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赛旅融合赋能新城发展,第17届上海国际大众体育节正式开幕
Xin Lang Cai Jing· 2025-10-18 14:50
Group 1 - The 17th Shanghai International Mass Sports Festival opened on October 18, themed "Let Passion Be Unlimited," injecting vitality into the city [1] - The event featured a month-long preheating period with city-wide activities, including "entering business districts, schools, and scenic spots," promoting community engagement [3] - The main venue at Dishui Lake and the sub-venue at Yao Xue Ice and Snow World hosted diverse events, including ice and snow sports, running, group exercises, and esports, creating an all-age friendly sports system [3] Group 2 - On October 19, events included a 10-kilometer "Chase the Sun Lake Run," a 5-kilometer "Chase the Sun Walk," and the Shanghai Youth Alpine Skiing Championship, with unique and collectible medals [5] - The festival integrated sports with cultural and tourism elements, collaborating with Tongcheng Travel to launch online promotions and distribute travel red envelopes worth millions [5] - A total of 300,000 yuan in sports consumption vouchers were distributed, enhancing the connection between participation, tourism, and consumption, effectively boosting the regional cultural tourism economy [5] Group 3 - The carnival market at Dishui Lake featured over 40 institutions showcasing innovative sports projects like robot dancing and drone football, alongside traditional sports and trendy activities [7] - Renowned brands such as Master Kong and Kao set up food and interactive display areas, enriching the experience and providing diverse consumer choices [7] - Since its inception in 2009, the Shanghai International Mass Sports Festival has successfully held 16 editions, promoting internationalization, socialization, and public welfare through sports [7]