湾里·王府井WellTown，打破传统奥莱"只卖货"的刻板印象，营造"艺术+商业+自然"的多元体验综合商 业形态。18.7万平方米的空间内，国际名品与文化艺术展览共生。湾里·诺岚酒店以空中花园为灵感打造 垂直生态空间，十层无边泳池直览环球影城全景与灯光秀。湾里·汀云小镇将开设小王子主题乐园、中 国国家地理探索中心、环湾一瓢私汤酒店、URIDE友滑滑板场、芸畅梦田livehouse、开心麻花餐秀剧场 等众多体验业态。 "我们计划于明年举办百余场活动，在各节假日等重要节点，企划运动、音乐、宠物、文化等活动类 型，进一步丰富消费者体验。"卢长才表示。 北京环球度假区自2021年9月20日开园以来，年接待客流量千万人次，成为"北京文化（000802）旅游新 地标"；环球影城城市大道入选第二批"国家级夜间文化和旅游消费集聚区"。与环球度假区仅一街之隔 的城市微度假中心"湾里"项目已完成竣工验收，部分区域进入试运营阶段，将于今年年底正式亮相。 "湾里"项目打造王府井（600859）Well Town、诺岚酒店、汀云小镇三大特色业态，构建"全时全域全 龄"的文商旅体验新范式。截至目前，"湾里"项目引入了山石榴、柳真真等多家 ...

Core Insights - The integration of XR technology in Xiamen is revolutionizing immersive experiences in tourism and education, with multiple projects like "Earth Dream," "Piano Island Adventure," and "Qin Tide Awakening" enhancing consumer engagement and cultural appreciation [3][4][5] Group 1: XR Projects Overview - "Earth Dream" by Ant Worker is a leading XR project in Xiamen, featuring over ten experience stores that allow visitors to interact with nature through immersive environments [3] - "Piano Island Adventure" reimagines Gulangyu Island's cultural heritage using XR technology, transforming traditional sightseeing into deep immersive experiences [4] - "Qin Tide Awakening" focuses on the Qin Dynasty, allowing participants to engage with historical events through XR, appealing particularly to younger audiences [5] Group 2: Economic Impact - The proliferation of XR projects in Xiamen signifies a significant upgrade in the city's digital economy, enhancing foot traffic in commercial complexes and boosting off-peak tourism [5] - Xiamen has attracted over ten XR-related companies, establishing a complete industry chain from content creation to scene implementation, with expectations of rapid market growth in the next three years [5] Group 3: Government Support and Future Outlook - The Xiamen Cultural and Tourism Bureau plans to optimize the digital tourism ecosystem and introduce supportive policies to encourage XR technology development and content innovation [5] - The ongoing development of XR projects positions Xiamen as a leading destination for immersive consumer experiences, blending technology with cultural narratives [5]

Core Insights - The article highlights the establishment of a cultural and economic revitalization platform in Longshui Village, Qingyuan City, Guangdong Province, through the creation of a non-material cultural heritage (non-heritage) embroidery workshop, which integrates cultural inheritance, educational research, and tourism experience [2][3] Group 1: Workshop Development - The local government collaborated with a kindergarten to utilize a 1,250 square meter idle school site, investing approximately 300,000 yuan to create the embroidery workshop [2] - The workshop features three main functional areas: an embroidery area, a tie-dye area, and an agricultural experience area, allowing visitors to engage with local culture and craftsmanship [2][3] Group 2: Economic Impact - The workshop aims to create a sustainable income system for villagers by transforming non-heritage skills into economic development, providing over 10 full-time jobs for women and indirectly benefiting more than 100 individuals through part-time employment opportunities [3] - The village has implemented an innovative "land equity + dynamic dividend" model, allowing villagers to earn fixed dividends annually, with potential increases based on actual profits every five years [3]

Core Viewpoint - The launch of the AI+XR large space by People's Daily aims to create an immersive and interactive experience that combines technology with culture, science fiction, and adventure for the National Day holiday [1][2]. Group 1: Technology and Experience - The AI+XR large space utilizes cutting-edge wireless streaming technology, allowing multiple users to interact simultaneously without the constraints of traditional VR equipment [1]. - The space covers over 300 square meters and employs a millimeter-level precision positioning system to create a virtual world that can be freely explored [1]. - The latest lightweight enterprise-grade VR headsets enable seamless synchronization of users' movements with the virtual environment, enhancing the immersive experience [1]. Group 2: Content Offerings - The AI+XR large space features a diverse content matrix that includes educational, cultural, science fiction, and adventure experiences, catering to families, young players, and culture enthusiasts [2]. - Notable productions include "Meeting Su Shi" and "Chinese Poetry Conference," which allow participants to engage with historical figures and experience the essence of poetry [2]. - The global premiere of the "8K+AI+Extreme Interaction" VR sci-fi work "Space Odyssey" and the VR production "Time Paradox: Dinosaur Crisis" are also highlighted, offering unique interactive experiences [2]. Group 3: Impact on Local Tourism - The initiative aligns with the current tourism market's demand for deep, interactive experiences, enriching Wuhan's offerings as an international consumer city [3]. - It aims to attract local young consumers and enhance the appeal to tourists from other regions, stimulating consumption potential and promoting the upgrade of local cultural tourism [3].

