Core Insights - The event in Shangri-La, Yunnan, focuses on a consumption assistance initiative led by State-owned enterprises, aiming to enhance rural development through digital platforms and e-commerce solutions [1][2]. Group 1: Event Overview - The initiative is themed "'Xiang' in the Snowy Plateau, 'Purchase' to Build Beautiful Villages" and is co-hosted by the Southern Power Grid Company and the Diqing Prefecture government [1]. - The event features the launch of the V2.0 version of the e-commerce platform "Hertz Le Gou," designed to facilitate precise supply and demand connections for rural products [1]. Group 2: Platform Development - Hertz Le Gou has become a benchmark platform for consumption assistance since its launch in 2020, serving over 700,000 users and covering 153 assistance points with more than 1,300 products [1]. - The platform has achieved over 500 million yuan in sales, with an average annual sales of around 100 million yuan, helping multiple assistance points transition from poverty to becoming "million villages" [1]. Group 3: Innovative Assistance Model - Hertz Le Gou employs a new model characterized by "three ones": a collaborative network, a new generation of farmers, and competitive regional brands, enhancing the marketability of rural products [2]. - The platform has implemented the "E-commerce New Star" program, training over 2,500 individuals, primarily focusing on rural youth to build a skilled e-commerce workforce [2]. Group 4: Success Stories - The initiative has led to significant income increases for farmers, exemplified by the case of Wang Yingying from Guangxi, who transitioned from having no e-commerce knowledge to earning 6,000 yuan monthly through live streaming [3].