Core Viewpoint - The training conference held by Baotu Spring Liquor Industry aims to enhance the sales team's skills and capabilities, focusing on organizational execution, market stability, pricing stability, and terminal profit stability [1][6]. Group 1: Training Objectives and Structure - The training conference gathered nearly 300 frontline sales personnel to improve their business skills through specialized learning [1]. - The training was designed around three dimensions: brand culture, behavior management, and industry status, to comprehensively enhance the sales team's overall quality and practical abilities [1][6]. Group 2: Key Training Content - The first segment focused on "How to Become an Excellent Salesperson," led by the sales vice president, who emphasized core competency development in sales, covering customer visits, communication skills, and relationship maintenance [3]. - The second segment highlighted Baotu Spring's brand culture, detailing the company's development journey, brand establishment, and innovation in craftsmanship over nearly ten years, particularly the research and development of the Quanxiang series [5]. - The third segment addressed the current state of the liquor industry, analyzing market conditions and their impact on frontline sales, while encouraging adaptability to market changes and focusing on new channels and consumption scenarios [6]. Group 3: Outcomes and Future Directions - The training successfully unified the sales team's mindset, enhanced their capabilities, and clarified their paths forward, equipping them with the confidence and professionalism needed to face market challenges [7]. - The core value of the training lies in transforming knowledge and concepts into practical momentum for business development, ensuring the sales team is prepared for future opportunities [6].

6月13日，第九届中华老字号（山东）博览会在山东国际会展中心盛大启幕。趵突泉酒业作为齐鲁大地深厚酿酒文化的杰出代表，在商务部流通业发展司 一级巡视员张祥、商务部流通产业促进中心副主任武传亮、山东省委宣传部副部长程守田、山东省商务厅副厅长王红等领导的共同见证下，于老字号主展 区惊艳亮相，以一杯醇香礼敬百年匠心。 展会三日，趵突泉展位始终人流如织。独特的酒香成为无形的向导，吸引着四海宾朋驻足品鉴。工作人员以酒为媒，将"专心、专业、专注"的企业箴言融 入每一次倾杯交谈，从原料甄选到古法酿造，从岁月沉淀到品质升华，让流淌数百年的匠心在娓娓道来中浸润人心。众多客商在品味后对泉香型白酒的独 特魅力赞不绝口，合作意向在醇厚滋味中悄然萌发；消费者们则沉醉于其绵甜净爽的卓越口感，对这份承载泉城风土的佳酿爱不释手。 步入趵突泉酒业展区，古雅意蕴与现代美学交融生辉。展台设计巧妙融入"天下第一泉"的灵动意象与济南古城墙的厚重底蕴，仿佛一部立体的品牌史诗。 陈列其间的趵突泉·泉香系列、趵突泉·特酿系列，无声诉说着趵突泉数百年传承"仲宫白酒传统酿造技艺"这一省级非物质文化遗产的坚守。趵突泉·泉香酒 庄20，以新潮外形诠释传统酒魂，成为现 ...