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纵览湖北文旅“世界名片”:这里跃动着旅游产业国际化转型的脉搏
Xin Hua She· 2025-05-03 10:58
Core Insights - Hubei province is positioning itself as a leading cultural tourism destination in China, focusing on two main tourism axes: "Shenwu Gorge" and "Chi Huang Hong" [1][2][3] - The province aims to develop five world-renowned tourist attractions, including the Yellow Crane Tower, Wudang Mountain, Three Gorges, Shennongjia, and Enshi Grand Canyon, to enhance its cultural tourism profile [1][8] - Hubei's tourism industry is projected to reach a total revenue of 1.3 trillion yuan by 2027 and 2 trillion yuan by 2030, with significant growth in cultural enterprises [9] Tourism Development Strategy - The "Shenwu Gorge" route connects seven world-class natural and cultural landmarks, while the "Chi Huang Hong" route integrates Three Kingdoms culture, Yangtze River culture, and red culture [3][4] - The provincial government has launched an action plan to enhance cultural tourism influence, focusing on creating high-quality tourism brands and integrating technology into tourism experiences [8][9] - Hubei's tourism infrastructure is improving, with a reported 8.73 billion visitors in 2024, a 13% increase year-on-year, and total tourism revenue of 901.16 billion yuan, an 18.8% increase [4] Internationalization Efforts - Hubei is enhancing its international appeal by extending visa-free transit policies, allowing foreign tourists to stay for up to 240 hours [7] - The province is actively promoting its unique cultural offerings to attract international visitors, with a reported 60% increase in foreign arrivals [7] - The integration of technology in tourism experiences, such as immersive shows and interactive installations, is being emphasized to enhance visitor engagement [5][6] Future Goals - The provincial government aims to establish a comprehensive tourism brand system, targeting the development of 20 5A-level tourist attractions and 100 boutique scenic spots [8] - By 2035, Hubei plans to fully establish itself as a world-renowned cultural tourism destination, with significant contributions to the local economy [9]