央视网消息：在全国最大的咖啡产区——云南，这里的咖啡果正迎来一年中最忙碌的采摘季。一起跟随记者去现场看一看。 如今，精品咖啡庄园也成了游客体验消费的热门打卡地。截至2024年，云南已认定"云南省精品咖啡庄园"主体14家。"咖啡+研 学""咖啡+书店""咖啡+非遗"等消费新场景全面激活。某咖啡庄园工作人员介绍，很多人来咖啡庄园体验咖啡的全流程。工作人员还 会设计烘焙等一系列课程，现在每天客流量能达到3000人次。"现在的消费客户群体年龄跨度非常大，从原来的只喝咖啡、买咖啡 豆，再到买咖啡文创，再到现在因为写一封明信片走进咖啡馆，客流量是以前的三倍以上。"工作人员称。 日晒、水洗、蜜处理，其实就是咖啡初加工的三种方式。之后，再经过干燥、脱壳、分级等步骤，形成咖啡生豆。近年来，云南 省广泛使用咖啡色选机、烘干机，咖啡生豆精品率和深加工率大幅提升。某企业负责人介绍，他们在2023年投资新建了一套自动化生 产线，从以前日均30多吨到现在日均100—150吨的加工量。设备更新以后，每年的产能能达到2万吨。 CCTV 2 TVA COM ITEMS 贝7~ 44 7565 0 CCTV 2 央视网 COM 塩 20 04 ...

Core Insights - The "Wai Li" project, located adjacent to the Universal Beijing Resort, is set to officially launch by the end of this year, featuring over 100 first stores [1][2] - The project aims to leverage the spillover effects from the Universal Beijing Resort, which has attracted over 10 million visitors since its opening in September 2021 [1] Group 1 - The "Wai Li" project includes three main business formats: Wangfujing Well Town, Nuo Lan Hotel, and Ting Yun Town, creating a new paradigm for cultural and commercial tourism experiences [2] - The project has successfully attracted several first stores in Beijing, including brands like ARMANI, COACH, and BALLY, as well as unique attractions such as the Manchester United Dream Theater [2] - The Wangfujing Well Town aims to combine art, commerce, and nature within its 187,000 square meters of space, breaking the traditional outlet model [2] Group 2 - The Nuo Lan Hotel features a vertical ecological space inspired by an aerial garden, including a ten-story infinity pool with views of the Universal Studios light show [2] - Ting Yun Town will host various experiential offerings, including a Little Prince theme park and a livehouse, enhancing the overall consumer experience [2] - The company plans to organize over 100 events next year, focusing on sports, music, pets, and culture during key holidays to further enrich consumer engagement [2]

Core Insights - The integration of XR technology in Xiamen is revolutionizing immersive experiences in tourism and education, with multiple projects like "Earth Dream," "Piano Island Adventure," and "Qin Tide Awakening" enhancing consumer engagement and cultural appreciation [3][4][5] Group 1: XR Projects Overview - "Earth Dream" by Ant Worker is a leading XR project in Xiamen, featuring over ten experience stores that allow visitors to interact with nature through immersive environments [3] - "Piano Island Adventure" reimagines Gulangyu Island's cultural heritage using XR technology, transforming traditional sightseeing into deep immersive experiences [4] - "Qin Tide Awakening" focuses on the Qin Dynasty, allowing participants to engage with historical events through XR, appealing particularly to younger audiences [5] Group 2: Economic Impact - The proliferation of XR projects in Xiamen signifies a significant upgrade in the city's digital economy, enhancing foot traffic in commercial complexes and boosting off-peak tourism [5] - Xiamen has attracted over ten XR-related companies, establishing a complete industry chain from content creation to scene implementation, with expectations of rapid market growth in the next three years [5] Group 3: Government Support and Future Outlook - The Xiamen Cultural and Tourism Bureau plans to optimize the digital tourism ecosystem and introduce supportive policies to encourage XR technology development and content innovation [5] - The ongoing development of XR projects positions Xiamen as a leading destination for immersive consumer experiences, blending technology with cultural narratives [5]

