounts for nearly 80% of the market, but faces challenges related to quality and condition, particularly in first-tier cities where nearly 70% of properties are old [3] - The new regulations encourage diverse supply sources, fostering a dual-track system that supports both market and security needs, as well as collaboration between individuals and institutions [3] Strategic Positioning of Beike Huiju - Beike Huiju aims to transform from a transaction-focused model to a comprehensive service provider, emphasizing a vision of making renting a lifestyle choice [4] - The company adopts a light asset management approach, ensuring transparent rental pricing and direct connections between landlords and tenants, while focusing on reducing vacancy periods and enhancing tenant satisfaction [4] - Beike Huiju offers over 700 free maintenance services and flexible rental options to improve tenant experiences and redefine the value proposition of rental services [4] Safety and Quality Assurance - Safety is prioritized over scale, with rigorous checks during property handovers and a commitment to addressing safety hazards before occupancy [6] - The company employs a quality scoring system and a safety management platform to ensure transparency and efficiency in service delivery, utilizing data and technology to enhance operational standards [6] Collaborative Ecosystem Development - Beike Huiju actively engages in social practices and partnerships to enhance the rental ecosystem, including collaborations with government entities on affordable housing projects and initiatives aimed at improving living conditions for elderly renters [7] - The company recognizes the need for a collaborative approach in meeting the diverse needs of the 260 million rental population, connecting with over 5,000 rental institutions to enhance service efficiency [7] - Looking ahead, the company envisions a healthier rental market driven by professional services, diverse supply, and market-oriented operations, continuing to focus on light asset management and technological empowerment [7]

《通知》明确，缴存人购买保障性住房，提取住房公积金支付购房款同时还可申请使用住房公积金贷 款，提取与贷款金额合计不超过所购住房总价。 此外，《通知》称，缴存人租住保障性租赁住房，满足连续缴存住房公积金满3个月、本人及配偶在成 都市行政区域内无自有产权住房等条件的，可按实际房租支出提取。缴存人可与成都住房公积金管理中 心签订协议，授权按月提取住房公积金直接支付给运营企业用于支付房租。 新京报贝壳财经讯8月21日，"成都公积金"官微发布《成都住房公积金管理委员会关于住房公积金支持 缴存人购买和租赁保障性住房有关政策的通知》(简称"《通知》")。《通知》显示，购买保障性住房使 用住房公积金贷款的，最低首付款比例为15%。 同时，《通知》规定，购买保障性住房使用住房公积金贷款的，单、双缴存人最高贷款额度对应上浮 50%。即由现行的单人60万元、双人100万元提高至单人90万元、双人150万元，基本实现缴存人使用住 房公积金贷款即可覆盖除首付款金额外的剩余购房资金需求，减轻购房负担。购买保障性住房与多子女 家庭购房等贷款额度上浮政策不叠加使用。 ...

央视网消息：9月15日起，《住房租赁条例》将正式实施。然而，部分自媒体却宣称，《住房租赁条例》施行后，将开征"房东 税"。业内人士表示，所谓加征"房东税"的说法是对住房租赁政策的误读，现行个人出租住房税收政策并未调整。 专家表示，2017年，北京建立了全市统一的住房租赁管理服务平台，为租赁当事人提供租赁合同备案服务。截至目前，备案的合 同量已经超过了750万笔，经过备案的合同，承租人可以享受子女上学、积分落户、提取住房公积金等相关服务，目前也正在试点公 积金直付房租。 比如，个人出租住宅、月租金不超过10万元的情况下，北京和上海以2.5%的综合税率征收。广东广州，自有住房出租租金在 2000元—30000元之间的，按照4%的综合税率征收。整体上看，房东的综合税负远低于部分自媒体所说的"20%—30%"。 专家表示， 住房租赁合同需备案、个人出租住房需缴税都并非新规定，部分自媒体将租赁合同备案与开征所谓的"房东税"强行关联，纯属片面解 读。 在中国，个人出租住房一直是需要纳税的，主要涉及增值税、房产税以及个人所得税等几个税种。为了便利纳税人，尤其是个人 出租房屋的主体，各地的税务机关通常都会以简并征收的方式，也 ...

