Core Viewpoint - The president of Suzuki, Toshihiro Suzuki, acknowledges BYD's entry into the Japanese market as a significant threat, particularly in the light electric vehicle (EV) sector, and emphasizes the importance of healthy competition rather than price wars [2][4]. Group 1: Competition and Market Dynamics - BYD has chosen to adopt Japan's light vehicle standards, which Suzuki views positively, indicating a new competitive landscape is emerging [2][4]. - Suzuki expresses concerns over price competition in the EV market, referencing the struggles faced by top manufacturers in the solar panel industry due to unhealthy competition, suggesting that such practices do not benefit anyone [4][6]. Group 2: Consumer Engagement and EV Promotion - Suzuki highlights the importance of allowing consumers to see and experience EVs firsthand, which can help them understand how EVs can integrate into their daily lives [6]. - The company plans to showcase various services utilizing EV power to enhance consumer awareness and acceptance of electric vehicles [6]. Group 3: Taxation and Economic Strategy - Suzuki comments on the need for a discussion around tax reform in Japan, emphasizing that it should align with the country's growth strategy rather than merely focusing on fiscal sources [7].