Core Insights - The Z generation is driving a fragmented consumption landscape in the baked goods market, with a focus on convenience, personalization, and situational consumption [1][3] - Tao Li Bread has identified the Z generation's demand for innovative baked products that emphasize aesthetics, taste complexity, and social attributes, leading to the launch of several products tailored to these preferences [1][3] Group 1: Product Innovation - Tao Li Bread has introduced a variety of unique products, such as alkaline water bread, which breaks away from traditional bread monotony, featuring a chewy crust [1] - The bagel product also meets the Z generation's needs for personalized and situational dining, made from high-quality wheat flour and utilizing traditional boiling techniques for a firm crust and soft interior [3] Group 2: Marketing Strategy - To connect deeply with young consumers, Tao Li Bread engages in differentiated content marketing on social platforms like Xiaohongshu and Douyin, featuring authentic product reviews and creative consumption scenarios [3] - The company aims to enhance emotional connections with the Z generation through product innovation and targeted marketing, positioning itself as an essential part of their lifestyle [3]