作为一个劳务输入城市，北京有自己的劳务品牌吗？答案让很多人出乎意料——不光有，还不少！第三届全国劳务品牌形象代言人征集展示活动正在进行， 北京推出的10个劳务品牌精彩亮相——怀柔宝山大姐、密云文物医生、京顺小蜜蜂、房山智源工匠、京虹无忧堵漏师、京城消控卫士、北京智虫匠才、北京 温暖侬嫂、北京惠心相伴医疗护理员、通州绢人唐娃娃制作师。这些品牌极具地方特色，为外来务工群体提供全方位的职业发展支持。在这次征集展示活动 中，各品牌以深耕各自领域的劳动者亲自代言，用他们的亲身经历和专业实力，展示北京劳务品牌的独特魅力。 北京惠心相伴医疗护理员 标准化培养4000余名护理员 代言人吴波 北京医疗资源丰富，有不少外地患者就医。截至2024年底，北京市常住老年人共有514万人。因此，医疗护理员在医院、社区、家庭中需求量巨大。标准化 护理从前端培训到上岗实操的劳务品牌已逐渐形成。 吴波负责惠佳丰健康产业集团的市场发展工作，为医疗机构提供护理员服务。他们打造的惠心相伴医疗护理员服务品牌，当前有4000余名医疗护理员分布在 北京大大小小70家医院。 如何让这些来自五湖四海、资质参差的人提供统一优质的服务？惠佳丰职业技能培训学校是新 ...

转自：北京日报客户端 山西的"吕梁山护工"、甘肃的"岷归药工"、湖北的"孝感米酒师"……这些年各地涌现出一大批具有地域 特色的劳务品牌。这些劳务品牌为稳就业保就业、推动乡村振兴提供了有力支撑。 众所周知，北京是个劳务输入城市，那北京有自己的劳务品牌吗？答案让很多人出乎意料——不光有， 还不少！现在，第三届全国劳务品牌形象代言人征集展示活动正在进行中，北京推出的10个劳务品牌精 彩亮相——怀柔宝山大姐、密云文物医生、 京顺小蜜蜂、房山智源工匠、京虹无忧堵漏师、京城消控 卫士、北京智虫匠才、北京温暖侬嫂、北京惠心相伴医疗护理员、通州绢人唐娃娃制作师。 记者注意到，北京的劳务品牌同样极具地方特色，针对劳务输入城市的特点，为外来务工群体提供全方 位的职业发展支持，通过系统化的就业指导和专业技能培训，帮助务工人员提升职业素养，掌握实用技 能，从而实现稳定就业。 另外，在这次征集展示活动中，北京各劳务品牌不找明星，不找网红，10位深耕各自领域的劳动者亲自 代言，用他们的亲身经历和专业实力，向全国展示北京劳务品牌的独特魅力。 劳务品牌：北京惠心相伴医疗护理员 代言人：吴波 4000余名惠心相伴医疗护理员分布在北京大大小小7 ...

Group 1: Aquaculture Industry - The comprehensive output value of the crayfish industry in Qianjiang exceeds 87 billion, employing over 200,000 people [3] - The introduction of "four seasons with crayfish" technology is expected to yield 24,000 tons of winter crayfish by 2024 [3] - The restaurant sector in Qianjiang has seen a 10% increase in efficiency due to the availability of winter crayfish [4] Group 2: Mushroom Cultivation - The mushroom cultivation initiative in Wanfu Town has created over 300,000 jobs related to mushroom farming [4] - A local villager earned over 60,000 from mushroom cultivation, which is higher than previous earnings from external work [4] - The local human resources department is promoting skills training in planting and sales, with over 3,000 people engaged in e-commerce live streaming [4] Group 3: Textile and E-commerce Industry - The textile and clothing sector in Tianmen has over 13,000 operating entities, with an annual transaction volume exceeding 50 billion [6] - The daily shipment volume of clothing has surpassed 100,000 pieces, creating thousands of jobs in the surrounding area [5] - The textile and clothing industry in Tianmen directly employs 160,000 people [6] Group 4: Musical Instrument Manufacturing - The guitar production facility in Songzi exports products to nearly 20 countries, with an expected output value of over 1 billion by 2025 [8] - Hubei province has cultivated 224 regional labor brands, supporting the development of specialized labor markets [8]

Core Viewpoint - The employment landscape in Qionghai is shaped by multiple forces, including order classes, labor brands, and internship policies, which collectively enhance job opportunities and skills for the local population [1] Group 1: Employment Initiatives - Order classes in Huangtian exemplify the integration of industry and education, providing real project experiences that build both skills and confidence for young individuals [1] - The "Qionghai Grain Master" labor brand, represented by the story of Huang Chunmei, highlights the importance of craftsmanship and community engagement in boosting local employment and income [1] - Internship policies support young people in their transition from inexperience to confidence, enabling them to become skilled workers and contribute to businesses [1] Group 2: Community Impact - Online recruitment events and targeted job training initiatives reflect a commitment to community welfare and the enhancement of employment opportunities [1] - The collaborative efforts of various stakeholders in Qionghai aim to cultivate a vibrant employment environment, allowing individuals to realize their personal and professional potential through labor [1]

