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马踏春风再出圈,“济南年”何以岁岁新
Xin Lang Cai Jing· 2026-02-27 12:15
一城泉水,满城年味。以泉水闻名的济南,新春年味独具特色、别具一格。如何让每一位走进济南的人,都 能感受到不一样的新春惊喜?2026年春节假期,济南奉上"泉"意十足、"新"意满满的文旅大餐,既有流光溢 彩、热闹非凡的视觉盛宴,也有接地气的市井欢乐,更展现出看得见的文旅热度与消费活力。 记者 王贝艺 济南报道 年年泉相似 惊喜各不同 泉水是济南年味最独特的载体。如今,"赏灯看泉""逛庙会、品泉水"已成为济南春节最具辨识度的标签, 而"老牌"活动何以年年出新,始终是这座城市不断探索解答的新命题。 "二安"主题灯组、吕剧灯廊等,让传统文化以花灯形式"活"起来;10米高"机械马"灯组科技感拉满;Q 版"少女雨荷"系列,展现出"湖畔雨荷"俏皮可爱的一面;以护城河串联三大景区,打破空间局限,让灯火 与"山泉湖河城"独特景致相依相融,让"赏灯看泉"成为冬季游览济南的全新打开方式……腊月二十七,济 南市第45届天下第一泉迎春花灯会如约点亮泉城夜空,以全新创意,为春节假期拉开流光溢彩的序幕。 天下第一泉新春庙会,更是汇聚了最地道的泉城年味。 明湖市集里,特色展位前挤满前来逛购的市民与游客,大人牵着孩童的手,老人相伴漫步其间,耳畔 ...
透视广东马年春节文旅成绩单:848.9亿元收入从何而来?
Nan Fang Nong Cun Bao· 2026-02-27 01:30
透视广东马年春 节文旅成绩单: 848.9亿元收入 从何而来?_南 方+_南方plus 马年春节,岭南 大地在鼓点与烟 火中迎来又一个 热闹开年。梅州 兴宁"世界最大 灯笼型建筑"花 灯楼点亮夜空, 揭阳古城英歌槌 声震天,湛江非 遗巡游点亮夜 空……年味在山 海之间流动,热 度在城乡之间铺 展。节庆氛围的 升温,也迅速转 化为消费热度的 攀升。清远温泉 景区一房难求, 潮州古城民宿预 订提前售 罄,"满房"成为 假期高频词。 大年初六,梅州兴宁"世界最大灯笼型建筑"花灯楼点亮夜空,吸引众多游客打卡。 这份热闹并非局 部升温,文旅春 潮正在广东全域 涌动。记者从广 东省文化和旅游 厅获悉,初步测 算,今年春节假 期9天,全省接 待游客8658.9万 人次,实现旅游 收入848.9亿 元,较去年春节 假期8天分别增 长8.1%和 13.9%,双双创 历年春节假期最 高纪录;游客人 均花费980.4 元,同比增长 5.4%;入境游势 头强劲,游客量 达654.3万人 次,同比增长 34.8%。 热度之下,是结 构在变化;数字 背后,是动能在 重塑。这个春 节,广东文旅不 止于"人从众"的 热闹场景,而是 在区域协 ...
海南封关看变化:春节假期入境游客同比增长82%
Zhong Guo Xin Wen Wang· 2026-02-26 13:29
海南封关看变化:春节假期入境游客同比增长82% 中新网海口2月26日电 (记者 张茜翼)海南自贸港封关后的首个春节假期,海南入境游市场交出亮眼"成 绩单"。海南省旅游和文化广电体育厅副厅长王忠云26日表示,今年春节假期,海南入境旅游市场强势 复苏,入境旅客(含港澳台)与去年春节假期相比增长82%。海南已成为全国最热门的入境游目的地之 一。 在当日举行的海南自贸港封关进展情况新闻发布会(第三场)上,王忠云说,86国人员可免签入境海南、 邮轮入境15天免签等政策全面落地,加上口岸智慧通关优化,通关时间大大缩短,外国游客来海南,真 正实现高效通关、说走就走。 2月23日,凤凰出入境边防检查站执勤民警为通关旅客快速办理边检手续。 蒙绪顺 摄 全域旅游布局更趋均衡。三亚、万宁、陵水等区域酒店预订火爆,昌江棋子湾等西线滨海景区预订量持 续攀升。雨林乡村旅游兴起,白沙茶园手作体验、澄迈"五福临门"主题活动、琼海热带水果欢乐节等各 具特色。全省各市县接待游客总人数和旅游总花费均呈现正增长,其中海口、三亚、儋州等13个市县均 为两位数增长。 为确保旅游市场安全有序,海南全面推行"一社一码""一导一码"信用监管模式。发布会介绍, ...