Core Points - The 2025 China International Service Trade Fair (CIFTIS) is held from September 10 to 14 in Shijingshan District, featuring various thematic exhibition areas including cultural tourism and finance [1] - The cultural tourism section showcases an immersive experience centered around "mountains, rivers, parks, and temples," and features the first domestic AIGC full-process animated film "Reunion Order" [1] - The financial exhibition highlights Shijingshan's achievements as a "national financial industry demonstration zone" and "digital RMB comprehensive pilot zone" during the 14th Five-Year Plan period [1] Cultural Tourism - The cultural tourism section in Hall 9 offers interactive experiences, including AI real-time rendering applications and the ability to create personalized cultural products [1] - Visitors can engage with AI technology to create unique items such as fridge magnets and T-shirts [1] Financial Services - The financial exhibition in Hall 6 emphasizes the theme "Illuminate Shijingshan, Achieve New Finance," showcasing the latest developments in the financial sector [1] - Interactive robots provide insights into modern financial advancements, and special credit card offers are available for attendees [1] Sports Services - The sports service section includes a promotional area for the 2025 WTT China Grand Slam, featuring VR table tennis experiences and merchandise displays [2] - The district organizes the 2025 Beijing Smart Sports Open, focusing on smart rowing and virtual cycling, with various participant categories [2] - Activities promote the sport of Taikball through live demonstrations and audience participation [2]

Core Insights - The rise of "immersive cultural tourism" is becoming a significant path for the transformation and upgrading of the cultural tourism industry, shifting from traditional sightseeing to experiential engagement [1][2] - Tourists are increasingly seeking to participate in creative activities during their travels, leading to a stronger cultural experience and emotional connection [1][2] - The growth of immersive experiences, such as DIY projects, is driving the development of related industries, including accommodation, dining, logistics, and cultural products [1] Industry Trends - Immersive experiences are rapidly increasing in popular tourist destinations, with projects like pottery making in Jingdezhen and silk weaving in Suzhou attracting many young people and families [1][2] - The shift from being mere spectators to co-creators in tourism reflects a change in the supply logic of the cultural tourism industry, emphasizing participation and creativity [1][2] - The development of immersive cultural tourism is breaking the time constraints and consumption bottlenecks of traditional sightseeing, leading to longer stays and a more integrated industry chain around experiences [1] Cultural Heritage and Innovation - This model provides a practical avenue for the transmission and transformation of intangible cultural heritage, allowing tourists to engage with and learn traditional crafts [2] - Various forms of immersive experiences, such as immersive theater and historical scene experiences, are maturing and providing multi-sensory cultural immersion [2] - The tourism product landscape is evolving from single-point services to systematic constructions, expanding from singular consumption to multi-dimensional value extensions [2] Challenges and Solutions - The development of immersive cultural tourism faces challenges such as inadequate infrastructure, inconsistent service standards, and a lack of innovation in content [2][3] - To promote sustainable development, it is crucial to improve supporting services and standards, delve into local cultural resources, and encourage collaborative development across tourism, culture, education, and e-commerce [3] - Immersive cultural tourism is not merely about hands-on activities; it effectively connects traditional culture, local industries, and modern demands, reshaping tourism scenes and expanding cultural transmission boundaries [3]

Core Insights - The article highlights the increasing popularity of immersive experiences and night-time activities in the Yangtze River Delta region during the summer, driven by high temperatures and vacation enthusiasm [1] Group 1: Shanghai Film and Television Park - Shanghai Film and Television Park has successfully integrated film and tourism, launching a night event that extends operating hours to 21:00, resulting in an increase in daily visitors from 2,000-3,000 to over 6,000 [1] - The park's immersive drama "New World: Breaking the Cage Feast" has been recognized as one of the best new tourism scenes for 2025, featuring a unique immersive theater experience with a 30,000-word original script [1] Group 2: Interactive Experiences - The park's immersive drama attracts a diverse audience, including many foreign company employees, with nearly 100% occupancy and extended performance duration to six months [2] - The upgraded performance "Only This Zhouzhuang" has optimized its duration to 70 minutes and enhanced 3D visual effects, making it more appealing during the summer [2] Group 3: Virtual Reality Innovations - The Yangzhou Grand Canal Museum has launched a VR immersive experience called "Canal Wonderland," allowing visitors to interact with ancient scenes through gesture controls, showcasing the impact of technology on immersive experiences [2] - The project "Paris 1874: Impressionist Night" by Boxin Universe features high-quality content and a large VR experience area, achieving near-full capacity for its sessions [3]

Core Viewpoint - The Hankou Water Tower, a historical landmark in Wuhan, has been transformed into a digital space experience center, integrating century-old architecture with metaverse technology, marking a significant cultural and technological advancement in the region [1][5][11]. Group 1: Historical Significance - The Hankou Water Tower was built in 1906, standing at 41.32 meters, and was designed by British engineer Moore, making Wuhan the fourth city in China to have a water supply system [5]. - It served critical urban functions such as fire lookout and water supply management until the late 1970s when modern water supply systems were established [8]. Group 2: Digital Transformation - The water tower has undergone protective renovation and digital transformation, utilizing digital twin technology to create a 340 square meter first-floor space for VR experiences, interactive activities, and multiplayer competitions [8][11]. - The renovation maintains the original appearance of the iconic red brick exterior, wooden spiral staircase, and steel structure, embodying an "old outside, new inside" design philosophy [11]. Group 3: Visitor Engagement - The digital space experience center, themed "Time Water Tower, Digital Jiangcheng," has been in trial operation since May, attracting over 1,000 visitors daily [15]. - Future plans include connecting the water tower with historical districts along Zhongshan Avenue to create a "water culture+" tourism matrix, enhancing Wuhan's status as a world-renowned cultural tourism destination [11].