转载请注明央视财经 据报道，美国市场调研公司Datasembly的数据显示，今年1月1日至2月初，美国巧克力零售价同比上涨14.4%，涨幅较去年同期的7.8%、2024年的10.5%进一 步扩大。其中，丹佛和洛杉矶等城市的巧克力价格同比上涨约17%，达拉斯沃斯堡地区涨幅高达19%。Datasembly公司在追踪全美5.7万家门店、4000多款巧 克力产品售价后得出这一报告。 美国巧克力价格走高，主要受核心原料可可豆全球供应短缺影响。西非地区可可豆产量占全球约70%，极端天气导致可可豆歉收，曾一度将可可期价推至历 史高位，从2022年年中的约每吨2500美元，一路飙升至2024年末的每吨12600美元以上。尽管近期国际可可价格明显回落，但目前美国市面上的巧克力产品 仍在消化此前高价采购的原料库存，叠加假日消费需求刺激，巧克力涨价势头可能在短期内仍将持续。 （央视财经《天下财经》）西方传统节日情人节来临，不少美国人准备选购巧克力作为节日礼物送给亲朋好友。据美国有线电视新闻网13日报道，受全球可 可主产区供应短缺等因素影响，美国巧克力价格持续上涨，今年以来，同比涨幅已超过14%。 编辑：令文芳 美国国家糖果制造商协 ...

文 | 《 BUG 》栏目 闫妍 " 60 元的费列罗大金球，拳头大小的包装，打开后全是空气？！" 在情人节这个"糖分"很高的节日，鲜花和巧克力带来的甜蜜氛围里，一则则关于费列罗的 消费者投诉却在社交平台上迅速发酵。 多位消费者反映，费列罗旗下金色球状巧克力礼盒存在"货不对板""关键信息披露不透 明""包装误导消费者"等问题：看似饱满的巧克力大金球，打开后却是空心，实际巧克力含 量远小于包装给人的视觉预期。 包装预期与实际价值严重不符，费列罗是否有意隐藏产品关键信息？费列罗人工客服 称，"这并非有意为之，已按照国家相关规定明确标注了产品相关信息。"针对为何未在产 品醒目位置提示"空心"这一消费者高度关注的关键信息，客服强调虽未直接标明产品为空 心，"我们标注了产品克重和具体成分。" 更让她感到气愤的是，费列罗产品外包装上并未以任何形式直接提示"空心"这一关键信 息。产品名称标注为"费列罗榛果牛奶巧克力制品"，包装主视觉也无法完全看清其内部结 构。 "最后我们是在包装背面的一个粘贴标签下面，才发现'香浓巧克力外壳'这一描述。如果不 拆开整个包装、不刻意去翻找，根本没人能注意到，因为那个位置完全是被遮挡住的，你在 ...

(新春见闻)天津"巧克力小镇"甜蜜出海记 中新社天津2月9日电 题：天津"巧克力小镇"甜蜜出海记 中新社记者 王君妍 周亚强 春节临近，位于天津市滨海新区太平镇的天津市黑金刚食品有限公司生产车间内，空气中弥漫着浓郁的 可可香气。自动化流水线上，一款款造型精致的蜂蜜巴旦木巧克力经过冷却、脱模、包装，源源不断 地"走"下生产线。 "春节前是生产销售旺季，必须要开足马力赶订单。"该公司董事长邓金刚指着轰鸣的机器说，这条从瑞 士引进的生产线正在满负荷运转，为即将到来的节日市场备货。 1月23日，天津市滨海新区太平镇的一家巧克力生产企业车间，工作人员在巧克力自动化生产线工 作。中新社记者 佟郁 摄 在天津，巧克力不仅是零食，更是一种融入市井烟火的"主食"。从1860年天津开埠起，这味"舶来品"便 悄然渗入津门味蕾——烧饼里有巧克力流心，炸糕、元宵裹着可可馅，甚至传统的蒸饼也能爆出巧克力 浆。 这种独特的饮食文化，在太平镇孕育出一个庞大的甜蜜产业。 "太平镇目前聚集19家巧克力及糖果生产企业，销售规模约占中国市场的40%。"太平镇镇长宋超介绍， 20世纪80年代，借着改革开放的春风，镇上曾涌现出100多家家庭作坊式的糖果 ...

