Core Insights - Shiseido showcased over 50 new products at the 8th China International Import Expo, highlighting its latest achievements in medical aesthetics innovation, product development, and sustainable practices [1] - The launch of the "Shiseido Medical Aesthetic Cycle" and the RQ PYOLOGY brand, developed by a Chinese team, signifies Shiseido's commitment to local co-creation and innovation in the Chinese market [1][2] Group 1: Product Innovations - The RQ PYOLOGY brand features a core technology called "Triple Recombined Collagen Compound Technology," which precisely repairs all skin layers through a specific ratio of collagen types [2] - RQ PYOLOGY introduces a unique "Skin Rhythm Evaluation System" that quantifies skin conditions across six dimensions, providing consumers with detailed skin status reports [2] - The brand offers a comprehensive medical aesthetic skincare solution covering pre-procedure, intra-procedure, post-procedure, and home care phases, supported by a product system that integrates medical devices and imported cosmetics [2] Group 2: Scientific Approach - The "Shiseido Medical Aesthetic Cycle" aims to create a scientific collaborative system between medical aesthetics and home care, establishing a complete and sustainable skincare lifecycle [3] - Leveraging over 500 active ingredients from Shiseido's research library, the system enhances the synergy between medical aesthetics and daily skincare, ensuring superior efficacy [3] - Shiseido emphasizes its commitment to safety and quality by adhering to a mature operational system and safety standards developed over 20 years in Japan's medical aesthetics business [3]

Core Insights - Shiseido made its global debut of the innovative medical beauty philosophy "Shiseido Medical Beauty Cycle" at the China International Import Expo, showcasing a new medical beauty brand RQ PYOLOGY developed by a Chinese team [1][3] Group 1: Medical Beauty Philosophy - The "Shiseido Medical Beauty Cycle" aims to create a collaborative system between medical beauty and home care, forming a complete and sustainable skincare lifecycle that includes precise measurement, professional care, and home maintenance [3] - The system leverages over 500 active ingredients from Shiseido's research library to enhance the synergy between medical beauty and daily skincare, ensuring exceptional efficacy [3] Group 2: Local Collaborations and Innovations - Shiseido highlighted its clinical validation of the "Medical and Cosmetic Combined Use" solution in collaboration with Shanghai Ninth People's Hospital, as well as the development of recombinant collagen medical devices with Chuangjian Medical [4] - The debut of the RQ PYOLOGY brand represents the practical application of the "Shiseido Medical Beauty Cycle" and exemplifies Shiseido's commitment to localized co-creation strategies [4] Group 3: RQ PYOLOGY Brand and Technology - The RQ PYOLOGY brand introduced its core technology, "Triple Recombinant Collagen Composite Technology," which precisely repairs all skin layers by balancing types I, III, and XVII collagen [5] - RQ PYOLOGY also established a unique "Skin Rhythm Evaluation System" that quantifies skin quality across six dimensions, providing consumers with detailed skin condition reports [5] - The brand offers a comprehensive medical beauty skincare plan covering the entire cycle from pre-surgery stabilization to post-surgery recovery and home care, supported by a product system of "Class II medical devices + original imported cosmetics" [5] Group 4: Future Outlook - Shiseido's CEO for China and Travel Retail emphasized that the Chinese market is a frontier for the application of innovative technologies, and the company will continue to expand the boundaries of beauty while promoting a more scientific and sustainable future for the skincare industry in China [5]