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告别“时间焦虑”,鸿蒙智如何行用“超预期服务”赢得用户?
Mei Ri Shang Bao· 2025-11-07 11:06
Core Viewpoint - The article emphasizes that the essence of efficiency in the automotive service industry is the respect for users' time, as demonstrated by Hongmeng Zhixing's innovative services that significantly reduce waiting times for vehicle delivery and maintenance [2][4][17] Group 1: Efficiency Innovations - Hongmeng Zhixing has introduced a "one-hour vehicle delivery" service by streamlining procedures, liberating users from time-consuming processes [4] - The company offers a "45-minute basic maintenance" service with a guarantee of free service if it exceeds the time limit, addressing users' time anxiety [4] - The "Starry Night Service" system extends operating hours of over 200 stores until midnight, allowing busy professionals to utilize their after-work hours for vehicle maintenance [4][15] Group 2: Emotional Connection - The service includes a "careful preparation" standard for vehicle delivery, ensuring that each car is in optimal condition for the user [6] - The "Fun Delivery" service allows for personalized vehicle delivery ceremonies, enhancing the emotional significance of the experience [6][12] Group 3: Continuous Care - The "Warm Accompaniment" service transforms waiting times into enjoyable experiences by providing dining options and value-added services [8] - The "Come Home Often" user feedback system reflects ongoing care through periodic activities and events [8][12] Group 4: Comprehensive Safety Network - Hongmeng Zhixing's safety system goes beyond traditional warranties, offering a comprehensive safety net for various driving scenarios [10] - Most stores promise a substitute vehicle or compensation if repairs exceed 24 hours, ensuring uninterrupted travel for users [10][15] - The company provides a "no-worry service" for advanced driving assistance features, covering multiple scenarios with a maximum coverage limit of 5 million [13] Group 5: Long-term Relationship Building - The "superior service" system aims to build a long-term, trust-based relationship with users, proving that true high-end service in the smart automotive era is defined by the warmth and breadth of user experience [17]