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中国品牌日·粤桂齐加“蜜”|香香的田阳芒果,甜甜的美好生活
Nan Fang Nong Cun Bao· 2025-05-10 00:36
Core Viewpoint - The article highlights the successful development and branding of the mango industry in Tianyang, Baise, Guangxi, coinciding with the ninth China Brand Day, showcasing the region's unique geographical advantages and collaborative efforts with Guangdong to enhance the mango supply chain and market reach [3][10][25]. Industry Overview - Tianyang is recognized as the "first mango hometown" in China, with a unique geographical location at 24 degrees north latitude, favorable climate conditions, and abundant sunlight contributing to high-quality mango production [3][6][8]. - The region has established itself as the largest mango production and processing area in China, with 418,000 acres of mango orchards yielding an annual output of 384,000 tons and generating a production value of 1.8 billion yuan [10][12]. Collaborative Efforts - Since 2024, Tianyang has partnered with Shenzhen's Guangming District to promote the mango industry through a collaborative model, investing 5.4 million yuan to build an agricultural training base and introducing new mango varieties to extend the harvest period [15][16][18]. - The collaboration has led to the establishment of a modern agricultural industrial park, enhancing the entire mango supply chain from planting to processing and sales [20][21]. Market Expansion - The partnership has resulted in the creation of four "Zhenpin" mango bases and the certification of seven mango products for high-end markets in the Greater Bay Area, facilitating direct supply to major cities [25][26][27]. - In 2024, over 30 enterprises from Tianyang participated in promotional events in major cities, resulting in contracts exceeding 100 million yuan with eastern merchants [28][30]. E-commerce and Sales Growth - The mango brand's success is reflected in e-commerce data, with 150 logistics points established and over 200 e-commerce and micro-businesses contributing to an annual sales volume of approximately 120 million yuan [32][34]. - The sales of agricultural products from Tianyang have surpassed 200 million yuan, indicating a significant increase in brand value and market demand [34][35].