Group 1 - The 2025 Yiyang Cultural and Tourism Integration Development Conference was held from September 10 to 11, aiming to showcase the high-quality development of Yiyang's cultural tourism industry and position Yiyang as a key tourist destination in Hunan [1] - The conference featured a "1+4+10" activity matrix, including a high-profile opening ceremony, four main activities, and ten supporting events, highlighting the achievements in the cultural tourism sector [1] - The local food brand, Spicy Sister Food Co., participated prominently, showcasing Hunan cuisine and enhancing the event's appeal [1][12] Group 2 - A highlight of the conference was the "Taste of Hunan, Yanjing Flavor" food week and various cultural events, where Spicy Sister sponsored multiple segments, connecting deeply with local citizens [8] - The opening ceremony included a drone show that featured the Spicy Sister brand, merging modern technology with traditional food culture, which captivated the audience [5][7] - Spicy Sister aims to integrate Hunan culinary culture with modern tourism, planning to establish an industrial tourism demonstration base for visitors to experience the production process firsthand [12][13]