Core Insights - The article highlights the establishment of a cultural and economic revitalization platform in Longshui Village, Qingyuan City, Guangdong Province, through the creation of a non-material cultural heritage (non-heritage) embroidery workshop, which integrates cultural inheritance, educational research, and tourism experience [2][3] Group 1: Workshop Development - The local government collaborated with a kindergarten to utilize a 1,250 square meter idle school site, investing approximately 300,000 yuan to create the embroidery workshop [2] - The workshop features three main functional areas: an embroidery area, a tie-dye area, and an agricultural experience area, allowing visitors to engage with local culture and craftsmanship [2][3] Group 2: Economic Impact - The workshop aims to create a sustainable income system for villagers by transforming non-heritage skills into economic development, providing over 10 full-time jobs for women and indirectly benefiting more than 100 individuals through part-time employment opportunities [3] - The village has implemented an innovative "land equity + dynamic dividend" model, allowing villagers to earn fixed dividends annually, with potential increases based on actual profits every five years [3]

Core Viewpoint - The launch of the AI+XR large space by People's Daily aims to create an immersive and interactive experience that combines technology with culture, science fiction, and adventure for the National Day holiday [1][2]. Group 1: Technology and Experience - The AI+XR large space utilizes cutting-edge wireless streaming technology, allowing multiple users to interact simultaneously without the constraints of traditional VR equipment [1]. - The space covers over 300 square meters and employs a millimeter-level precision positioning system to create a virtual world that can be freely explored [1]. - The latest lightweight enterprise-grade VR headsets enable seamless synchronization of users' movements with the virtual environment, enhancing the immersive experience [1]. Group 2: Content Offerings - The AI+XR large space features a diverse content matrix that includes educational, cultural, science fiction, and adventure experiences, catering to families, young players, and culture enthusiasts [2]. - Notable productions include "Meeting Su Shi" and "Chinese Poetry Conference," which allow participants to engage with historical figures and experience the essence of poetry [2]. - The global premiere of the "8K+AI+Extreme Interaction" VR sci-fi work "Space Odyssey" and the VR production "Time Paradox: Dinosaur Crisis" are also highlighted, offering unique interactive experiences [2]. Group 3: Impact on Local Tourism - The initiative aligns with the current tourism market's demand for deep, interactive experiences, enriching Wuhan's offerings as an international consumer city [3]. - It aims to attract local young consumers and enhance the appeal to tourists from other regions, stimulating consumption potential and promoting the upgrade of local cultural tourism [3].

Core Points - The 2025 China International Service Trade Fair (CIFTIS) is held from September 10 to 14 in Shijingshan District, featuring various thematic exhibition areas including cultural tourism and finance [1] - The cultural tourism section showcases an immersive experience centered around "mountains, rivers, parks, and temples," and features the first domestic AIGC full-process animated film "Reunion Order" [1] - The financial exhibition highlights Shijingshan's achievements as a "national financial industry demonstration zone" and "digital RMB comprehensive pilot zone" during the 14th Five-Year Plan period [1] Cultural Tourism - The cultural tourism section in Hall 9 offers interactive experiences, including AI real-time rendering applications and the ability to create personalized cultural products [1] - Visitors can engage with AI technology to create unique items such as fridge magnets and T-shirts [1] Financial Services - The financial exhibition in Hall 6 emphasizes the theme "Illuminate Shijingshan, Achieve New Finance," showcasing the latest developments in the financial sector [1] - Interactive robots provide insights into modern financial advancements, and special credit card offers are available for attendees [1] Sports Services - The sports service section includes a promotional area for the 2025 WTT China Grand Slam, featuring VR table tennis experiences and merchandise displays [2] - The district organizes the 2025 Beijing Smart Sports Open, focusing on smart rowing and virtual cycling, with various participant categories [2] - Activities promote the sport of Taikball through live demonstrations and audience participation [2]

