Core Viewpoint - Hainan Yedao has reported disappointing financial results for 2024, with revenue falling below the 300 million yuan threshold, leading to a "ST" designation and raising concerns about its future viability [2][6] Financial Performance - In 2024, Hainan Yedao's revenue was approximately 175 million yuan, with a net loss of about 136 million yuan, although the loss has narrowed compared to the previous year [2] - For Q1 2024, the company reported revenue of around 44 million yuan, a year-on-year decline of 18.47%, while the net loss was approximately 6.5 million yuan [2] - Cumulatively, Hainan Yedao has incurred losses totaling 476 million yuan over the past four years, with revenue decreasing nearly 79% from 833 million yuan in 2021 to 175 million yuan in 2024 [6] Business Focus and Strategy - Hainan Yedao is attempting to refocus on its core liquor business, particularly in the herbal liquor segment, as part of its strategy to avoid delisting [6][8] - The company has invested nearly 100 million yuan in marketing efforts, including advertising in airports and on outdoor screens, despite its financial struggles [5] - The sales revenue from the company's main product lines, such as the Haiwang liquor series, increased by 6.36% to approximately 78.96 million yuan, while the flagship product, the deer turtle liquor series, saw a significant decline of 44.47% [6][7] Product Performance - Hainan Yedao's white liquor sales amounted to 25.73 million yuan, down 28.27% year-on-year, representing less than 15% of total revenue but achieving a gross margin of 60.47% [3] - The company has launched a new line of herbal-flavored liquor, with prices ranging from 199 yuan to 2999 yuan, but sales have been disappointing, with only four transactions recorded for five products on its official e-commerce platform [5][4] - The positioning of the deer turtle liquor series has struggled due to market contraction and failure to adapt to changing consumer trends, while the Haiwang series has become a key revenue pillar despite a decline in sales [7][8] Market Outlook - The liquor industry is currently undergoing a deep adjustment, and Hainan Yedao's ability to leverage its herbal liquor offerings to capture market share remains uncertain [5][6] - The company aims to implement a strategy focused on product innovation and market demand to navigate its current challenges and avoid delisting [7][8]