Core Viewpoint - The China International Import Expo (CIIE) serves as a platform for showcasing new development patterns and high-level openness, providing unprecedented opportunities for Henkel's Consumer Brands Division in China [1] Group 1: Product Launch and Market Strategy - Henkel's Consumer Brands Division showcased multiple new products at the CIIE, demonstrating strong innovation capabilities and commitment to the Chinese market [3][4] - The Shiseido Professional Hair Care "Miracle Protection Essence Spray" made its debut in China, having been a top seller in Japan for years, highlighting the division's strategy to leverage international success in local markets [3][5] - The collaboration with the Shanghai Drug Administration significantly shortened the product registration process to just 2 working days, reducing costs and enabling quicker market responses [4] Group 2: Innovation and Consumer Insights - Continuous innovation is emphasized as a core driver for the company's growth, with a focus on understanding domestic consumer needs [8] - The new Schwarzkopf Professional series launched in August targets high-end hair care needs, reflecting the division's comprehensive product strategy [8] - The division aims to resonate emotionally with consumers, moving beyond mere product offerings to create deeper connections [8] Group 3: Sustainability and Local Manufacturing - Henkel's Consumer Brands Division integrates circular economy principles into its operations, aiming for a 75% recyclable packaging rate by the end of 2024 [10] - The use of 50% recycled PET plastic in new product packaging demonstrates a commitment to reducing reliance on virgin materials [10] - The acquisition of the Suzhou Bock factory enhances local production capabilities and customization for the Chinese market, aligning with the company's strategy of "In China, for China" [11] Group 4: Industry Empowerment and Ecosystem Development - The division is focused on empowering the beauty industry through talent development and transforming distributor roles from traditional buyers to trendsetters [14][15] - Plans to re-establish the "Sassoon Hair Academy" in China aim to cultivate professionals with international perspectives [14] - The division's commitment to supporting hairstylists reflects its broader vision of enhancing the entire beauty ecosystem [15]

Core Viewpoint - The China International Import Expo (CIIE) serves as a significant platform for Henkel's Consumer Brands Division to showcase its international brands and sustainable solutions, presenting unprecedented growth opportunities in the Chinese market [1]. Group 1: Product Launch and Market Strategy - Henkel's Consumer Brands Division showcased multiple innovative products at the CIIE, including the Shiseido Professional Hair Care Miracle Protection Essence Spray, which has been a top seller in Japan and is now entering the Chinese market [2][6]. - The rapid product registration process in Shanghai, taking only two working days, significantly shortens the time to market and reduces costs, allowing Henkel to better meet diverse consumer demands in China [7]. - The launch of the Sassoon "Ruby" Oil marks Henkel's first product after acquiring Sassoon's Greater China business, highlighting the company's commitment to innovation and market responsiveness [7]. Group 2: Innovation and Consumer Insights - Henkel emphasizes innovation as a core driver of business growth, with a focus on understanding domestic consumer needs to enhance product offerings [10]. - The updated Schwarzkopf Professional Polished series targets high-end hair care needs, reflecting Henkel's strategic approach to product development that addresses consumer demands at various life stages [10]. - The company is committed to continuous investment in product innovation and development to revitalize the industry and meet evolving consumer expectations [11]. Group 3: Sustainability and Local Development - Henkel integrates circular economy principles into its operations, aiming for a 75% recyclable packaging rate by the end of 2024, and promotes the use of recycled materials in its products [11][12]. - The establishment of the Henkel Consumer Goods Asia R&D Center in Shanghai, with an investment of approximately 100 million yuan, aims to accelerate product development tailored to Chinese consumers [12]. - The acquisition of the Suzhou Bock factory enhances local manufacturing capabilities, allowing for customized innovations and improved market responsiveness [12]. Group 4: Industry Empowerment and Ecosystem Development - Henkel is actively investing in talent development within the beauty industry, planning to establish the Sassoon Hair Academy in Shanghai to cultivate professionals with international perspectives [14]. - The company is transforming its distributor relationships from traditional buying and selling to a more collaborative model, enabling partners to anticipate trends and lead market development [14][15]. - Henkel's "professional-driven retail" model exemplifies its commitment to supporting hairstylists and enhancing their professional standing within the industry [15]. Group 5: Future Vision and Commitment - Henkel's Consumer Brands Division aims to deepen its local strategy and foster a collaborative ecosystem in the beauty industry, ensuring that beauty is easily accessible to Chinese consumers [20]. - The company's comprehensive approach at the CIIE demonstrates its determination to establish a strong presence in the Chinese market and contribute to high-quality industry development [20].