Core Insights - The rise of "immersive cultural tourism" is becoming a significant path for the transformation and upgrading of the cultural tourism industry, shifting from traditional sightseeing to experiential engagement [1][2] - Tourists are increasingly seeking to participate in creative activities during their travels, leading to a stronger cultural experience and emotional connection [1][2] - The growth of immersive experiences, such as DIY projects, is driving the development of related industries, including accommodation, dining, logistics, and cultural products [1] Industry Trends - Immersive experiences are rapidly increasing in popular tourist destinations, with projects like pottery making in Jingdezhen and silk weaving in Suzhou attracting many young people and families [1][2] - The shift from being mere spectators to co-creators in tourism reflects a change in the supply logic of the cultural tourism industry, emphasizing participation and creativity [1][2] - The development of immersive cultural tourism is breaking the time constraints and consumption bottlenecks of traditional sightseeing, leading to longer stays and a more integrated industry chain around experiences [1] Cultural Heritage and Innovation - This model provides a practical avenue for the transmission and transformation of intangible cultural heritage, allowing tourists to engage with and learn traditional crafts [2] - Various forms of immersive experiences, such as immersive theater and historical scene experiences, are maturing and providing multi-sensory cultural immersion [2] - The tourism product landscape is evolving from single-point services to systematic constructions, expanding from singular consumption to multi-dimensional value extensions [2] Challenges and Solutions - The development of immersive cultural tourism faces challenges such as inadequate infrastructure, inconsistent service standards, and a lack of innovation in content [2][3] - To promote sustainable development, it is crucial to improve supporting services and standards, delve into local cultural resources, and encourage collaborative development across tourism, culture, education, and e-commerce [3] - Immersive cultural tourism is not merely about hands-on activities; it effectively connects traditional culture, local industries, and modern demands, reshaping tourism scenes and expanding cultural transmission boundaries [3]

Core Insights - The article highlights the increasing popularity of immersive experiences and night-time activities in the Yangtze River Delta region during the summer, driven by high temperatures and vacation enthusiasm [1] Group 1: Shanghai Film and Television Park - Shanghai Film and Television Park has successfully integrated film and tourism, launching a night event that extends operating hours to 21:00, resulting in an increase in daily visitors from 2,000-3,000 to over 6,000 [1] - The park's immersive drama "New World: Breaking the Cage Feast" has been recognized as one of the best new tourism scenes for 2025, featuring a unique immersive theater experience with a 30,000-word original script [1] Group 2: Interactive Experiences - The park's immersive drama attracts a diverse audience, including many foreign company employees, with nearly 100% occupancy and extended performance duration to six months [2] - The upgraded performance "Only This Zhouzhuang" has optimized its duration to 70 minutes and enhanced 3D visual effects, making it more appealing during the summer [2] Group 3: Virtual Reality Innovations - The Yangzhou Grand Canal Museum has launched a VR immersive experience called "Canal Wonderland," allowing visitors to interact with ancient scenes through gesture controls, showcasing the impact of technology on immersive experiences [2] - The project "Paris 1874: Impressionist Night" by Boxin Universe features high-quality content and a large VR experience area, achieving near-full capacity for its sessions [3]

Core Viewpoint - The Hankou Water Tower, a historical landmark in Wuhan, has been transformed into a digital space experience center, integrating century-old architecture with metaverse technology, marking a significant cultural and technological advancement in the region [1][5][11]. Group 1: Historical Significance - The Hankou Water Tower was built in 1906, standing at 41.32 meters, and was designed by British engineer Moore, making Wuhan the fourth city in China to have a water supply system [5]. - It served critical urban functions such as fire lookout and water supply management until the late 1970s when modern water supply systems were established [8]. Group 2: Digital Transformation - The water tower has undergone protective renovation and digital transformation, utilizing digital twin technology to create a 340 square meter first-floor space for VR experiences, interactive activities, and multiplayer competitions [8][11]. - The renovation maintains the original appearance of the iconic red brick exterior, wooden spiral staircase, and steel structure, embodying an "old outside, new inside" design philosophy [11]. Group 3: Visitor Engagement - The digital space experience center, themed "Time Water Tower, Digital Jiangcheng," has been in trial operation since May, attracting over 1,000 visitors daily [15]. - Future plans include connecting the water tower with historical districts along Zhongshan Avenue to create a "water culture+" tourism matrix, enhancing Wuhan's status as a world-renowned cultural tourism destination [11].