Core Insights - The article discusses the strategic use of promotional bags as gifts in retail, highlighting their effectiveness in enhancing customer engagement and driving sales. Group 1: Promotional Strategy - Promotional bags serve as a low-cost strategy for businesses to attract customers, with significant benefits despite their manageable costs [1] - The association between the product and the promotional bag enhances the shopping experience, making it more appealing to consumers [1] - For consumers already inclined to purchase, a desirable promotional bag can act as a decisive factor in completing the sale [1] Group 2: Brand Awareness and Image - Promotional bags function as "walking advertisements," integrating into consumers' daily lives and facilitating organic brand promotion [2] - A well-designed and high-quality promotional bag can convey a positive brand image and become a medium for self-expression among consumers [2] - Unique promotional items can differentiate a brand in a competitive market, creating memorable associations for consumers [2] Group 3: Consumer Perception - The effectiveness of promotional bags largely depends on their appeal; attractive and practical bags can lead consumers to purchase products they may not have initially needed [2][3] - High-quality products paired with appealing promotional bags can result in both increased sales and enhanced brand reputation [2] - Custom promotional bags represent a smart business strategy, yielding multiple benefits such as sales conversion and long-term customer relationships [3]