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给对手打广告?转转这波“自杀式营销”,其实是顶级阳谋
Hu Xiu· 2025-09-28 03:26
Core Insights - The company "Zhuanzhuan" has officially shut down its second-hand market business, making a bold statement by promoting its competitor "Xiaohuangyu" while filming videos for them, which raises questions about its strategy and intentions [1] Group 1 - Zhuanzhuan's closure of its second-hand market business is characterized by a high-profile announcement rather than a discreet exit [1] - The company has taken an unusual approach by actively advertising for its competitor, suggesting a potential strategic maneuver or underlying motive [1] - The situation has led to speculation about whether there is a deeper strategy ("阳谋") behind Zhuanzhuan's actions [1]