Core Viewpoint - Ferrero's product, the "Golden Ball," has faced significant consumer backlash due to misleading packaging that suggests a fuller product than what is actually contained, leading to accusations of deceptive marketing practices [3][5][9]. Group 1: Consumer Complaints - Multiple consumers reported that the Ferrero "Golden Ball" chocolate gift box appears to be full but is actually hollow, resulting in disappointment and feelings of being misled [3][5]. - A consumer from Beijing expressed embarrassment after gifting the product, highlighting the stark contrast between the product's visual appeal and its actual contents [5][9]. - Complaints on social media have labeled the product as "air chocolate," with consumers questioning the value of the product given its high price of 60 yuan [8]. Group 2: Company Response - Ferrero's customer service stated that the hollow design of the product was not intended to mislead consumers, asserting that all relevant product information is disclosed according to national regulations [9][10]. - The company acknowledged the complaints but indicated that they do not currently have a policy for refunds or compensation for such misunderstandings [9][10]. Group 3: Company Background - Ferrero, founded in 1946 in Italy, has expanded globally, operating in over 50 markets with 41 production facilities and employing over 50,000 people [10]. - The company established its presence in China in 2007 and opened its first factory in Hangzhou in 2015, which also exports to over 20 markets [10]. - In the 2024/2025 fiscal year, Ferrero reported a revenue increase of 4.6%, reaching 19.3 billion euros [10]. Group 4: Food Safety Issues - Ferrero has faced scrutiny over food safety, including incidents where consumers reported finding foreign objects in their chocolates, leading to a significant number of complaints [11][18]. - The company has previously been involved in a salmonella outbreak, prompting recalls of certain products produced at its Belgian factory [18]. - Consumer complaints on platforms like Black Cat have highlighted issues such as finding live insects and poor customer service regarding product quality [18].