Core Insights - The article discusses the rise of the "Su Super" football league in Jiangsu, which has gained popularity due to its unique branding and local rivalries, leading to significant social media engagement and economic benefits for the region [4][10][12] Group 1: Su Super League Overview - The "Su Super" league was launched in May 2023, quickly becoming known as the "world's largest league" due to Jiangsu's large population [4] - The league features intense local rivalries, with teams from Jiangsu's 13 cities competing fiercely against each other, creating a unique atmosphere reminiscent of historic rivalries [5][6] - The league has attracted significant attention on social media, with the hashtag "Su Super League" garnering over 4.2 billion views on platforms like Douyin [10] Group 2: Economic Impact - The popularity of the league has led to a surge in local tourism, with cities offering discounts and promotions to attract visitors during match days [10][11] - For instance, Changzhou offered free entry to 40 tourist attractions for visitors from Yangzhou during a match, resulting in over 100,000 tourists in three days [10] - The league has also boosted local food and beverage sales, with notable increases in searches and orders for local delicacies like "Nanjing Salted Duck" and "Nantong Breakfast" [11] Group 3: Cultural Significance - The league has become a platform for local cultural expression, with teams and matches often associated with humorous and competitive narratives that resonate with the public [5][8] - Rivalries have been creatively branded, such as the "Watermelon Battle" between Wuxi and Changzhou, enhancing community engagement and local pride [9] - The competitive spirit has led to a sense of unity among the cities in their shared goal of outperforming each other, despite historical rivalries [6][7] Group 4: Comparison with Other Regions - The article notes that while other provinces like Zhejiang have attempted to create similar leagues, they have not achieved the same level of popularity as the "Su Super" [14][15] - The success of the "Su Super" is attributed to Jiangsu's balanced economic development and strong local governance, which contrasts with the more fragmented economic structure in Zhejiang [14][15] - The article suggests that the unique blend of local culture, historical rivalries, and economic incentives has made the "Su Super" a successful model for grassroots sports leagues [16][17]