在我看来，此刻入局"我店"不仅不算晚，反而恰是踩准政策的黄金风口期—— 八部门新政落地为行业 托底，县域等市场仍存大量空白。 近段时间，几乎每天都有不同背景的从业者找到我咨询系统开发—— 既有深耕行业的企业家、资深操 盘手、行业大佬，也有手握实战经验与核心资源的创业团队（懂行的人自然明白这份资源的分量）。 说实话，面对这些常年扎根市场一线的实践者，我始终更相信他们的判断：他们对市场趋势的感知本就 比我们更敏锐，也更清楚自己真正需要什么样的系统来落地业务。 最近很多朋友加我微信问我："现在全国到处都是仿'我店'模式的平台，现在再做是不是已经晚了？" 下面咱们就好好聊聊：为什么说此刻着手做"我店"不仅不晚，反而正好站在了黄金窗口期上。 一、窗口期核心支撑：政策与市场双向发力 1.政策端：八部门新政释放红利 2025 年，商务部等八部门出台《关于大力发展数字消费共创数字时代美好生活的指导意见》，明确支 持智能零售、数智供应链两大方向，还提供贷款贴息等扶持措施。其中"数商兴农"政策已见实效，某县 域创业者借此仅 3 个月便获得 20 万元补贴，验证了政策落地的实际价值。 2.市场端：千亿赛道仍有空白 县域市场中，80 ...

省商务厅电子商务处相关负责人表示，当前，电商已成为激活农村消费、助力乡村振兴的关键引 擎，希望更多农产品企业、商贸主体主动拥抱电商新业态，借助直播、社群等多元渠道拓展业务版图， 以数字化手段提升产品竞争力与市场覆盖面，共同为"数商兴农"工程落地见效、推动陕西乡村产业高质 量发展注入更强动能。 9月26日，记者从西安市商务局获悉：由省商务厅、西安市商务局指导，西安市电子商务协会主办 的数商兴农"双节礼链·双向直通"选品精准对接会日前在西安举办。 此次活动为行业搭建了双向沟通合作平台。在产品展示区，聚小美参展商通过现场试吃、包装演 示，吸引众多采购商驻足了解；在一对一洽谈区，专业主播开展直播推介，助力产品精准触达渠道。 此次活动是落实"数商兴农"工程、夯实"互联网+"农产品出村进城工程的具体实践，也是推动电子 商务向农村纵深发展的重要举措。抖音电商、抖音本地生活、新浪政务、丝路会客厅及社区团购运营 方、私域电商企业、线下连锁门店、内容电商网红主播等选品企业、参展供应商等代表齐聚现场，共话 合作，并从平台运营、渠道拓展、主播培训等不同角度分享经验，为参会企业提供实用指引。 "未来，西安市电子商务协会将持续搭建政企服 ...

近年来，农村直播电商（以下简称"村播"）在我国迅速兴起，已成为推动乡村产业升级的重要力量。一 部手机、一个支架、一方屏幕，串联起田间地头与消费市场，不仅为农产品开辟了新销路，也为乡村振 兴注入了强劲数字动能。 （文章来源：经济日报） 数据显示，我国农村电商正迈向高质量发展阶段。今年1月份至7月份，农村网络零售额同比增长 6.4%，全国农村网商数量超过1950万家，同比增长6.4%。在抖音、快手、淘宝等平台，"村播"已成为 流量增长最快的板块之一。例如，2023年9月份至2024年9月份，抖音电商农特产品销量达71亿单，平均 每天有1740万个农产品包裹发往全国各地，年销售额超百万元的农货商家达3.3万个。 然而，"村播"也面临诸多挑战。基础设施与人才方面仍有短板，部分农村地区网络信号不稳定、物流成 本高、冷链覆盖率低，导致消费体验打折扣。同质化竞争与品控存在隐忧，部分地区一窝蜂直播同类产 品，陷入低价竞争。同时，由于缺乏标准化生产意识和品牌建设，产品质量不稳定、售后体验差等问题 频发，影响行业声誉。流量红利见顶与运营困境：平台算法规则多变，流量获取成本逐渐升高，不少中 小农户内容创作能力有限、私域运营薄弱，难 ...

