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需求分析怎么拆,才能不被业务带偏?
3 6 Ke· 2025-11-10 00:06
Core Insights - The article emphasizes the importance of understanding the underlying problems behind business requests rather than just implementing surface-level solutions [1][6][19] - It highlights that business teams often present "solution hypotheses" instead of actual needs, which can lead to ineffective product development if not properly analyzed [2][3][10] Group 1: Understanding Business Needs - Business teams are often "problem experts" rather than "solution experts," meaning they identify issues but may not articulate the best solutions [2][3] - Requests like "add a button" or "export more columns" often mask deeper issues such as operational inefficiencies or data management challenges [4][5][6] Group 2: The Process of Demand Analysis - True demand analysis involves reverse engineering from the surface-level requests to uncover the real goals and pain points [9][10] - A practical example illustrates that a request for an account balance monitoring feature was actually about addressing the risk of overlooking empty accounts due to manual tracking [11][13] Group 3: Effective Communication and Problem Solving - To effectively transform "solution-level demands" into "problem-level demands," product managers should ask clarifying questions about the specific issues and current processes [17][18] - The article concludes that a problem-driven approach is essential for product development, ensuring that solutions genuinely address the core issues rather than merely adding features [19][20]