Core Viewpoint - The article highlights the journey of Xia Qing, who transformed a struggling racing team into a comprehensive sports enterprise, Lisheng Sports, which now encompasses various sports events and activities beyond just racing [2][4][9]. Group 1: Company Background - Xia Qing, a businessman from Wenzhou, took over the nearly defunct 333 Racing Team with an initial investment of 1 million yuan, marking the beginning of Lisheng Sports [2][4]. - Lisheng Sports has evolved from a single racing team to a full-fledged sports company, engaging in various sectors including sports event management, venue operations, marketing services, and digital sports [2][6]. Group 2: Industry Development - The company has established a complete ecosystem in the racing industry, from youth training to top-tier events, and owns several racing venues such as the Shanghai Tianma Circuit and Zhuzhou International Circuit [6][7]. - Lisheng Sports has successfully operated and promoted several well-known sports events, including the CTCC and CKC, and has developed a strong presence in the karting sector [7][8]. Group 3: Strategic Transformation - In 2022, the company rebranded from "Lisheng Racing" to "Lisheng Sports" and adopted a long-term development strategy focused on "IP-led, digital-driven" growth [9]. - The company is expanding into other sports, such as golf, by becoming the exclusive official operator for the China Men's Professional Golf Tour, aiming to deepen its industry chain [9][10]. Group 4: Future Outlook - Xia Qing believes the sports event industry remains a blue ocean, emphasizing the importance of balancing investment with long-term benefits and focusing on projects that appeal to high-net-worth individuals [10]. - The next generation, represented by Xia Qing's son, is expected to bring new technologies and ideas to the company, ensuring its continued growth and adaptation in the evolving sports landscape [10].