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2025年，深圳国际会展中心（宝安新馆）迎来了一场盛大的礼业盛会——第33届中国（深圳）国际礼品·工艺品·钟表及家庭用品展览会（简称"深圳礼品家居 展"）。此次展会不仅规模宏大，占地面积达24万平方米，更吸引了超过4500家海内外优质展商，携带着100万+热门展品，为全球买家提供了一场覆盖全场 景、全产业链的商贸盛宴。 作为亚洲领先的礼业采购盛会，深圳礼品家居展以"文化赋能、精准对接、绿色创新、数字驱动"为核心主题，吸引了预计超过30万人次的专业观众前来参 观。展会现场，各类礼品、工艺品、钟表及家庭用品琳琅满目，涵盖了文创设计、消费电子、智能家电、缤纷食品、户外休闲、健康个护、品质家居等30余 个热门品类，全面满足了积分兑换、商务礼赠、员工福利、企业定制等多元化营销场景的需求。 展会期间，众多知名品牌和新锐品牌纷纷选择深圳礼品展作为新品首发平台。宜家家居、暴龙BOLON、海尔、乐视等知名品牌，以及FKeeL纷刻、东方文 礼、航空文创等新兴品牌，都在展会上高调发布了他们的当季新品。其中，宜家家居带来的隐藏式家居产品，以其创新生活情趣的设计，吸引了众多观众的 目光。 展会还特别邀请了马来西亚、香港、慈溪家电、高阳 ...

Investment Rating - The report maintains a "Recommended" rating for the company, with a target price of 19.6 yuan [2][8]. Core Views - The company experienced continued pressure in 2024, with total revenue of 6.257 billion yuan, a year-on-year decrease of 13.84%, and a net profit attributable to shareholders of 227 million yuan, down 34.04% year-on-year. The fourth quarter of 2024 saw a revenue drop of 23.8% year-on-year, resulting in a net loss of 211 million yuan [2][4]. - In the first quarter of 2025, total revenue was 1.501 billion yuan, a decrease of 11.47% year-on-year, with a net profit of 120 million yuan, down 27.29% year-on-year [2][4]. - The company is actively exploring changes to improve its situation, focusing on brand upgrades, digital transformation, and lean operations. It aims to stabilize store numbers and improve same-store sales [2][8]. Financial Summary - **2024 Financial Performance**: - Total revenue: 6,257 million yuan - Year-on-year growth rate: -13.8% - Net profit: 227 million yuan - Year-on-year growth rate: -34.0% - Gross margin: 30.5% [4][9] - **2025 Financial Projections**: - Total revenue expected: 5,877 million yuan - Year-on-year growth rate: -6.1% - Net profit expected: 501 million yuan - Year-on-year growth rate: 120.4% - EPS forecast: 0.83 yuan [4][9] - **Valuation Ratios**: - PE ratio for 2025: 20 times - PE ratio for 2026: 16 times - PE ratio for 2027: 14 times [4][9] Market Performance - The company's stock price has shown significant volatility, with a current price of 16.12 yuan, reflecting a challenging market environment [4][8]. Operational Insights - The company faced challenges with store closures, estimating around 2,000 net closures in 2024, impacting revenue and same-store sales negatively [2][8]. - The company is focusing on improving operational efficiency and exploring digital applications in collaboration with Tencent to enhance its business model [2][8].