Core Insights - The 36th Shanghai Tourism Festival successfully concluded after 93 days, adopting a "one festival, two seasons" model, which extended from the summer tourism season in July to the classic activity season in September, integrating various cultural and tourism events across the city [1] Group 1: Festival Impact - The festival attracted a record 163 million visitors and generated a total tourism consumption of 313.2 billion yuan, setting new records in both visitor numbers and spending [1] - The opening of the Shanghai Lego Land on July 5 marked the beginning of the summer tourism season, injecting new vitality into the city's cultural tourism [2] - The festival's activities, including half-price ticket promotions at major attractions, led to a 51.04% increase in visitor numbers and a 54.43% increase in consumption during the promotional period [2] Group 2: Economic Growth - The "Leisure Shanghai" tourism consumption vouchers contributed to a 22% year-on-year increase in hotel occupancy rates and a 17.69% rise in room sales from July to September [3] - The "One Festival Drives Thousands of Stores" initiative expanded the consumption landscape, with related businesses experiencing a 31% increase in transaction volume [3] Group 3: Global Engagement - The grand parade on September 13 attracted 246,000 on-site viewers, showcasing Shanghai's cultural vibrancy and attracting global attention [4] - Participants from 15 countries and regions served as "entry observers," sharing their experiences on social media, which enhanced Shanghai's global reputation [5] Group 4: Integrated Tourism Experience - The festival successfully transitioned from "single-point tourism" to "full-domain experience," integrating various events and attractions to create immersive experiences [7] - Collaborations with companies like Jiushi Tourism and Oriental Pearl led to innovative travel products and enhanced visitor experiences, exemplifying the "1+1>2" synergy effect [7] Group 5: Future Vision - Shanghai aims to elevate the tourism festival from a "people's festival" to a "global event" and "world window," contributing to the city's goal of becoming a world-renowned tourist destination [8]