国庆中秋假期，坐落于扬州三湾景区的扬州中国大运河博物馆（下称"中运博"）内人流如潮。节日 期间，"中运博"延长开放时间至21:00，累计接待观众近20万人次，先后举办非遗展演、社会教育等文 化活动300余场。 截至目前，"中运博"接待观众人数已近1500万人次。2024年5月，不到"三岁"的"中运博"成功晋级 国家一级博物馆，吸引诸多爱好者"为了一个馆，奔赴一座城"。 戴上VR头显，跟着避水小神兽"安澜"，踏上刺激的沉浸式运河穿越之旅。"中运博"打造了国内首 个博物馆原创游戏化VR大空间项目——"运河奇境"VR大空间沉浸式体验探索展，其入口处总是排着长 队。有创意有活力，是"中运博"团队的突出特点。这群年轻的博物馆人依托融媒体技术，打造多个沉浸 式体验空间，让游客身临其境感受大运河畔的美好生活。 这座运河畔的"人气博物馆"，是江苏大运河文化带、大运河国家文化公园建设的一项重要成果。它 不但成为古城扬州文旅IP的"顶流"，也发展为在国内享有较高知名度的江苏头部博物馆。 习近平总书记对江苏做好大运河文化保护传承利用寄予厚望，2020年亲临扬州运河三湾生态文化公 园考察，2023年总书记在江苏考察时要求江苏"积极参 ...

Core Insights - The article highlights the increasing popularity of immersive experiences and night-time activities in the Yangtze River Delta region during the summer, driven by high temperatures and vacation enthusiasm [1] Group 1: Shanghai Film and Television Park - Shanghai Film and Television Park has successfully integrated film and tourism, launching a night event that extends operating hours to 21:00, resulting in an increase in daily visitors from 2,000-3,000 to over 6,000 [1] - The park's immersive drama "New World: Breaking the Cage Feast" has been recognized as one of the best new tourism scenes for 2025, featuring a unique immersive theater experience with a 30,000-word original script [1] Group 2: Interactive Experiences - The park's immersive drama attracts a diverse audience, including many foreign company employees, with nearly 100% occupancy and extended performance duration to six months [2] - The upgraded performance "Only This Zhouzhuang" has optimized its duration to 70 minutes and enhanced 3D visual effects, making it more appealing during the summer [2] Group 3: Virtual Reality Innovations - The Yangzhou Grand Canal Museum has launched a VR immersive experience called "Canal Wonderland," allowing visitors to interact with ancient scenes through gesture controls, showcasing the impact of technology on immersive experiences [2] - The project "Paris 1874: Impressionist Night" by Boxin Universe features high-quality content and a large VR experience area, achieving near-full capacity for its sessions [3]