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带动就业数千万人 全国近2500个劳务品牌持续擦亮“金名片”
Xin Hua She· 2025-11-19 12:31
Core Insights - The development of labor brands in China has significantly boosted employment, with nearly 2,500 labor brands currently active, creating jobs for tens of millions of people [1][2] - Labor brands are increasingly recognized as comprehensive vehicles for promoting employment, economic development, and improving people's livelihoods [1][2] Group 1: Labor Brand Development - Labor brands are characterized by regional features, industry specifics, and skill characteristics, evolving from spontaneous to organized and from simple labor to industrial integration [2][4] - The "Lüliang Mountain Caregiver" labor brand has trained over 90,000 caregivers, generating a total annual income exceeding 1.6 billion yuan [1] - The "Wuqing Silk Flower Craftsman" labor brand emphasizes the importance of training in skill development, showcasing the intricate processes involved in their craft [1] Group 2: Regional Initiatives - Jiangxi has established the "Gan Brand" labor brand, creating 172 vocational ability assessment standards and 31 training bases to enhance skills and address structural employment issues [2] - In Guangxi, the "Eight桂 Series" labor brands have integrated with Guangdong's culinary and technical training initiatives, providing skills training to 710,000 people and facilitating over 1 million employment opportunities [2] - The "Xuhui Artificial Intelligence Trainer" labor brand in Shanghai collaborates with leading AI companies to create a closed-loop labor supply chain, training over 1,600 individuals [3] Group 3: Economic Impact - Labor brands have contributed to significant economic growth, with the integration of labor brands and digital economy in Zhejiang leading to an increase in income by over 500 billion yuan [3] - The "Enshi Red and Green Tea Master" labor brand in Hubei has provided technical upgrades to 12 tea companies, resulting in a 40% increase in output for small enterprises [3] - The "Chuan Zhong Lithium Worker" labor brand in Sichuan focuses on training technical talent for the lithium battery industry, supplying over 60,000 workers to local companies [3] Group 4: Future Directions - The Ministry of Human Resources and Social Security plans to accelerate the development of labor brands, enhancing participation from government, market, and society while focusing on skill improvement and market demand [4][5] - There is an emphasis on creating leading labor brand enterprises and industry alliances to promote cluster development of labor brands [5]