9月19日上午，由湖北省商务厅主办，湖北省电子商务行业协会、湖北省直播电商协会共同承办的"数商 兴农庆丰收"湖北专场启动仪式暨2025湖北省电商资源对接活动在武汉国际博览中心成功举办。本次活 动旨在深化数字商务与农业产业融合，畅通农产品上行渠道，以数字化赋能乡村振兴，助力湖北优质农 产品网络销售。商务部驻武汉特派员办事处、湖北省商务厅、省农业厅、省邮政管理局等相关单位领 导，各市（州）商务局、电商平台、省内涉农电商及供应链企业及新农人代表等近300人参会。 精准资源对接，激活产业新动能 本次活动设置了三大对接专区——"平台采购对接区"、"服务商赋能专区"和"新农人&主播交流角"。电 商平台与农产品供应商、服务商与新农人、主播与货源企业之间进行了密集而高效的面对面洽谈，现场 气氛热烈，为推动后续合作奠定了坚实基础。 随着本次活动的成功举办，湖北省"数商兴农"工作进入了多方协同、纵深推进的新阶段，有效汇聚各方 智慧与资源，为拓展湖北农产品数字化销路、提升品牌价值、促进农业增效农民增收注入了强劲动力， 有力推动湖北省农特产业数字化转型。 附："数商兴农庆丰收湖北专场"相关活动安排 启动仪式上，商务部驻武汉特办 副特 ...

Core Viewpoint - SAIC Maxus has launched the "Interstellar Plan," a dedicated agricultural assistance initiative aimed at supporting farmers, marking a significant step in corporate social responsibility within the automotive industry [2][3]. Group 1: Agricultural Assistance Initiative - The "Interstellar Plan" includes a 15 million yuan fund to support agricultural projects, with the first initiative located in Lanping County, Yunnan [2]. - This plan is the first systematic agricultural assistance project initiated by SAIC Maxus, building on previous philanthropic actions [3]. - The initiative aims to create a comprehensive agricultural assistance system that encompasses funding, tools, capacity building, and channel integration [2][3]. Group 2: Target Audience and Market Strategy - The target audience for the "Interstellar Plan" includes farmers and young entrepreneurs who struggle to promote their products effectively [3]. - The plan leverages SAIC Maxus's media matrix to connect automotive products with agricultural products, enhancing brand visibility for rural entrepreneurs [3]. Group 3: Implementation and Expected Outcomes - The initiative will utilize a network of dealers covering 80 cities and 150 towns in central and western China, focusing on high-quality agricultural products from key rural revitalization counties [4]. - SAIC Maxus plans to conduct over 150 live-streaming events and 300 training sessions, aiming for over 1.2 billion online exposures and an additional income of 15 million yuan for farmers [4]. - The "Interstellar Pickup," equipped with a 2.0T diesel engine and a 3-ton payload capacity, is designed to address the transportation challenges faced by farmers [4]. Group 4: Long-term Vision - The "Interstellar Plan" is not intended for short-term sales boosts but aims to establish a long-term agricultural assistance system through digital empowerment and collaboration between government and enterprises [6]. - The initiative is expected to evolve into a well-known agricultural assistance brand over the coming years [6].

Core Viewpoint - The article highlights the innovative use of live streaming by university students to promote local culture and agricultural products, enhancing rural revitalization efforts through digital engagement and education [1][2][6]. Group 1: Live Streaming Initiatives - University students are leveraging live streaming to showcase traditional Chinese medicine practices and local specialties, effectively engaging audiences and promoting cultural heritage [1][6]. - The "Three Going to the Countryside" social practice teams from various universities are integrating live streaming into their community service projects, focusing on rural e-commerce and tourism [2][3]. Group 2: Impact on Local Economy - The live streaming efforts have successfully increased the visibility of local products, such as the wind-dried pepper chicken from Nanyang, leading to expanded sales channels for farmers [2]. - In Hunan, live streaming has significantly boosted local tourism, with one event resulting in over 200 tickets being claimed for a scenic area, demonstrating a direct impact on visitor numbers [3][4]. Group 3: Educational Contributions - Students are not only promoting products but also providing training for local merchants on effective live streaming techniques, addressing gaps in their digital marketing skills [2]. - The practice teams are creating promotional materials, such as hand-drawn maps and scripts, to leave behind for local communities, ensuring sustainable knowledge transfer [5]. Group 4: Cultural Engagement - The live streaming sessions have fostered a deeper appreciation for local cultural practices, such as traditional medicine, with interactive elements that engage viewers and highlight the craftsmanship involved [6][7]. - The average viewership for the non-heritage themed live streams has been stable at around 1,000 participants, indicating a growing interest in local culture beyond geographical boundaries [7].

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].

