近日，"旅居迪庆·雪遇香格里拉"冬季冰雪主题IP系列宣传活动在云南省迪庆藏族自治州举行。此次活动以"旅居"为核心， 深度融合冰雪景观、户外运动与非遗，邀请了多位来自户外、文旅、摄影领域的大V代表深度体验"世界的香格里拉"，持续提升 香格里拉品牌的国际知名度与市场吸引力。 资源赋能 激活冬季旅游新动能 凭借独特的冰雪资源、深厚的文化底蕴与完善的旅游配套，迪庆州正打破"冬季旅游淡季"的刻板印象，构建起"四季可 游"的文旅发展新格局。 迪庆境内雪山林立，冬季成为冰雪旅游观赏与体验的黄金时节。石卡雪山风景区经整改提升后，成为了具备缆车观光功能 的综合性景区，游客登顶可远眺梅里雪山、玉龙雪山等8座知名雪山。今年1月，石卡雪山戏雪乐园正式开放，并同步推出雪地 摩托、冰雪徒步等特色项目，让游客在欣赏雪山、草甸、湖泊构成的立体生态景观之余，能亲身参与冰雪运动，有效填补了迪 庆冬季旅游的体验空白。 从石卡雪山远眺梅里雪山（12月13日摄）。新华网发 大V代表在巴拉格宗景区玩雪（12月14日摄）。新华网发 迪庆州户外运动资源同样得天独厚。维西傈僳族自治县已开发多条涵盖森林、草甸、湖泊、雪山等多元景观的精品徒步路 线；纳帕海湿地呈 ...

这里是海拔4860米的达古冰川观景平台，大家可以看到，四周是连绵的雪山和万年不化的冰川。作为全球海拔最高的客运索道可直达的冰 川景区，在这里，你可以真正实现"一步一景，一景一重天"的壮阔体验。当然，这里不仅有绝美的风景，还有超多好玩的冰雪项目，让你尽情 享受"云端玩雪"的极致乐趣！ 雪地摩托、冰上碰碰车，还有"4860"专属滑雪道，满足了游客们不同的需求。此外，景区还打造了冰雕、VR探秘虚拟体验、咖啡馆等多 元场景。今年以来，该景区游客接待量突破23万人次，同比增长9.71%。 如果说达古冰川的冰雪是吸引游客的"流量密码"，那么景区脚下的乡村就是承接这份热度的"增收阵地"。大家看羊茸哈德村，一排排藏式 民居错落有致，如今这里已经发展成颇具规模的民宿集群。 景区的火爆不仅带火了民宿，更激活了整条产业链：藏式火锅、特色农产品成为游客必尝的美味，村里的年轻人陆续返乡从事民宿服务、 导游、司机等工作。据统计，近一个月，羊茸哈德村民宿及餐饮的收入和去年同期相比增长了25%，实现了"景区热、乡村富"。 央视网消息：在四川阿坝州的另一个县，黑水县，达古冰川的冰雪不再只是震撼人心的自然景观，更成为激活乡村振兴的"金钥匙"。从 ...

Core Insights - The demand for snow tourism varies significantly among different age groups, with an increasing number of post-2010 children participating in snow activities, while post-2000 individuals focus on sports experiences and social value, and those born in the 1980s and 1990s prioritize family outings [1][3][4][5] Group 1: Post-2010 Generation - The post-2010 generation, referred to as "little kids," is increasingly engaging in snow activities, with a notable influx of young participants during the first "snow holiday" in Xinjiang [3] - The popularity of ski packages that include personalized coaching and guided experiences has seen significant growth this year [3] Group 2: Post-2000 Generation - The post-2000 generation is identified as the main demographic for ski resorts, showing a strong interest in "ice and snow + sports," and seeking high-experience and social value [4] - Popular activities among this group include skiing, ice skating, sledding, and snowmobiling, with specific ski resorts like Changbai Mountain Wanda and Yabuli being particularly favored [4] Group 3: Post-1980 and Post-1990 Generations - The post-1980 and post-1990 generations primarily focus on family travel, seeking products that cater to both children's entertainment and the sightseeing needs of older family members [5] - This demographic prefers integrated travel experiences that combine snow sightseeing with local cuisine, cultural experiences, and natural wonders [5][6] - The post-1990 generation and family units are particularly interested in leisure activities such as snow hiking, snow tubing, and cultural experiences during the snow holiday period [6]

Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World has officially started construction on the upgraded Super Ice Slide, which is a major attraction for tourists [1][4] - The design of the Super Ice Slide incorporates elements from the Great Wall, creating a new landmark with both aesthetic and interactive features [4] - The slide will maintain a total of 24 tracks to minimize waiting times for visitors, while retaining a long slide length of 521 meters [4][7] - Construction is supported by favorable weather conditions, with upcoming snowfall expected to aid in the building process [4][7] Group 2: Qinghai Dato - The ski resort in Dato County, Qinghai Province, has opened, offering a unique experience surrounded by a forested environment [7][9] - The ski area is located at an elevation of approximately 2,700 meters, providing excellent snow conditions and a long snow season [9][11] - The resort has introduced various activities such as horseback riding, snowmobiling, and traditional tea gatherings to enhance visitor experiences [13][14] - The ski area is expected to attract over 100,000 visitors by the end of the season in early March [14]

Group 1 - Multiple ski resorts in Xinjiang have opened for the new snow season, enhancing the experience with improved night lighting for visitors [1][3] - The Baiyun Ski Resort in Urumqi officially opened on November 14, attracting snow enthusiasts from various regions [3] - Xinjiang plans to launch over 500 unique cultural and tourism activities this snow season to diversify ice and snow tourism experiences [7] Group 2 - The Alshan Ice and Snow Festival has commenced, themed "Ice and Snow Daxinganling, Fairy Tale Alshan," featuring a variety of special ice and snow activities to attract tourists [8] - The festival offers multiple ice and snow experience products, including performances and interactive projects like snowmobiles and snow dragon boats [11] - From winter 2025 to March 2026, Inner Mongolia will introduce 159 cultural tourism activities, 45 premium routes, and 48 sports events across major ski resorts and scenic spots [13]

Core Insights - The winter ice and snow tourism season in Liaoning is expected to be vibrant, with significant growth in hotel bookings around ski resorts, indicating a strong demand for winter sports activities [1] - The peak season for skiing is anticipated in December and January, with a more than 50% month-on-month increase in hotel bookings for ski resorts across various locations [1] - A new demographic of young skiers, particularly those born after 2010, is emerging, prompting ski destinations to offer student discounts and promote educational winter tourism [1] - The concept of ice and snow tourism is evolving from simple skiing experiences to a more diversified "ice and snow +" model, incorporating unique activities like hot pot in snow houses, ice fishing, and snowmobiling [1] - China is becoming a new destination for global snow sports enthusiasts, with a notable increase in flight bookings by non-Chinese passport holders to domestic destinations, particularly Dalian, which ranks among the top ten popular destinations for foreign visitors this winter [1]

Core Points - The article highlights the opening of the 2025 winter skiing season at the Mohe North Pole Ski Resort in Heilongjiang, which is noted for being the northernmost and highest latitude outdoor ski resort in China, with a skiing season lasting from early November to late April [4][5]. Group 1 - The ski resort's early opening has attracted a large number of tourists and skiing enthusiasts eager to experience winter sports [5]. - Visitors have expressed excitement about the resort, with activities such as snow tug-of-war, snow football, and snowmobiles enhancing their experience [5]. - The resort is described as a "fairy tale world" by a visitor from Hunan, indicating a strong positive reception from tourists [5].

Group 1 - The core viewpoint is that technological advancements in border patrol have significantly improved efficiency and operational capabilities for border defense personnel [1][3] - The use of sensors allows border soldiers to monitor vast areas from their camps or posts, enhancing observation capabilities [3] - Modern transportation and patrol tools have evolved, enabling faster and more effective patrolling compared to previous methods that relied on foot patrols [5] Group 2 - Technological improvements allow for better visibility both day and night, facilitating broader surveillance [5] - New high-tech transportation options, such as snowmobiles and advanced patrol vehicles, have increased the speed and effectiveness of border patrol operations [5]

Core Insights - Bombardier Recreational Products (BRP) reported strong first-quarter results for fiscal 2026, leading to a nearly 13% increase in stock price, outperforming the S&P 500 index's 0.3% gain [1] Financial Performance - BRP's revenue for the quarter was just under CA$1.85 billion ($1.34 billion), representing a year-over-year decline of almost 8%, but exceeding analyst expectations of CA$1.23 billion ($893 million) [2] - Non-IFRS net income fell to just under CA$35 million ($25 million) from nearly CA$121 million ($88 million) in the previous year, translating to CA$0.47 ($0.34) per share, which was better than the expected CA$0.29 ($0.21) per share [4] Market Position and Strategy - The company attributed its better-than-expected performance to strong end-of-season sales in the snowmobile segment, despite facing macroeconomic uncertainties [5] - Management remains cautious about providing future guidance due to ongoing macroeconomic challenges, although the CEO noted that the company's strong product portfolio and leaner inventory levels position it favorably for a potential rebound [6]