Core Viewpoint - The China International Import Expo (CIIE) serves as a platform for showcasing new development patterns and high-level openness, providing unprecedented opportunities for Henkel's Consumer Brands Division in China [1] Group 1: Product Launch and Market Strategy - Henkel's Consumer Brands Division showcased multiple new products at the CIIE, demonstrating strong innovation capabilities and commitment to the Chinese market [3][4] - The Shiseido Professional Hair Care "Miracle Protection Essence Spray" made its debut in China, having been a top seller in Japan for years, highlighting the division's strategy to leverage international success in local markets [3][5] - The collaboration with the Shanghai Drug Administration significantly shortened the product registration process to just 2 working days, reducing costs and enabling quicker market responses [4] Group 2: Innovation and Consumer Insights - Continuous innovation is emphasized as a core driver for the company's growth, with a focus on understanding domestic consumer needs [8] - The new Schwarzkopf Professional series launched in August targets high-end hair care needs, reflecting the division's comprehensive product strategy [8] - The division aims to resonate emotionally with consumers, moving beyond mere product offerings to create deeper connections [8] Group 3: Sustainability and Local Manufacturing - Henkel's Consumer Brands Division integrates circular economy principles into its operations, aiming for a 75% recyclable packaging rate by the end of 2024 [10] - The use of 50% recycled PET plastic in new product packaging demonstrates a commitment to reducing reliance on virgin materials [10] - The acquisition of the Suzhou Bock factory enhances local production capabilities and customization for the Chinese market, aligning with the company's strategy of "In China, for China" [11] Group 4: Industry Empowerment and Ecosystem Development - The division is focused on empowering the beauty industry through talent development and transforming distributor roles from traditional buyers to trendsetters [14][15] - Plans to re-establish the "Sassoon Hair Academy" in China aim to cultivate professionals with international perspectives [14] - The division's commitment to supporting hairstylists reflects its broader vision of enhancing the entire beauty ecosystem [15]