Core Viewpoint - The recent release of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to enhance agricultural product consumption through optimizing supply, innovating circulation, and activating the market, thereby unlocking diverse, high-quality, and differentiated consumption potential [1][2]. Group 1: Optimizing Supply - The plan emphasizes the improvement of green, organic, and high-quality agricultural products, as well as geographical indication products, to enhance production and raw material base levels [1]. - It aims to promote superior varieties, quality enhancement, brand building, and standardized production, which are crucial for ensuring agricultural product quality [1]. - By improving the standards of "three products and one standard," the plan seeks to achieve quality grading of agricultural products, allowing for better pricing and increased income for farmers [1]. Group 2: Innovating Circulation - The plan focuses on expanding offline consumption channels through innovative platforms like the China Farmers' Harvest Festival and various themed activities to enhance the presence of quality agricultural products in urban areas [2]. - It also aims to improve online sales effectiveness by tapping into the potential of e-commerce and live streaming, promoting the integration of agricultural products with the "Internet+" concept [2]. - The initiative includes enhancing urban and rural consumption facilities, supporting the development of modern circulation networks such as agricultural markets and cold chain distribution centers [2]. Group 3: Activating the Market - The plan proposes multiple measures to stimulate market activity, including organizing educational campaigns to promote healthy consumption and strengthening brand leadership to boost consumer confidence [2]. - It encourages the integration of agriculture with culture and tourism to expand new consumption spaces and accelerate the integration of domestic and foreign trade [2]. - The focus is on enhancing the agricultural value chain and increasing the added value of products to meet diverse consumer demands, thereby contributing to economic and social development [2].

Core Viewpoint - The article discusses the implementation of the "Internet+" initiative to enhance the sales of agricultural products from rural areas to urban markets, emphasizing the need to leverage online sales potential and improve consumer experience through e-commerce platforms [1] Group 1: Government Initiatives - Ten government departments, including the Ministry of Agriculture and Rural Affairs and the National Development and Reform Commission, have issued a plan to promote agricultural product consumption [1] - The plan aims to deepen the "Internet+" initiative for agricultural products, focusing on expanding online sales and enhancing local retail supply [1] Group 2: E-commerce Development - The initiative encourages e-commerce platforms to upgrade their services and improve user consumption experiences [1] - It promotes the development of instant retail and community e-commerce models tailored to local consumption needs [1] Group 3: Collaboration and Market Trends - The plan advocates for collaboration between quality agricultural product companies and e-commerce platforms, particularly in the textile and apparel sectors that utilize cotton, hemp, and silk [1] - It aims to align product offerings with the preferences of younger consumers, focusing on popular trends and launching new products through promotional events [1]

Core Viewpoint - The article discusses the importance of leveraging new media technology to enhance the digital transformation and image-based communication of traditional industries, particularly in the context of rural revitalization strategies in China [1]. Group 1: Company Insights - Fuzhou Shiyi Media Co., Ltd. has established a unique office environment by replicating an "ancient building" in Minhou County, showcasing professional live streaming equipment and a structured operational approach [3]. - The company emphasizes a selection logic for products that must have stories and quality, ensuring that local goods like Xiuqiu mushrooms and handmade noodles undergo rigorous quality checks before being featured in live streams [3]. - The live streaming strategy includes integrating farmer stories into the presentation and utilizing interactive designs to enhance consumer engagement, aiming to connect rural producers with broader markets [3]. Group 2: Industry Developments - Minhou County Supply and Marketing Cooperative has achieved over 700,000 yuan in sales since focusing on e-commerce for agricultural assistance, with a peak of 1,300 viewers in a single live stream [4]. - The cooperative faces challenges such as high logistics costs and a lack of professional media talent for content enhancement, which limits their market reach beyond local areas [4]. - The cooperative's core goal is to serve farmers, with live streaming revenue being a small part of their overall business strategy, highlighting the need for a comprehensive approach from production to consumption [4]. Group 3: Broader Context - The practice team’s visit aligns with national efforts to promote rural revitalization and the "Ten Thousand Projects" initiative, showcasing how Minhou County is leveraging media to connect rural agriculture with digital platforms [5]. - Fuzhou Shiyi Media is expanding its vision nationally, collaborating with regions like Ningxia to build a network for e-commerce cultural media [5]. - The initiative represents a grassroots implementation of the "Digital Commerce Promotes Agriculture" strategy, emphasizing the role of media in enhancing agricultural practices and market access [5].