Core Insights - The article highlights the significant increase in demand for allergy medications in Beijing, particularly during the pollen allergy season, with a search volume increase of 83.35% and a sales volume increase of 80.27% for related medications [1][3]. Group 1: Company Initiatives - Dingtang Health, through its platform Dingtang Fast Medicine, has launched an "Allergy Index" tool that includes features such as allergy levels, an "allergy map," and self-assessment tools to educate users about allergies and help them manage their symptoms [1]. - The company has introduced an "Allergy Medication Zone" to facilitate quick access to allergy medications, along with professional consultation services from pharmacists and doctors [1]. Group 2: Market Demand and User Behavior - There is a notable demand for nighttime allergy medications, with nasal allergy medication orders being 1.8 times higher than those for eye allergy medications, indicating a specific need among users [3]. - The delivery service operates 24/7, providing timely access to medications for allergy sufferers, particularly during peak allergy seasons [3].