安徽春节观察:从“打卡”到“入景”,文旅消费如何完成跃迁
Sou Hu Cai Jing· 2026-02-26 13:29
对于安徽而言,这份年味,是传统与创新的碰撞,是"流量"与"留量"的博弈,更是大城与小城的共振。 我们欣喜地看到,旅游不再是简单的"打卡",而是一种沉浸式的"入景";文旅融合不再是口号,而是非遗工坊里亲手捞起的一张宣纸,是元宇宙灯会中光 影交织的一场幻梦。 2月17日,农历正月初一,安徽省合肥市举办多项新春民俗活动,游客逛市集、赏表演、品年俗,共度新春佳节。图为游客在选购鱼灯。中新社记者 韩苏 原 摄 这个春节,是丙午马年的开场,也是"史上最长假期"的落幕。 当9天的时光画卷缓缓收起,人们回味的,不只是那一桌年夜饭的余温,更是跨越山海奔赴的那一场场人间烟火。 数据显示,全国国内出游5.96亿人次,在这股浩荡的春潮中,安徽以一组组滚烫的数字、一个个出圈的文化IP,成为多个榜单的领先省份。 全省A级旅游景区接待游客2341.4万人次,门票收入2.6亿元,这背后,是春晚分会场"皖美之瞳"点亮合肥夜空的璀璨,是黄山黟县登顶全国县域旅游目的 地榜首的荣耀,更是徽州鱼灯穿梭在古村巷陌时,那一张张被灯火映红的脸庞。 有人说,今年的年味,不在电视机里,而在路上。 然而,热闹背后,我们更需冷静审视: 当"泼天流量"涌向黟县、歙县 ...
高铁打开了门 “乡超”点亮了灯
Chang Jiang Shang Bao· 2026-02-25 00:34
腊月二十八,高铁停靠安陆西站。走出车厢,站台上满是拎着年货的返乡人。四十分钟前还在武汉,此 刻已站在故乡的土地上——这是武西高铁给安陆人带来的"同城感"。 从高铁站出发,一路穿城而过,这座小城正悄然改变。 2025年夏天,安陆因一场足球赛"出圈"了。16支乡镇代表队,16种特色农产品,全网点击量破亿,八次 登上央视——这是安陆首届"乡超"交出的成绩单。 但"乡超"留下的,远不止这些数据。 赛事期间,赵棚蓝莓队、接官西瓜队、烟店太白队……每支球队都以家乡特产命名,球员成了农产品 的"代言人"。赛场外,"李白市集"和"烧烤啤酒节"同步开张,本地烧烤与潜江小龙虾同台竞技,午时金 银花露、爱仕达铁锅等本土品牌现场展销。据统计,赛事带动全市餐饮、住宿、购物等相关消费超5000 万元,烧烤日均营业额增长37.8%。 更重要的是,"乡超"让安陆人重新认识了脚下的土地。一位乡镇干部说:"以前觉得家乡没啥好说的, 现在出去开会,别人都问'你们那个西瓜队今年还踢不踢'。"从"没啥好说"到"被人惦记",这是一种微妙 的心理变化——当一座城被看见,城里的人也会更愿意看见自己。 长江商报消息 ●长江商报记者 杨新宇 高铁改变的不仅是出 ...
