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从慢病药到肿瘤药,为何越来越多新药首发开始选择线上渠道?
Di Yi Cai Jing· 2025-08-21 10:40
Core Insights - The approval pace of new drugs in China has significantly accelerated, with online platforms becoming crucial for patients to purchase new medications, reducing time and effort in finding drugs [1][4] - JD Health has strategically positioned itself as a leading platform for the online launch of new specialty drugs, resulting in substantial performance gains [1][3] Group 1: Financial Performance - JD Health reported total revenue of 35.3 billion RMB for the first half of 2025, marking a year-on-year growth of 24.5% [1] - The number of annual active users on JD Health's platform exceeded 200 million as of June 30, 2025 [1] Group 2: New Drug Launches - Over 30 new drugs were launched on JD Health's platform in the first half of this year, enhancing the integration of online and offline services [2] - The exclusive online launch of the new insomnia drug from Eisai China on JD Health exemplifies the platform's capability to reach core patient groups effectively [3][7] Group 3: Strategic Collaborations - JD Health signed a strategic cooperation agreement with Eisai China to enhance the ecosystem for sleep disorders, leveraging both parties' strengths in drug development and digital health services [3][4] - The collaboration with Novo Nordisk aims to create a comprehensive diagnostic and treatment service model for obesity and diabetes [6] Group 4: Market Trends - The trend of launching new drugs online is driven by the need to shorten market education costs and improve drug accessibility, especially in underserved areas [4] - The demand for weight management drugs has surged, with JD Health serving as a key sales channel for innovative local drugs [5][8] Group 5: Consumer Health Experience - JD Health is responding to the growing demand for personalized health solutions, launching various medical devices and nutritional supplements on its platform [8][9] - The market for nutritional health products is becoming increasingly segmented, with a focus on ready-to-eat products and specific health needs [9] Group 6: Digital Transformation - The online launch of new drugs is seen as a catalyst for activating a new digital healthcare ecosystem in China, accelerating the digital transformation of domestic and international pharmaceutical companies [9]