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聚力打造“锦绣天府·安逸四川”品牌,四川出台实施方案 跟着赛事演出美食影视游四川
Si Chuan Ri Bao· 2025-08-28 00:28
Core Viewpoint - The "Four Follow the Tour Sichuan" implementation plan aims to integrate cultural tourism with various industries, promoting the "Jin Xiu Tian Fu · An Yi Si Chuan" brand and enhancing the synergy between culture, tourism, and other sectors [2] Group 1: Sports Tourism - The "Follow the Events Tour Sichuan" plan emphasizes the integration of cultural, tourism, sports, and consumption policies to stimulate economic activity through sports events [3] - Key initiatives include attracting major international and domestic sports events, hosting traditional competitions, and developing local sports brands to enhance tourism [3] Group 2: Performing Arts Tourism - The "Follow the Performances Tour Sichuan" plan seeks to leverage Sichuan's strong performing arts market to create a sustainable mechanism for cultural tourism integration [4] - The strategy includes enhancing content support, developing high-quality performances, and establishing cross-city collaboration to promote a new cultural consumption trend [4] Group 3: Culinary Tourism - The "Follow the Food Tour Sichuan" plan focuses on creating new culinary tourism products and experiences, aiming to establish Sichuan's culinary reputation [5][6] - Key tasks involve improving the food brand system, enriching food product offerings, and creating experiential consumption scenarios in collaboration with local businesses [6][7] Group 4: Film and Television Tourism - The "Follow the Film and Television Tour Sichuan" plan aims to integrate film, culture, and tourism to create a virtuous cycle that enhances both sectors [8] - The plan includes producing high-quality film and television works, innovating the "film + tourism" model, and designing immersive travel experiences based on popular films [9]