转自：南京日报微信公众号 7月5日晚，南京奥体中心体育场内人声鼎沸，6万余名球迷共同见证了"苏超"南京队与苏州队的巅峰对决。 赛场之外，全市66个观赛"第二现场"覆盖重点商场、街区和商家，吸引超百万客流，带动商品销售额3.4亿元。 这场刷新"苏超"观赛纪录的比赛，不仅点燃了夏日足球热情，更通过文商旅体的深度融合，将赛事IP转化为城市IP，成为激活城市活力的催化剂。 打造全域主场 赛事IP激活消费引擎 "第二现场"与商圈共振出"乘数效应" 霓虹闪烁的百家湖商圈，啤酒节与"苏超"激情碰撞。30余家知名啤酒品牌搭建的微醺空间里，100多款精酿生啤与球迷的欢呼声交织成夏日交响。作为"苏 超第二现场"之一，赛事热度在这里直接转化为消费热度。数据显示，7月4日—6日，南京国际啤酒节三天累计客流达12.5万人次，同比增长22.5%。 美团点评开展"干杯南京，种草金陵"打卡活动，上线了"2025南京国际啤酒节"专题，吸引了超200位达人现场打卡，并有超10万人次线上浏览。 抖音本地生活"跟着苏超逛吃江苏"展位联动"2025南京国际啤酒节"话题页，累计发放1800份啤酒节加油包，收获超7.2万次播放，大家一起用微醺为"苏 超" ...

Core Viewpoint - The second Aviation Sports Invitation and Via Ferrata Outdoor Challenge has officially commenced in Jinfo Mountain, Chongqing, showcasing a blend of sports, tourism, and local cuisine, attracting participants and spectators from across the country [1][3][8]. Event Overview - The event is themed "Travel with the Competition" and "Enjoy Exciting Events while Tasting Chinese Cuisine," igniting the summer spirit in Jinfo Mountain [3]. - Organized by various local government bodies, the event attracted over 300 aviation sports and outdoor climbing experts from nearly 20 provinces, along with thousands of spectators [3][8]. Highlights of the Competition - The most eye-catching performance was the powered paragliding team display, where athletes danced in the sky against the backdrop of the karst peaks of Jinfo Mountain, captivating the audience [3][5]. - The Via Ferrata challenge featured competitors scaling nearly vertical cliffs, providing thrilling scenes that encouraged spectators to participate [3][6]. Additional Activities and Attractions - The newly opened "Sky Ladder" Via Ferrata course became a focal point, with participants climbing to heights of over 100 meters, attracting social media attention [6]. - The event location, Jinfo Mountain 178 Ring Line, offers various attractions such as hot springs, forest camping, and local delicacies, enhancing the overall visitor experience [6][8]. Cultural and Culinary Experience - The event not only showcased sports but also served as a platform for cultural exchange and culinary experiences, with local specialties like bamboo shoots and honey being highly sought after by visitors [6][8]. - International visitors expressed admiration for the scenic beauty and unique culinary offerings of the region, highlighting the event's role in promoting local tourism [6][8].