海南封关看变化:春节假期人气旺消费热
Zhong Guo Xin Wen Wang· 2026-02-24 07:42
Core Insights - The tourism market in Hainan during the first Spring Festival holiday after the full island closure of the free trade port showed strong visitor numbers, high consumption, and a vibrant international atmosphere, with 12.32 million visitors and total spending of 18.366 billion yuan, representing increases of 28.9% and 30.7% respectively compared to last year [1] Group 1: Tourism and Consumer Trends - The upgraded duty-free policies have significantly boosted consumption quality and efficiency, with the introduction of more duty-free goods and the opening of the first batch of daily consumer goods duty-free stores [1] - Average shopping amounts, number of shoppers, and items purchased in Hainan's offshore duty-free shopping reached 303 million yuan, 36,000 visitors, and 222,000 items respectively, showing year-on-year increases of 16.5%, 20%, and 8.3% [1] - The visa-free policy continues to benefit the inbound tourism market, with 20,000 inbound travelers (including Hong Kong, Macau, and Taiwan), marking an 82% increase compared to last year's Spring Festival [1] Group 2: Cultural and Recreational Activities - A diverse range of products and immersive experiences have driven new Spring Festival cultural tourism consumption, with over 260 cultural and tourism activities planned across Hainan [2] - New tourism projects and products, such as "Haitang Story" in Sanya and "Seven Fairy Dream" in Baoting, have effectively stimulated market consumption [2] - Scenic highways and national park tourism routes have become popular among tourists, with visitor numbers increasing by 16.7% and 8.7% respectively during the holiday [2] Group 3: Accommodation and Local Experiences - Traditional popular areas like Sanya and Wanning saw high hotel booking rates, while new coastal attractions like Qizhi Bay in Changjiang also experienced rising reservations [3] - Unique rural tourism products, such as tea-making experiences and themed activities, have provided visitors with a distinctive festive atmosphere [3] - Hainan's tourism authorities plan to leverage free trade port policies and local cultural resources to continuously optimize product offerings and enhance service quality [3]
打造美丽乡村先行区
Jin Rong Shi Bao· 2026-02-24 03:38
Core Viewpoint - The ecological environment department has announced the first batch of beautiful rural pilot areas, with Liyang City in Changzhou, Jiangsu Province, being the only county in the province to receive this honor, highlighting its achievements in urban-rural integration and green development [1] Group 1: Ecological Protection and Financial Support - Liyang serves as an important ecological barrier for Taihu Lake, focusing on water environment governance and improving living conditions through over 100 projects during the 14th Five-Year Plan period [2] - Agricultural Bank of China (ABC) Liyang Branch has invested over 600 million yuan in ecological protection projects, including wetland restoration and water quality improvement, reinforcing Liyang's status as a national-level wetland park [2] - The bank has approved loans exceeding 2.2 billion yuan for rural environment governance projects, enhancing the livability of over 110 administrative villages [2] Group 2: Development of the Homestay Economy - The "Liyang No. 1 Road," spanning 365 kilometers, connects 220 rural tourism spots and has become a key driver for the local homestay industry, with over 380 establishments along the route [4] - ABC Liyang Branch has provided over 130 million yuan in loans to 117 homestay operators, facilitating local employment and entrepreneurship [4] - The bank supports the development of high-quality homestay brands and has provided 10 million yuan in financial support for ecological agriculture initiatives [4][5] Group 3: Empowering Specialty Agriculture - ABC Liyang Branch focuses on specialty agricultural products like "Tianmu Lake White Tea," offering comprehensive financial services to enhance the agricultural value chain [6] - The bank has supported nearly 60 tea growers with over 30 million yuan in loans, enabling farmers to share in the industry's benefits [7] - The bank is also investing in the emerging "freshwater lobster" farming sector, providing 800,000 yuan in loans to individual farmers and 180 million yuan for a modern agricultural park project [7]
四川接待游客超5860万人次 锦绣天府“车马盈门”
Si Chuan Ri Bao· 2026-02-24 00:09
