Summary of Li Ning Company Conference Call Company Overview - **Company**: Li Ning Company - **Date**: November 27, 2025 Key Points Industry and Market Conditions - The retail environment remains challenging, particularly in offline channels, with no significant improvement noted in November compared to previous quarters [2][5][3] - The company is facing pressure on discount levels due to lower-than-expected consumer spending, leading to deeper discounts in Q4 compared to the previous year [6][3] Sales and Inventory Management - Li Ning has utilized the Double Eleven promotional event to reduce channel inventory, achieving a target inventory-to-sales ratio of 4-5 months by year-end [2][3] - Despite efforts, overall retail growth has declined in the second half of the year, with running categories performing well while basketball and lifestyle segments are under pressure [12][13] Future Store and Product Strategy - The company plans to maintain or slightly increase the number of stores next year, focusing on optimizing existing store structures and enhancing efficiency [7][11] - New product launches will include outdoor categories and Olympic-related products, alongside the introduction of a new running shoe technology called "Super Pump Capsule" [8][2] Marketing and Sponsorship - Following its partnership with the Olympic Committee, Li Ning will increase marketing efforts and expenditures, focusing on major events such as the Winter Olympics and Milan Fashion Week [10][23] - The marketing budget is expected to rise, with a more aggressive approach to sponsorship in sports like running, basketball, and badminton [10][24] Product Performance and Adjustments - The running and fitness categories are projected to perform well in 2025, with double-digit growth expected in the first half, despite a slowdown in the third quarter [13][12] - Basketball and lifestyle categories are anticipated to decline, with plans to adjust product designs and introduce street basketball shoes to improve performance [13][12] Organizational Changes - Li Ning has implemented a category manager system to optimize management processes and better meet consumer demands, focusing on comprehensive performance metrics [18][19] Outdoor and Specialty Products - The outdoor product line is positioned to meet everyday commuting and light outdoor needs, utilizing high-quality materials and technology [21][20] - The company has introduced a new line of trail running shoes under the "Dilu" brand, with ongoing technological upgrades [22][21] Future Plans and Market Expansion - Li Ning is exploring opportunities in the lower-tier markets, with a focus on increasing store density and offering cost-effective products [14][4] - The company is also developing plans for Olympic-themed stores, known as "Dragon Stores," which will feature a full range of Olympic products [15][16] Dividend Policy - Li Ning plans to maintain a dividend payout ratio of no less than 50% [17] Conclusion - Li Ning is navigating a challenging retail environment with strategic adjustments in inventory management, marketing, and product offerings. The focus on optimizing existing stores and expanding into lower-tier markets reflects a proactive approach to sustaining growth amidst market pressures [2][3][12]