Core Insights - Tianjin has become a significant player in the chocolate industry, achieving a cumulative export growth of 169.4% by 2025, despite not producing any cocoa beans [1] - The city has shifted its competitive advantage from resource dependency to resource allocation and market cultivation, leveraging its port's natural hub advantages to source global chocolate raw materials [1] - The development of the chocolate industry in Tianjin illustrates that a lack of inherent resource advantages does not preclude a region from thriving in related industries [1] Industry Development Strategies - Tianjin's approach emphasizes breaking free from resource dependency and reshaping competitive perceptions, focusing on optimizing the business environment and building an industrial ecosystem [2] - The local government supports enterprises in supply chain improvement, financing, market expansion, and project planning, fostering a conducive environment for innovation and collaboration among businesses [2] - The chocolate industry in Tianjin highlights the importance of cultural integration, product innovation, and understanding local consumer preferences to strengthen brand development and market presence [2]

Core Viewpoint - The incident involving Jindi Chocolate highlights the challenges of automated marketing and the importance of maintaining brand integrity in the face of consumer expectations and digital advertising practices [1][13]. Group 1: Incident Overview - Jindi Chocolate faced backlash for allegedly using inappropriate advertising language in a social media post, which was perceived as disrespectful [1]. - The company issued two apologies on January 12, acknowledging responsibility for the incident due to a failure in monitoring the automated advertising process [3][4]. Group 2: Apology Statements - In the first apology, Jindi Chocolate admitted that the inappropriate content was generated by an "automatic optimization feature" during the ad placement process, which was not properly reviewed afterward [3][5]. - The second apology emphasized that the controversial image was automatically generated and not manually created by the marketing team, and the company called for platform support to verify this claim [6][10]. Group 3: Consumer Reactions - Consumers expressed skepticism towards the company's explanation, questioning the reliance on AI and automated systems for content generation, and criticized the brand's professionalism [6][13]. - The disorganized formatting of the apology letters further fueled consumer dissatisfaction, indicating a lack of attention to detail in the brand's communication [13]. Group 4: Brand Integrity and Responsibility - The incident reflects a broader issue within established brands balancing the pursuit of efficiency through automation with the need for careful oversight to protect brand reputation [13]. - Without a clear responsibility mechanism between automated advertising and human oversight, each instance of "system-generated" content could pose a new risk to brand integrity [13].

Core Viewpoint - The controversy surrounding Jindi Chocolate's marketing content has led to significant public backlash, particularly due to a perceived inappropriate advertisement that sparked discomfort among consumers [1][2]. Group 1: Marketing Controversy - Jindi Chocolate faced criticism for a promotional post on Xiaohongshu that included the phrase "The bear gets bigger? Is it something you can hold?" which was interpreted as having vulgar implications [1][2]. - Consumers expressed their disapproval, with some parents stating they would not purchase the product for their children due to the inappropriate nature of the marketing [2]. Group 2: Company Response - In response to the backlash, Jindi Chocolate issued an apology on January 12, explaining that the controversial content was generated by an "automatic optimization feature" of their marketing system, which led to unintended display of inappropriate material [2][4]. - The company has since hidden the related content, paused all marketing related to the golden bear chocolate, and formed a special team to review the risks associated with their marketing system [4]. Group 3: Public Reaction - The initial apology did not quell the controversy; instead, it intensified criticism, with many consumers dismissing the "automatic optimization" explanation as an excuse [5]. - Following the backlash, Jindi Chocolate retracted their first apology and issued a second one, clarifying that the controversial image was neither manually written nor AI-generated, and that the content could not be monitored during the marketing process [5]. Group 4: Brand Impact - The incident has negatively impacted Jindi Chocolate's brand reputation, with many consumers expressing their discontent in the comments section of the apology, stating they have removed the brand from their shopping carts and unfollowed it [7]. - Jindi Chocolate, originally established in 1990 and a leading domestic chocolate brand, was acquired by Haolinjia Co. in 2016 and is currently attempting to revive its brand by appealing to consumers' childhood memories [8].

