跟着演出游广西演艺消费专属卡
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广西大力发展“票根经济” 促演艺“流量”变文旅“留量”
Xin Lang Cai Jing· 2026-02-02 10:53
为持续激发市场活力,广西近期已出台专项政策。广西壮族自治区文化和旅游厅提供的信息显示,自治 区文化和旅游厅、自治区财政厅等十个部门联合印发《关于支持演唱会(音乐节)经济发展的若干措施(试 行)》的通知,2026年全年,对在广西举办演唱会(音乐节)的举办机构,根据单场售票人数、售票收入 等,单场给予最高100万元(人民币,下同)奖励。同一申报主体同一项目给予最高300万元奖励。文旅部 门还将发行"跟着演出游广西"演艺消费专属卡(虚拟卡),便利游客购票观演。 官方数据显示,2025年广西大型营业性演出市场活力强劲,共举办5000人以上大型演出69场,吸引观众 180万人次,实现票房收入超10亿元,并直接拉动餐饮、住宿、旅游等关联消费约71.75亿元,"为一场 演出,赴一座城"渐成风尚。 以周杰伦2025年南宁演唱会为例,三天吸引13.2万人次观演,其中65%为外地观众,直接推动整体消费 超10亿元。汪苏泷年末南宁演唱会,外地观众占比高达90%,带动城市消费4.25亿元。演出场外打造的 特色市集、与景区酒店联动的优惠套餐,有效将观演"流量"转化为在地"留量"。(完) 中新社南宁2月2日电 (蒋雪林 张广权)在2月2 ...
好资源+好创意提升旅游体验
Jing Ji Ri Bao· 2025-10-01 22:26
Core Viewpoint - The tourism industry in Guangxi is experiencing significant growth through innovative integration of cultural and health tourism, attracting a large number of visitors and generating substantial revenue [1][2][3]. Group 1: Tourism Development - The Dayaoshan Panwangjie Scenic Area in Guangxi is known for its unique rock formations and has been dubbed the "Little Zhangjiajie" of Guangxi, attracting numerous tourists [1]. - In the first half of the year, Jinxi County received 5.5957 million visitors, achieving a tourism revenue of 5.241 billion yuan, representing an 18% year-on-year increase [1]. - The local government is focusing on creating diverse tourism products that leverage the region's ecological resources, enhancing visitor experiences and revitalizing the tourism market [1]. Group 2: Innovative Tourism Products - The scenic area of Yaowang Tianxia in Nandan County is developing creative projects to enhance visitor experiences, which is expected to increase both first-time and repeat visitor rates [2]. - Nandan County aims to strengthen resource integration and product innovation, focusing on forest health tourism, canyon cooling, and cave exploration to attract national tourists [2]. Group 3: Visitor Engagement and Experience - The Du'an Yao Autonomous County's underground river national geological park is popular among tourists, with a variety of local food and products available [3]. - The Yubu Miao Village scenic area in Rongshui Miao Autonomous County has seen an average of over 2,000 visitors daily, with weekend numbers reaching around 4,000, thanks to engaging activities like water-based events [3]. - In the first half of the year, Rongshui County welcomed 4.6909 million visitors, generating a tourism revenue of 5.309 billion yuan, marking a year-on-year growth of 12.7% and 12.96% respectively [3]. Group 4: Policy Initiatives - In March, Guangxi introduced a "one ticket for three days" system for national A-level tourist attractions, which has been well-received by both tourists and businesses [4]. - The region also launched a special card for out-of-province tourists, allowing them to enjoy performances while traveling, further enhancing the tourism experience [4].