Core Insights - The cultural and tourism market in the province experienced strong demand and supply during the Spring Festival, with total visitors reaching 58.61 million and total spending at 44.57 billion yuan, marking year-on-year increases of 14.68% and 13.35% respectively [1] - The province's branding efforts, particularly "Jinxiutianfu·Anyi Sichuan," have enhanced its recognition and international influence, with various themed activities launched to enrich the New Year experience [1] Group 1: Visitor Statistics and Trends - Major tourist attractions saw significant visitor numbers, with Jiuzhaigou receiving 182,700 visitors, Chengdu Panda Base 480,000, Kuanzhai Alley 1.26 million, and Qionghai Lake 741,800, all showing year-on-year growth [1] - The Jianmen Shudao Scenic Area achieved record highs in both visitor numbers at 414,100 and ticket revenue at 23.88 million yuan during the holiday [1] Group 2: Cultural and Technological Innovations - Museums and cultural venues gained popularity, with the Sanxingdui Museum attracting nearly 200,000 visitors and various events incorporating modern technology like drone shows and immersive experiences [2] - The province's ski resorts became popular destinations for winter sports enthusiasts, offering a range of activities that blend experience, sport, and culture [2] Group 3: Promotional Strategies and Consumer Engagement - The province issued nearly 40 million yuan in tourism consumption vouchers to stimulate spending across various sectors, including attractions, accommodation, and dining [3] - Local governments implemented various initiatives such as ticket discounts, free parking, and public transport to enhance visitor satisfaction and encourage tourism [4]
冰雪“冷资源”催生“热经济”,张家口打造全域旅游新格局
Xin Lang Cai Jing· 2026-02-22 05:32
Core Insights - Zhangjiakou is transforming its unique winter sports resources into a vibrant economy, focusing on the development of the Beijing-Zhangjiakou sports and cultural tourism belt, effectively activating winter consumption potential and maintaining a hot ice and snow tourism market [1] Group 1: Ice and Snow Activities - Various innovative "Ski+" activities are being introduced in the ski resorts of Chongli, enhancing visitor engagement and enjoyment [2] - The Taowu Outdoor Square hosts diverse activities, attracting over 30,000 visitors daily, with 70% coming from Beijing and Tianjin [4] - The city is promoting repeated consumption by diversifying winter sports experiences, including wellness activities and interactive entertainment [4] Group 2: Ice and Snow Tourism Development - Zhangjiakou has been recognized as one of the "Top Ten Ice and Snow Tourism Cities" for three consecutive years, with Chongli becoming a national-level ice and snow tourism resort [5] - The city has hosted 10 international snow federation events this season, including 6 A-level and 4 B-level competitions, boosting the local ice and snow economy [7] Group 3: Service Enhancements - The city is enhancing its tourism services by upgrading tour guide training to provide specialized knowledge about winter sports and local culture [9] - Taxi drivers are being trained to act as city ambassadors, enriching the visitor experience by sharing local insights and attractions [10] - A comprehensive transportation network, including the Beijing-Zhangjiakou high-speed rail and dedicated shuttle services, facilitates easy access to ski resorts [10]
千年丰都 再燃风华(文化中国行·视线)
Ren Min Ri Bao· 2026-02-21 23:06
Core Insights - The article highlights the transformation of Fengdu County into a vibrant tourist destination, shifting from a transient stop to a place where visitors stay longer and engage more deeply with local culture and experiences [9][10][12]. Tourism Development - Fengdu has historically been an important node along the Yangtze River, but faced challenges such as a lack of diverse tourism offerings and a weak night economy [9]. - Recent government initiatives focus on high-quality cultural tourism development, leveraging local historical and natural resources to create a new tourism framework known as "One Garden, Three Lines" [9][10]. - The average stay of tourists in Fengdu has increased from less than 4 hours to 2.5 days, indicating a significant shift towards immersive experiences [16]. Culinary and Cultural Experiences - Fengdu is enhancing its appeal through food, with local night markets and traditional dining experiences that showcase the region's culinary heritage [12][14]. - Events like the "Fengdu Fortune Banquet" combine food with cultural performances, allowing visitors to engage with local traditions while enjoying meals [14][15]. - The integration of non-material cultural heritage into tourism, such as puppet shows and traditional performances, is revitalizing local culture and attracting visitors [17][19]. Infrastructure and Accessibility - The tourism landscape has evolved from isolated attractions to a connected experience, with improved transportation options like helicopter services reducing travel time between key sites [20][21]. - Fengdu's tourism infrastructure has been enhanced, including better transportation links and upgraded facilities, contributing to a more convenient and enjoyable visitor experience [22]. Economic Impact - In 2025, Fengdu's tourism is projected to reach 3.93 million visitors and generate a total expenditure of 2.35 billion yuan, setting historical records for the region [22]. - The overall visitor numbers for Fengdu County in 2025 are expected to be approximately 34.61 million, with a year-on-year growth of 8.02%, and total spending expected to reach 15.38 billion yuan, reflecting an 8.51% increase [22].