Core Insights - The trend of travel consumption driven by attending performances has significantly increased during this year's National Day holiday, with 70% of orders for performances being from different cities, and hotel bookings around popular concerts rising by over 30% [2][3] Group 1: Strategic Partnerships and Innovations - Ctrip has formed a strategic partnership with Live Nation Asia to redefine the "travel + performance" service standard, aiming to transform cultural events into new engines for travel consumption [2][4] - The "event steward" service standard introduced by Ctrip addresses challenges such as accommodation price hikes and transportation issues for cross-city performances, exemplified by a package for the TWICE concert that includes tickets and local cultural experiences [2][4] Group 2: Target Demographics and Market Trends - The younger demographic is becoming the main force in this trend, with users of Ctrip's performance channel being 3-5 years younger on average than the overall platform, and orders from Gen Z (post-2000) accounting for 30% [3][5] - Since 2024, sales of performance-related products on the platform have surpassed 450,000, with the proportion of young users increasing from 27% to 51% [3] Group 3: Digital Management and Resource Integration - Ctrip has implemented a "second-level cultural tourism middle platform" for digital management of ticketing risk control and resource scheduling, enhancing the overall cultural experience [4] - Collaborations with popular artists, such as BLACKPINK, have resulted in significant user engagement, with 2.11 million users and over 23 million visits for their Hong Kong and Bangkok concerts [4] Group 4: Expansion and Future Plans - Ctrip's performance business now covers over 50 destinations, with daily sales of over 500 events, and plans to replicate successful models for more international artist tours [5] - The integration of performances and travel is expected to inject new momentum into regional economies, creating emotional touchpoints for consumers [5]