乘冬风而起，冰雪经济正涌动蓬勃热力。《中国冰雪产业发展研究报告（2025）》显示，中国冰雪产业 规模从2015年的2700亿元稳步攀升至2024年的9800亿元，预计2025年将首次迈过万亿元门槛。这 一"冷"资源催生的"热"赛道，正释放出强劲的产业发展动能。 统筹：王薇 赵净 记者：郭佳丽 郭明彤 视频：刘旭冉 冰雪经济的升温，更丰富了群众的精神文化生活。在吉林和龙市，居民赵东利常与舞蹈队队友前往附近 景区参与活动，和游客载歌载舞、互动联欢。"每次都过得特别开心，有时候一个月要来五六次呢！"他 的话语里充满喜悦。 从吉林到河北，从内蒙古到新疆，各地不断创新冰雪玩法，既点燃了普通群众的冰雪热情，满足了专业 爱好者的运动诉求，更有效撬动了冰雪消费市场。冰雪旅游的持续升温，不仅提高了冰雪资源富集、产 品体系成熟地区的旅游综合收入，更带动了当地就业岗位扩容，一批冰雪经济赋能共同富裕的样板地区 不断涌现，让"冷"资源真正暖了民生、富了百姓。 在吉林长白山景区，一行来自江苏的游客直言："这里的原生态雪景令人印象深刻，能沉浸式感受冰雪 魅力。"这是他们首次来吉林看雪，体验完雪地摩托、轮胎拉力等趣味项目后，还计划循着提前规 ...

Core Insights - The article highlights the rapid growth of China's ice and snow economy, projecting the industry scale to reach 1 trillion yuan by 2025, up from 270 billion yuan in 2015, with an expected total of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [1][10][12] Group 1: Industry Growth and Trends - The ice and snow economy is evolving with diverse new scenarios, enhancing consumer engagement and experience [2][6] - The integration of cultural elements into ice and snow experiences, such as the "Golden 1172" themed performances, is creating a deeper cultural tourism experience [2][4] - Various regions are innovating by combining ice and snow activities with local culture, technology, and other sectors, leading to a comprehensive growth in the ice and snow economy [6][12] Group 2: Economic Impact on Local Communities - The booming ice and snow economy is providing tangible benefits to local residents, with many finding employment opportunities in tourism-related activities [7][9] - Local governments are adopting strategies to enhance the tourism experience and boost income for residents, with projections indicating significant increases in tourist spending [7][10] - The development of the ice and snow economy is contributing to job creation and income diversification for communities across various regions [9][12] Group 3: Policy Support and Future Outlook - National policies are being implemented to support the high-quality development of the ice and snow economy, with clear targets set for future growth [10][12] - Local initiatives, such as the introduction of "snow holidays" for students, are promoting ice and snow culture and increasing participation in winter sports [10][12] - The synergy between government policies, business innovation, and consumer demand is fostering a sustainable growth cycle in the ice and snow economy [12]

央广网延边12月25日消息（记者郭佳丽）进入新雪季以来，各地不断探索"冰雪+"多元新场景，持续释放冰雪魅 力。12月23日，记者来到吉林延边和龙市老里克景区。景区已被皑皑白雪覆盖，游客们在鹿园争相与驯鹿、梅花 鹿打卡留念。"伸手可及的雪地精灵"成了这片雪域的旅游新名片。 乘着"冬"风，冰雪经济热力涌动。前不久发布的《中国冰雪产业发展研究报告（2025）》显示，中国冰雪产业规 模从2015年的2700亿元持续增长至2024年的9800亿元，预计2025年将首次突破万亿元大关。冰雪经济这一"冷"赛 道正激发出产业发展的"热"活力。 "冰雪+"新场景，激活消费新潜能 "原生态雪景少了商业化气息，能沉浸式感受到冰雪魅力。"在老里克景区，一位广东的游客直言。来自马来西亚 的一行游客则对雪地摩托、轮胎拉力等游玩项目赞不绝口。"不论是冰雪景观还是特色体验，我们都感到很新奇， 都给我们留下了深刻的印象"。 今年雪季，长白山的冰雪体验更添文化韵味。吉林长白山保护开发区推出升级版"金·1172情景式金代祈福"主题演 艺，将沉浸式演出与冰雪景观深度融合，打造出"历史可触、文化可感"的冬游体验。"既赏了冰雪风光，又学了历 史知识，是 ...