Core Viewpoint - The implementation of the "Housing Rental Regulations" aims to create a healthier and more orderly rental market by addressing issues such as false listings and arbitrary deposit deductions, while concerns about a "landlord tax" are largely unfounded [1][2][3]. Summary by Relevant Sections Housing Rental Regulations - The "Housing Rental Regulations" will officially take effect on September 15, focusing on regulating the rental market and protecting the rights of both tenants and landlords [1][4]. - The regulations require landlords to register rental contracts through designated platforms, facilitating better management and information sharing among various government departments [3][4]. Misconceptions about "Landlord Tax" - The term "landlord tax" refers to various existing taxes related to rental activities, rather than a new tax [2][5]. - The discussions around the regulations have led to misconceptions that they will result in increased tax burdens for landlords, which has been refuted by tax authorities [3][4][9]. Taxation Details - Current tax obligations for landlords include value-added tax, property tax, personal income tax, and additional fees, with simplified tax collection methods in place for ease of compliance [5][9]. - For example, in cities like Beijing and Shanghai, a comprehensive tax rate of 2.5% applies to monthly rents not exceeding 100,000 yuan, while in Guangzhou, a 4% rate applies for rents between 2,000 and 30,000 yuan [5][9]. Benefits of Contract Registration - Contract registration is intended to standardize rental transactions and facilitate processes such as residence permit applications and public fund withdrawals for rent [4][6]. - The regulations do not introduce new tax fees, and existing tax policies remain unchanged, aiming instead to enhance the rental market's order and protect both parties' rights [4][6][9]. Encouragement of Rental Market Development - The government encourages the development of the rental market through tax incentives, such as reduced personal income tax rates for landlords [8][9]. - The overarching goal of the regulations is to stabilize rental relationships and promote equal rights between renting and buying, thereby activating the rental market as a significant internal demand sector [9][10].

Core Viewpoint - The introduction of the "landlord tax" is a misunderstanding; it is not a new tax but a reflection of the transition from loose management to regulated governance in China's rental market [1][2]. Group 1: Housing Rental Regulation - The "Housing Rental Regulation" is the first administrative regulation specifically governing housing rental activities in China, aimed at addressing issues like false listings and deposit disputes [2]. - The regulation mandates landlords to register rental contracts with local property management departments, which facilitates information sharing among various government departments [2][4]. - The primary goal of contract registration is to standardize rental transactions and optimize the management of residence permits, not to impose new taxes [2][3]. Group 2: Tax Policies and Incentives - Current tax policies related to rental properties, such as individual income tax and value-added tax, have been in place for decades and remain unchanged with the introduction of the regulation [4][5]. - Tax incentives for landlords include a reduced personal income tax rate of 10% on rental income and a halved business tax rate of 3% [4][5]. - In Chengdu, landlords who register their rental contracts on the local platform may benefit from a 0% comprehensive tax rate, while those who do not may face reduced rates on property tax and exemptions on certain taxes [5]. Group 3: Market Implications - The regulation aims to stabilize rental relationships and empower renters, promoting equality in rights between renting and buying [6]. - The overarching strategy is to encourage the development of the rental market, particularly to accommodate new citizens and those in need of long-term rentals [6].

还需要指出的是，出租房屋相应的税费政策，已是实施了数十年的规定，并未因条例出台而调整，更没 有新增"房东税"。个人或企业出租住房，涉及物业的经营、收入所得，那就与增值税、所得税、房产税 等密切相关。有了收入，自然要缴税，特别是缴税才能享有公共服务，这是正常逻辑。当然，租赁是民 生行业，"低税率、能免则免"是一贯的逻辑。 对租客来说，过去经常出现克扣押金、随意涨租、房东随意进入室内、设施坏了维修不及时等；对房东 来说，过去也经常出现租客交租金时一拖再拖，甚至直接跑路，欠了水电费、房租，押金根本不够；不 爱惜房子，垃圾遍地，猫屎一地，臭气熏天。由于没有法律的保障，加上合同没有备案，租赁属于双方 私下里的行为。出现上述争议，也无法通过法律渠道解决。 租赁合同备案了，就获得法律上的保障。比如，条例第十条规定："出租人收取押金的，应当在租赁合 同中约定押金的数额、返还时间及扣减押金的情形等事项。除租赁合同约定的情形外，出租人无正当理 由不得扣减押金。"也就是，除了合同中约定的情形，罗列了因租客原因导致设施损坏要扣除押金外， 设施其他损坏均非租客原因，房东不得扣押金。 这样，打击"提灯定损"等克扣押金的行为，就有了依据和 ...

Core Viewpoint - The new Housing Rental Regulations, effective from September 15, focus on the contract registration system rather than imposing taxes on landlords, aiming to protect rental rights and ensure legal backing for both tenants and landlords [1][2][3]. Group 1: Contract Registration - The regulations require landlords or agencies to register rental contracts, which is essential for safeguarding the rights of both parties involved in the rental agreement [1][2]. - Contract registration is compared to property registration, as it provides legal proof of ownership and rights, enabling tenants to access educational services based on their rental agreements [1][3]. Group 2: Legal Protections - The regulations provide legal protections against common issues such as deposit deductions and unauthorized access by landlords, ensuring that landlords cannot unjustly withhold deposits unless specified in the contract [2][3]. - The regulations also outline the responsibilities of tenants, ensuring that landlords have legal recourse if tenants damage the property or violate terms [3]. Group 3: Taxation Context - Current tax policies for rental income remain unchanged, with personal rental income under 100,000 yuan per month exempt from certain taxes, while property tax and personal income tax apply at reduced rates [4]. - The government is unlikely to impose high taxes on rental income, as it aims to foster the rental market and stimulate domestic demand, especially with a projected increase in renters from 270 million to 300 million [4].