Core Insights - The 2025 Hangzhou Labor Brand Competition showcased projects such as AI Application Engineer, Dandede Tofu Master, and Dandede Strawberry Master, which won first prizes in categories of high-end skills, traditional craftsmanship, and rural revitalization respectively [1][2] - The AI Application Engineer brand has trained 20,000 individuals, with an average annual income of 100,000 yuan for workers, directly linked to 4 million enterprises and generating an industrial output value of 10 billion yuan [1] - Labor brands serve as a "golden business card" for local economies and a "hatchery" for skilled talent, crucial for enhancing labor skills, promoting quality employment, and supporting industrial upgrades and common prosperity [1] Industry Development - Hangzhou, known as the "Digital Economy First City," is actively promoting the integration of digital economy development, vocational skills training, and human resource services to foster high-quality development of labor brands across various sectors, particularly in AI, e-commerce, and smart IoT [1] - The competition attracted 47 labor brands from diverse fields including information technology, smart manufacturing, and intangible cultural heritage, with 18 outstanding projects advancing to the finals after expert evaluations and live presentations [2] - Future efforts in Hangzhou will focus on the continuous development and upgrading of labor brands to enhance quality employment, regional economic growth, and improve public welfare [2] Event Highlights - The competition was held in Shouchang Town, Jiande City, which also hosted an "Employment Service Day" featuring 17 local food stalls and 6 skill demonstration booths, showcasing the value of specialized skills [2] - Eight companies participated in a "night market recruitment" event, providing job opportunities and employment policy explanations to attendees [2]

Group 1 - The event "Tide Rising in Bohai: Labor Service Win-Win" was held on July 30, 2025, in Yingkou City, focusing on labor brand exchange among five provinces and cities around Bohai [1] - The event featured a labor brand exhibition, innovation salon, and work competition, showcasing 42 distinctive labor brands from the Bohai region, including craftsmen from various sectors [1] - In the past three years, the number of labor brands in Liaoning has surged from 40 to 142, covering all 14 cities, with total employment expanding to 850,000 and annual economic benefits increasing from 6.1 billion to 52 billion [1] Group 2 - Future labor brand exchange activities will be conducted by human resources departments in the Bohai region to enhance resource sharing and complementary advantages [2] - The Liaoning Provincial Human Resources and Social Security Department aims to create more recognizable and sustainable labor brands that contribute to economic and social development [2]

Core Viewpoint - The Ulanqab Municipal Human Resources and Social Security Bureau has been actively cultivating labor service brands to stabilize employment and increase income for farmers and herdsmen, effectively promoting job creation and income growth in the region [1][2][3] Group 1: Labor Brand Development - The city has cultivated a total of 23 municipal and autonomous regional labor brands, 13 vocational skill training brands, and 5 "vocational skill training + labor" brands, achieving the goal of "one county, one brand" in 11 banners and districts [1] - In 2024, nine municipal labor brands were developed, including "Zhuozi Smoked Chicken Industry Worker" and "Ulan Beauty Care Worker," which are expected to create an average of 59,000 jobs annually and generate a total labor income of 540 million yuan [2] - In 2025, 14 municipal labor brands will be developed, including "Jining Langerge Dairy Production Worker" and "Fengzhen New Tai Electrician," projected to create an average of 27,000 jobs annually and generate a total labor income of 360 million yuan, with an average annual income of 13,000 yuan per person [2] Group 2: Quality Improvement and Brand Recognition - The "Ulan Beauty Home Service" brand has facilitated stable employment for over 5,000 individuals, conducted over 9,600 skill training sessions, and provided more than 20,000 home service instances [2] - The focus will be on cultivating national-level home service labor brands and autonomous regional "North Border Home Service" brands to enhance brand recognition and further promote employment [2] - The Ulanqab Municipal Human Resources and Social Security Bureau aims to continuously develop strong labor brands that leverage the city's industrial development and resource advantages, establishing a comprehensive policy service system for labor brand construction [3]

Core Viewpoint - The Chinese government aims to support at least 2 million migrant workers in continuing education by 2030 to adapt to rapid industrial changes, emphasizing the need for higher-skilled modern industrial workers [1] Group 1: Industry Transformation - The shift towards digital and intelligent manufacturing has led to significant changes in production environments, with increased automation resulting in higher efficiency but also creating challenges for traditional laborers [1] - In a glass manufacturing company in Shanxi, advanced production techniques have enabled the production of specialized glass for automobiles, highlighting the need for skilled workers who can operate sophisticated machinery [2][4] Group 2: Training and Skill Development - Since 2017, the city of Lüliang has focused on enhancing vocational training for workers, with over 520,000 individuals trained, including more than 112,800 migrant workers [6] - Companies are increasingly investing in employee training, with an average annual expenditure of 12 million yuan on education and training for frontline workers [6][8] - The shift from a focus on production to training is evident, as companies are now prioritizing skill development in response to national policies aimed at improving the workforce [8][10] Group 3: Employment Stability and Labor Brands - In Deyang, a boiler manufacturing company has seen workers transition from manual labor to specialized roles such as non-destructive testing, resulting in stable incomes and improved job satisfaction [11][15] - The "Dezhi Equipment Craftsman" training program has been established to provide targeted skills training, aligning with local industry needs and facilitating job placements for workers [15][19] - National efforts have led to the cultivation of over 2,300 labor brands, which have created nearly 60 million jobs, enhancing the employment prospects for migrant workers [19]