Core Viewpoint - The training conference held by Baotu Spring Liquor Industry aims to enhance the sales team's skills and capabilities, focusing on organizational execution, market stability, pricing stability, and terminal profit stability [1][6]. Group 1: Training Objectives and Structure - The training conference gathered nearly 300 frontline sales personnel to improve their business skills through specialized learning [1]. - The training was designed around three dimensions: brand culture, behavior management, and industry status, to comprehensively enhance the sales team's overall quality and practical abilities [1][6]. Group 2: Key Training Content - The first segment focused on "How to Become an Excellent Salesperson," led by the sales vice president, who emphasized core competency development in sales, covering customer visits, communication skills, and relationship maintenance [3]. - The second segment highlighted Baotu Spring's brand culture, detailing the company's development journey, brand establishment, and innovation in craftsmanship over nearly ten years, particularly the research and development of the Quanxiang series [5]. - The third segment addressed the current state of the liquor industry, analyzing market conditions and their impact on frontline sales, while encouraging adaptability to market changes and focusing on new channels and consumption scenarios [6]. Group 3: Outcomes and Future Directions - The training successfully unified the sales team's mindset, enhanced their capabilities, and clarified their paths forward, equipping them with the confidence and professionalism needed to face market challenges [7]. - The core value of the training lies in transforming knowledge and concepts into practical momentum for business development, ensuring the sales team is prepared for future opportunities [6].

Group 1 - The ninth China Time-honored Brand (Shandong) Expo was held at the Shandong International Convention and Exhibition Center, showcasing the rich brewing culture of Baotu Spring Brewery [1] - Baotu Spring Brewery's exhibition featured a blend of traditional and modern aesthetics, highlighting its commitment to preserving the "Zhonggong Baijiu traditional brewing technique," recognized as a provincial intangible cultural heritage [3] - The exhibition attracted a continuous flow of visitors, with many praising the unique charm of the spring-scented Baijiu and expressing interest in potential collaborations [5] Group 2 - The event served as a platform for Baotu Spring Brewery to demonstrate its brand strength and intangible heritage skills, while promoting the allure of Shandong liquor and Qilu culture on a national and global stage [7] - The company is committed to product innovation and upgrading expression methods while safeguarding traditional brewing techniques, aiming to rejuvenate its century-old liquor in the modern era [7] - Baotu Spring Brewery aims to continue its journey of blending tradition and innovation, ensuring the story of Chinese time-honored brands is written into a richer future [7]