Pricing Strategy - The company last raised prices at the end of 2021 due to rising raw material costs, impacting sales in 2022 [1] - In 2023, the company introduced a 60g product at a price of 2 yuan to stabilize low-price competition and plans to lift restrictions on 60g product distribution in 2024 [1] - An "increase quantity without increasing price" strategy was implemented for the 80g product this year to enhance consumer perception and brand loyalty [2] Market Dynamics - The company's sales are primarily concentrated in first-tier cities, but there is a shift as consumers return to county-level markets, affecting sales strategies [3] - The pickled vegetable market is currently in a state of stock competition, with competitors increasing promotional efforts, prompting the company to enhance its marketing strategies [3] Collaboration with Retailers - The company has established a large customer group sales department to directly engage with major retailers like Sam's Club and Hema, allowing for customized product development and direct feedback [4] Mergers and Acquisitions - The company is pursuing a "dual-wheel drive" strategy, planning to acquire Weizimei to enter the compound seasoning market, which has significant growth potential [5] - Weizimei has established capabilities in B-end product development, which the company aims to leverage for rapid channel expansion [5] Online Presence - The company has invested in online advertising and promotions, but the short-term returns are lower compared to offline channels, impacting profit margins [6] - The online market is characterized by low-price competition, which could disrupt the company's mid-to-high-end product positioning [6] Product Development - The company has focused heavily on promoting pickled vegetables, leading to weaker support for other product categories [7] - Adjustments have been made to the production process and positioning of radish products, with new offerings like "Crispy Dried Radish" launched in Hema [7] Sales Model - The company has implemented a credit system for long-term, high-volume distributors, allowing them to use credit mid-year, while others continue with a "payment before delivery" model [8] Competitive Advantages - The company benefits from strong brand recognition, particularly for "Wujiangs" pickled vegetables, and has a stable supply of raw materials from the Fuling region [9] - Advanced production technology and a seasoned management team provide a competitive edge in the industry [9] Employee Incentives - The company is exploring long-term incentive mechanisms, including stock options, to enhance employee motivation [10]