Core Viewpoint - The recent marketing incident involving Jindi Chocolate has sparked public controversy due to perceived inappropriate advertising language, leading to two rounds of apologies from the company [1][4]. Group 1: Incident Overview - Jindi Chocolate's marketing content on social media included a phrase that was interpreted as inappropriate, causing discomfort among consumers [1]. - The brand's intention was to clarify that the newly produced golden bear chocolate was a 1:1 replica of the original, but the automated optimization feature of their advertising system led to misleading content being displayed [4][7]. Group 2: Apology Statements - In the first apology, Jindi Chocolate acknowledged their responsibility for the misunderstanding and outlined corrective measures, including pausing all related advertising and establishing a review mechanism for marketing content [4][5]. - The second version of the apology emphasized that the controversial content was generated by an automated system and not manually created by their team, aiming to clarify the situation further [8][18]. Group 3: Brand Background - Jindi Food Co., Ltd. was established on April 10, 2017, and is headquartered in Quanzhou, Fujian Province, with a history dating back to 1990 [19]. - The company focuses on reviving childhood memories through its products and has a diverse range of approximately 200 items, including chocolates and candies [19].

Core Viewpoint - The recent marketing display by Jindi Chocolate has sparked controversy due to perceived inappropriate advertising language, leading to public backlash and the company issuing multiple apologies [1][5][19]. Group 1: Incident Overview - Jindi Chocolate, a brand associated with childhood memories for many, faced criticism for a social media post that included a phrase interpreted as inappropriate, which was later removed [1][5]. - The controversy arose from a marketing campaign that aimed to address consumer feedback about the size of their product, the "Golden Bear" chocolate, which some customers felt was smaller than they remembered [5][8]. Group 2: Company Response - On January 12, Jindi Chocolate released two versions of an apology statement, with the first acknowledging responsibility for the misunderstanding and outlining corrective measures, including pausing all related advertising and implementing a comprehensive review process [5][6][19]. - The second version of the apology emphasized that the controversial content was generated by an automated system and not manually created by the marketing team, which sparked further debate among consumers [9][19]. Group 3: Brand Background - Jindi Food Co., Ltd. was established in April 2017, with its roots tracing back to a company founded in 1990. It was restructured after being acquired by a parent company in 2016, focusing on reviving childhood memories through its products [20]. - The brand has a history of significant sales, reaching approximately 600 million yuan in national sales around 2012, indicating its strong market presence in the past [20].

Core Viewpoint - The article discusses a recent controversy involving Jindi Chocolate, which faced backlash for inappropriate marketing content that was perceived as disrespectful to women. The company issued an apology and outlined corrective measures to prevent future occurrences [4][6][7]. Group 1: Incident Overview - Jindi Chocolate's marketing content included a phrase that was interpreted as inappropriate, leading to negative reactions from consumers [4]. - The company acknowledged that the controversial content was a result of an automated system error, not a manual oversight [6][8]. Group 2: Apology and Response - On January 12, Jindi Chocolate released an apology, expressing understanding of consumer concerns and emphasizing their commitment to respectful communication [7]. - The company has implemented immediate corrective actions, including halting related advertising and forming a special team to review marketing practices [6]. Group 3: Company Background - Jindi Chocolate is associated with Jindi Food Co., Ltd., established in April 2017, with a registered capital of 50 million RMB [12]. - The company has registered multiple copyrights for its packaging designs, indicating a focus on intellectual property in its branding strategy [13].

Core Viewpoint - The article discusses the recent controversy surrounding Jindi Chocolate's marketing practices, particularly a social media post that was perceived as inappropriate, leading to public backlash and an official apology from the company [2][4]. Group 1: Incident Overview - Jindi Chocolate, a brand nostalgic for many from the 80s and 90s, faced criticism for a social media post that included a potentially inappropriate phrase, which some consumers interpreted as a play on words [2]. - The company issued an apology on January 12, acknowledging that the marketing content was improperly displayed due to automatic optimization by the advertising platform, which led to unintended exposure of inappropriate content [4]. Group 2: Company Response - In response to the incident, Jindi Chocolate admitted to significant oversight in their marketing management and has implemented corrective measures, including: 1. Immediate suspension of all advertising related to the Jindi Golden Bear Chocolate and the formation of a special team to assess risks in the advertising system [6]. 2. Establishment of a comprehensive review mechanism for marketing content, ensuring strict accountability at every stage of the advertising process to prevent similar mistakes in the future [6].