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CALVIN KLEIN与TOMMY HILFIGER首次参加第八届中国国际进口博览会
Ren Min Wang· 2025-11-07 07:47
Core Viewpoint - The 8th China International Import Expo is being held from November 5 to 10 in Shanghai, featuring global exhibitors showcasing innovations and emphasizing a "two-way" engagement [1] Group 1: Event Participation - Notable lifestyle brands Calvin Klein and TOMMY HILFIGER are participating in the expo for the first time, launching new collections [1] - Calvin Klein is setting up a handmade workshop to revitalize denim products, inviting attendees to create fashion items, thereby promoting sustainability [1] - TOMMY HILFIGER is highlighting racing, featuring exclusive custom racing exhibits and offering guests the chance to engage in tabletop racing games [1] Group 2: Market Strategy - Both brands are committed to deepening their presence in the Chinese market, aiming to continue brand heritage through dedicated consumer service and positive social impact [1] - They plan to invest long-term to foster growth and achieve fruitful results in the market [1] - Additionally, both brands have announced their intention to participate in the 9th China International Import Expo next year [1]