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四川青神:文旅频出新招 激发消费新活力
Zhong Guo Jing Ji Wang· 2025-12-30 13:59
Core Insights - The article highlights the successful implementation of cultural and tourism integration strategies in Qingshen County, leading to significant economic growth and enhanced visitor experiences [1][2] Group 1: Economic Impact - Qingshen County's tourism revenue increased by 28% month-on-month, demonstrating a strong performance in the tourism sector despite the off-peak season [1] - The average daily visitor count at the Zhongyan Cultural Scenic Area quadrupled following the implementation of a free admission policy, with cross-province visitors accounting for 30% of total visitors [2] Group 2: Cultural Initiatives - The county organized a series of innovative and immersive cultural tourism activities, including a New Year's symphonic concert that combined various art forms, enhancing the cultural experience for residents and visitors [1] - Interactive projects such as intangible cultural heritage experience classes and Song-style tea art performances were introduced, allowing visitors to engage deeply with the region's historical and cultural heritage [1][2] Group 3: Visitor Engagement - The "Music Activities" at Huanyu Park attracted over 500,000 online participants and more than 20,000 offline attendees, significantly boosting local consumption with a 15% increase in restaurant revenues and a hotel occupancy rate reaching 90% [1] - The county plans to launch two free cultural tourism bus routes during the New Year period, connecting key attractions and promoting a comprehensive cultural experience for tourists [2]