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千款99减20 百款买一赠一 京东七鲜618价格持续击穿
Zhong Jin Zai Xian· 2025-05-30 07:03
Core Viewpoint - JD's 618 shopping festival will officially start on May 30, featuring a wide range of high-quality products and attractive promotional activities aimed at enhancing consumer shopping experience [1] Group 1: Promotions and Discounts - JD Seven Fresh will offer a "99 off 20" discount on thousands of popular products, covering categories such as seafood, meat, vegetables, and snacks [3] - A "buy one get one free" promotion will be available on over a hundred popular items, including snacks and beverages, providing significant savings for consumers [3] - The "price-cut" strategy will see items like fresh pork and salmon offered at competitive prices, enhancing value for family meals [5] Group 2: Seasonal Offerings - In celebration of the Dragon Boat Festival, JD Seven Fresh will introduce seasonal products such as traditional rice dumplings and festive gift boxes, available for quick delivery [5] - Special promotions on seasonal items, including fresh dumplings and flower arrangements, will be available to integrate traditional celebrations into modern life [5] Group 3: Market Performance and Strategy - JD Seven Fresh has experienced explosive growth in instant retail orders, with a 160% year-on-year increase in sales of "price-cut" products, indicating strong consumer demand for high-quality and cost-effective services [7] - The company employs direct sourcing and self-brand development to reduce costs and pass savings directly to consumers, enhancing its competitive edge in the instant retail market [7] - With a commitment to delivering products within 30 minutes, JD Seven Fresh aims to expand its price advantage across various categories, ensuring a superior shopping experience for consumers [7]